Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit,
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit,
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit,
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit,
In its commitment to bring the best of the talent to the fore, Dazzlr has crossed yet another milestone. Dazzlr, a talent discovery platform that brings together actors, casting professionals, directors and producers, has announced its tie up with an ace African talent management company, Ascend Talent Management.
Speaking on the occasion, Mr. Vivek Bohra, Producer and Co-Founder, Dazzlr said, “Our aim is to promote talent from across the world. We are not restricted to any geographical boundaries, in fact the power and growth of box office of films that indulge in global talent is clearly evident even in top notch Hollywood films. There is tremendous scope for newer talent in our country as well as for our talent in different cinemas across the world. Ascend Talent Management is one of the biggest talent management company in Africa and we are glad to be associated with them.”
Adding on, Inya Lawal founder and Head Talent Management at Ascend Talent Management said, “We are always on the lookout for innovative ways to expand our entertainment network globally and the collaboration with Dazzlr is an exceptional illustration of that vision. It is good to see that Bollywood is more inclusive in taking on talent globally, as there are an incredible number of talented artistes across Africa. We are excited to be a crucial part of this move.”
The Indian entertainment industry is one of the largest in the world and international artists are keen to be a part of the same. The African entertainment industry is growing exponentially and encourages artists to pursue their field of interest. This collaboration will provide a quick and easy access to stimulate the industry without having to worry about distances, costs, etc.
“The Indian Film industry shoots around the world and we are always looking forward to cast talented actors in different locales so this step only adds to our resolution of making the casting eco-system of the world more accessible for actors and casting directors alike.” says Aadore, Mukherjee, Co-Founder, Dazzlr. Aadore has also been responsible for casting Big Ticket Bollywood Films such as Happy New Year and BaarBaarDekho in countries such as the UAE and UK.
The app can be easily downloaded from the PlayStore on Android and the App Store on Apple.
Scheduling media slots for your client can be an arduous task. this is because there are lot of other people vying to get that same interview for their own clients. You may be unfortunate to call when an editor is having a bad day which may drown your hopes of getting it for your client. But here are 11 surefire tips that will make sure you carry on a conversation from the beginning till you schedule even the highly contested interviews.
The kind of research needed here is not deep and could be done within minutes. You need to be sure of the kind of media outlet it is. Study their patterns and the kinds of guests the handle on their shows.
Will my client be of interest to them?
What kinds of questions are they likely to ask and how will I craft them without hurting any party?
Will this interview achieve the bottom line for my client?
Is the timing perfect?
Will it give my client the required exposure needed?
While scheduling interviews, make sure you focus on the main reason you’re calling or sending out an email. The name of your client, a brief description of who he/she is, reasons he/she should be featured in their media outlet.
Part of what makes you sound convincing is preparation. You have to be prepared to make the call and know exactly what you wish to ask for. So you do not falter while making the call. Being well equipped with all the information needed makes you sound confident and make demands.
You might hear the word “shortcut” and assume that means shoddy work. But, that’s not what this strategy is about at all. Successful people are always concerned with producing top-notch results—however; they also find little ways to save time in the process. You need to do other things aside scheduling that interview. So find a way to get off the phone as quickly as possible and send a lengthy mail instead.
Make your request clear. Remember that without guests there would be no shows. As much as you need them, they need you too. So do not be subjected to being pushed around while trying to schedule. Most times it is better to reject their options at first to make them know that you know what you really a want. All these without sounding haughty to those you’re talking to.
Know the perfect time to call offices and business places. Try not to call just before closing time because all they are thinking of is to clear their desk and go home. Give them some time in the morning to settle in before calling except it is in an emergency.
Just in case you call and you do not get through, always wait minutes before calling. They might be in a meeting and your calls might be disturbing them.
Make sure you reach a conclusion. Never leave any conversation hanging. This shows thoroughness in execution. You may reach a conclusion on when to call back for more information or details of the interview
Always request for a response or feedback whenever you send a mail. This will prompt the contact person that you are actually waiting to hear from them and will keep the conversation going till you reach a consensus.
Just in case you do not get the slot or show for your client, always look for other options. Do they have another show that can go with your clients wants? You can also reschedule to another time suitable for both your client and the media outlet. Do not let the contact slide by. Always fix another time dependent on the needs of your client.
Show gratitude in terms of tone of voice and in writing too. When the interview is conducted or the publication is released, always show gratitude. It doesn’t cost a thing and it created good relationship and an air of friendship between you and the contact person. In case you need to call in quick favors you may have an advantage.
