When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.
The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.
There are several factors you need to consider when it comes to image branding:
1. Identify your target audience
The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.
Have an achievable goal
You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.
3. Create a good brand persona
Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).
4. Key messaging
After defining your brand persona, it is important to document your message to appeal to your target audience.
5. Be consistent
Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.
Social media can be used to achieve lots of objectives like selling products, gaining subscribers and swaying the opinions of your readers and followers but first you have to create awareness about yourself and your brand.
Here are some important tips you need to acknowledge about social media as a means of brand building:
1. Select channels that support your brand image
Facebook is one of the most popular platforms for promoting your brands with over 2 billion users. Facebook is one of the best platforms to promote almost any brand
Instagram is a social network that places focus on images and videos.
Google+, this is a platform that does not have as much users as Facebook or Instagram but is a great medium to reach users affiliated with the technology industry
Pinterest is a social network fixated on women as the dominant users as it is used to promote brands selling jewelry and clothes.
2. Create content with value
Your reputation as a brand will increase with each useful and valuable content you produce.
3. Leverage Influencers
It won’t be enough to write killer content if you have a relatively unknown brand. The fastest means to get recognition for your brand is to sway the existing influencers in the industry.
4. Drive content with social media
A lot of brands use competition based campaigns along with other social media strategy to gain visibility and exposure. Provide incentives to attractive user participants and make sure your campaign provides value for all who participate.