#Bezlive Abuja 2017! Bez Takes Abuja by Storm In Best Ever Live Music Concert In Nigeria
The Bez Live Concert Abuja finally took place on Saturday 18th of feburary, 2017 at the Sheraton hotel. Music was fed to the fans in the best, undiluted form ever as Bez live Abuja can be practically said to be the best live music concert in the history of this country.
Some Fellow alternative music acts were also present as they stunned the whole city of Abuja with some excellent vocals and instrument skill. Bez who is a singer and Multi Instrumentalist decided to show off his guitar skill, till the fans roared in ecstasy.
Bez is one of our clients at WildFlowerPR
Here are pictures from the event.
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If you are always on the internet, own or operate a website or even own a social media page, you must have come across the acronym SEO.
In very simple English, What on earth is SEO?
SEO stands for Search Engine Optimization which can be broken into two relatable words, Search Engine and Optimization. According to Wikipedia, a search engine is an ‘online software system that is designed to search for information on the World Wide Web’. Examples of search engines include Google, Yahoo, and Bing etc. Optimization according to thefreedictionary.com means ‘to make the most of’. Therefore search engine optimization can be said to be the act and art of making the most out of search engines. It is the process of increase the rank of your website/keyword on the search engine results page and the Holy Grail is to be number one on the list.
SO exactlyWhy Do We Need SEO?
This is the internet age! Imagine if you decide to type ‘Nigerian Musicians’ in a search engine and it brought out some people first before some other people. You might feel some of the artistes it omitted at first might be more relevant than those showed but it is beyond mere human relevance. There is a different way by which search engine measures relevance, and this exactly why you need SEO as an entertainment brand. In other words the higher you show on search engines the more important you are perceived. Take a look below at the artistes that pop up on Google when you search for Nigerian musicians.
It goes without saying then, the aim of using SEO to build your brand is to increase your visibility on search engines which in turns leads to increased visibility of your brand online.
Below are six surefire ways to build your brand using SEO!
Stay ‘Woke’ for Social
Social media profiles that have been left for dead don’t improve your brand. Instead, they show you have given up and don’t care about your followers. To prevent this from happening, create a calendar that involves checking in with your profiles at least once a day to provide helpful, interesting or funny updates. Imagine if only your followers search for you on social media and search engines, they would have succeeded in registering your name as a keyword in the search engines.
YouTube is an open door, Walk Through
What is YouTube? Where you drop videos? No! YouTube is a social media network like instagram withspaces for video with practically no time limits.YouTube is huge. With over six billion hours of footage watched every month, publishing quality content to this video sharing site is a great way to get your brand noticed. For best results, consider posting “how to” content that provides instructions on common questions in your industry. These videos may not have the flash of would-be viral contenders, but their evergreen nature ensures that they’ll refer interested viewers to your website for the foreseeable future. Also remember, YouTube is owned by Google – the biggest search engine in the world.
Get yourself a website and Use it!
Any good brand building campaign should start with a business website – be it for a person, label or group of people.After acquiring such websites, it must not be left for death but be updated as regularly as possible to give fans and customers alike a reason to visit your site over and over again. However, you should know that if your content isn’t exciting, inspiring or memorable in some way, it will not stand out in the minds of your reader.
Go out more! Create your own events
The often-unspoken truth is that offline still controls online. People talk about what happened offline, online. Events bring about stories. Stories keep in mouth of people. Being in the mouth of people brings you closer to their heart and hence they will love to know what you are up to net time. A lot of today’s celebrities became so because of events and the subsequent online reaction.
The Search Filter is your best friend
Use the search filter on Facebook, Instagram and especially Twitter, to view comments made about you while you were not mentioned directly. Take a few minutes to post a quick reply and your brand will be seen as a friendly brand! This will make people relate with you better.
Don’t Stop, Never ever stop
You know what they say, consistency is key. Once you kick off your SEO efforts, be patient but deliberate with the process and results will definitely come in. We all know that Rome and reputations aren’t built in a day, this is the same with SEO. Your SEO ranking becomes greater when you put in more effort, regularly with a goal in mind.
Once you kick off these steps, be assured you are on your way to becoming an SEO star…
Has this article helped you in any way? Don’t hesitate to let us know in the comment section. You can also let us take a lot of the stress off your shoulder.
We are available via email: info@wildflowerpr.com or just call in for a chat +234 1 454 0480
Our Monday Mantra for this week tells us to let go of anger and frustration.
Nearly everyone has been hurt by the actions or words of another. These wounds can leave you with lasting feelings of anger, bitterness or even vengeance, but if you don’t practice forgiveness, you might be the one who pays most dearly. By embracing forgiveness, you can also embrace peace, hope, gratitude and joy. Forgiveness doesn’t mean that you deny the other person’s responsibility for hurting you, and it doesn’t minimize or justify the wrong. You can forgive the person without excusing the act. Forgiveness brings a kind of peace that helps you go on with life.
Give yourself permission to feel pain, anger and resentment. But relax, meditate and then let it go. It’s a new week, so choose to start afresh.
Here at WildFlower PR & Company, we have quite a number of clients which we manage, and we need them just as much as they need us. If we didn’t have any clients, our work here would be for nothing.
Not all our clients are difficult, but in all honesty, the perfect client is rare, though not extinct. This article focuses on seven personality types of clients who aren’t so perfect because of course, no two persons are the same.
“Promises are made to be broken”, says the word-breaker. Word-breaking clients remind us just how important it is to write a contract prior to commencing a project. He expects you to honor your end but has no intention of fulfilling his own commitments. He is always right in his own eyes and works hard to keep the upper hand. Be careful when dealing with the word-breaker because when something goes wrong, you will be the target in his firing range, and he will not hesitate to shoot you dead.
Less is not more—at least, not in the world of the garbage collector. As PR professionals, we always hope that our clients have an idea of what they want, but the garbage collector goes to the extreme; prior to approaching you with his project, he has done plenty of research and assembled all of the ideas that he likes. This kind of person goes to a buffet and puts a little of everything on his plate. He wants to infuse everything possible into his plan. The concept of simplicity is lost on him, even though you repeatedly try to explain it. It’s his way or the highway.
This is the opposite of the garbage collector. Like a child with a short attention span, he is indecisive and ignorant. Working with the clueless child might not seem so bad at the beginning; he is agreeable and relies on your expertise. Problems only arise after your initial agreement on the details of the project—when he starts to change his mind. He has probably thought it through after receiving feedback from friends, co-workers or other experts. He calls you in the middle of the night—whenever inspiration strikes—to tell you that he wants certain changes made.
Be prepared to be at the beck and call of the queen of hearts. The queen of hearts wants you to fix all her problems, and she wants it done yesterday. Your loyalty is expected, your respect demanded. She has no concept of weekends, public holidays or time itself. If she calls you in the middle of the night, be glad! She wants you to be a strategist, developer, organizer, networker, anti-virus expert, plumber and even nanny. Her wish is your command so just learn to say “Yes, your majesty.”
The smart Aleck thinks he knows it all. In fact, he has probably worked with a few other experts in the past and so he feels compelled to interfere because he wants his “expert views” to be taken into consideration. The truth is: the smart aleck knows very little about PR or PR Strategy but he insists that his idea is better than yours. He tells you everything without really saying anything. He has particular ideas about what he wants but never communicates them explicitly. “It’s so easy even a monkey could do it,” he claims.
“Hold it right there! I’ve got a bone to pick with you,” says the nitpicker. There is always something wrong with what you’ve done: the plan is not what he envisioned, the content is not engaging enough, the images are not as exciting as he expected. The nitpicker scrutinizes your work and never fails to find fault with it. One could call him a perfectionist, but the truth is he’s just trying to get his money’s worth by ensuring that you work doubly hard for the money that you will wrench from his cold unwilling hands.
The scrooge wants everything for nothing. He’s the poster child for “awoof dey run belle”. He loves goodwill so much, so expect to battle for months with the scrooge over final payment for the project. He expects you to fix everything for him even after the deal is done but is not afraid to renege on your fees, and he insists on further discounts, despite your unwillingness. Be happy as soon as you eventually get paid and run as fast as you can from him…though this doesn’t always mean the war is over lol. The scrooge will find you anytime he likes.
In summary, every client has a different level of knowledge and expertise. They also have different expectations. Most of our clients are great to work with and we have a few real gems among them. The truth is this: If you want your industry to be fair, you have to play fair and treat people fairly.
Today in history, Joanne Woodward earns first star on the Hollywood Walk of Fame.
On this day in 1960, the official groundbreaking ceremony is held for the Hollywood Walk of Fame. The first star to be dedicated on the historic walkway belonged to the actress Joanne Woodward, an Academy Award winner for The Three Faces of Eve (1957).
“Express Yourself Creatively” is our watchword this Wednesday. According to Stephen R. Covey, every human has four endowments namely: self-awareness, conscience, independent will and creative imagination. These four give us the ultimate human freedom we earnestly crave and gives us the power to choose wisely and respond to change.
You need to discover the power of your imagination because it is your God-given creative faculty. People often say “it’s only in your imagination”, but this is usually not the case. In fact, this statement is discouraging and unhelpful to creative power. If you must reach your greatest potential and fill our lives with an amazing sense of achievement, then we must lose our fear of being wrong.
Ralph Waldo Emerson said “unless you try to do something beyond what you have already mastered, you will never grow”. Creativity is that force that visits us with great ideas and gives us the courage to do things differently. Whether it’s a new business idea, idea for a movie or a new commitment to be better at what you already do, finding time to to feed your creative force will not only reward you with increased creativity, but also expand your horizon and deepen your creative tendencies.
So let’s say you woke up on the morning of January 1st, 2017 with the most brilliant idea the world has ever known. You think about it and you decide to write it down. You turn it over and over in your mind and finally come to a conclusion that it needs to be shared with the world. But! There’s a “BUT”. As much as your idea is most likely the next big thing, deep down your mathematical senses and guts won’t let it go scott free without getting a little “reward or compensation” in return. You want to get paid for your ideas, so you begin to imagine who on this planet would be the highest bidder for your amazing idea, but you’re stuck.
Not to worry, this article will teach you all the tricks you need to learn in order to get paid for your ideas in 2017. Who knows, you could be well on your way to becoming the next Mark Zuckerberg or million-dollar baby.
So, how can you get paid for your ideas? Well, the concept is simple: Find companies, individuals or organizations who will be willing to pay for your ideas, so long as they can bet that your ideas will bring them maximum profit, you both would be smiling to the bank at the end of the day.
#RULE 1: Companies searching for new ideas – There are companies out there willing to listen to anyone for input, and that will pay for ideas. However, there are probably hundreds or even thousands of companies online that officially say they will pay you for your ideas, in CASH. A quick search on Google will help you to discover more of these great opportunities. Some companies will tell you directly that they are searching for new ideas, and that if share your ideas with them, then they will pay you if they decide to use your idea. Only be ready to go all out with your presentation, strategy, artwork, case studies and any other inputs necessary to build confidence in the minds of your buyers.
#RULE 2: Patent your Idea – First of, you need to determine if your idea is a general idea or a more specific (niche) idea. If it’s a niche idea, it’s easier to customize. A great way to search for patents is to use Google Patent Search at google.com/patents. Here you’ll find more than 7 million patents. As defined by Wikipedia, a patent is a set of exclusive rights granted by a state to an inventor or his assignee for a fixed period of time in exchange for a disclosure of an invention. Once you have ascertained that your idea really is unique and that there is no patent identical to your idea then go ahead. 
Yes, there’s always a BUT.
You need to understand that getting a patent will cost you some money, so you might want to consider selling the idea itself instead of receiving a patent. In some cases this would obviously be a mistake, in other cases this may be the easiest and fastest way to make some quick money. What you could do is “lay open” your idea with a trusted person or company in exchange for a reward. Naturally, make sure you don’t spill the beans before you know for sure that you get your reward.
#RULE 3: Start your own Start-Up Company!
So what if you have a really great idea, but you don’t want to sell it or share it with others. Then there’s only one option: Use your idea to start a business.
If you believe in your own idea, then use it to generate a solid income for yourself. However, you should note that most businesses fail in their first 3-5 years. If you want to keep your business alive, then you need to learn what you need to learn and apply your knowledge.
A great idea will never make you rich. It’s what you decide to do with that idea that could make you a fortune.
It’s not too late to start. Get paid for your ideas today!
WIN!
Our Monday Mantra for this week looks at all the perks of keeping a personal journal and why it’s important for everyone to have one.
Keeping a personal journal has many advantages and benefits. Whether you write a few lines or pages, through journaling, you can record and track a lot of information that can easily be retained for future reference. You can actually see what you were thinking because your thoughts and experiences are in a journal. When you commit to writing them down, you have put your thoughts and experiences into a solid form.
Natalie Goldberg said “Whether you’re keeping a journal or writing as a meditation, it’s the same thing. What’s important is you’re having a relationship with your mind”.
It’s the start of a new week, so if you don’t already have one, start keeping a journal from today.
1)Executive Thought Leadership: Thought leadership, when done well and when the executive has something to say that isn’t the same as everyone else, works wonders. If your clients can combine their PR activities with providing relevant information on trending topics, their thought leadership will boom in 2017!
2)Influencer Marketing: According to a Nielsen survey, 92 percent of consumers trust recommendations from individuals they may or may not personally know if such individual is perceived as a “social media star” in the industry. So if you don’t already have a strong influencer marketing program set for 2017, you’ll be way behind.
3)Contributor Marketing: The more great content you have, the more followers and readers you get and consequently, the more other networks will want to work with you or use your content in order to get more traffic for themselves as well. Contributors always have something new and fresh to say. So if you aren’t a contributor or thought leader in any way, it’s best you find one to latch on to.
All the above tips will help you secure your spot as a leading PR Agency/Firm in no time!