Orange Group to Celebrate World Milk Day With The #GinmilMySuperBreakfast Campaign

Fast moving consumer goods leader, Orange Group, is celebrating World Milk Day with the #GinmilMySuperBreakfast campaign.

#GinmilMySuperBreakfast Campaign
#GinmilMySuperBreakfast Campaign

This campaign is aimed at introducing Ginmil, a healthy affordable milk and ginger drink that improves immunity, increases bone power, and aids digestion. This campaign is in accordance with the 2024 World Milk Day theme which highlights the importance of dairy products as an accessible, affordable, and nutrient-rich source of food for people around the world.

According to the Orange Group Media and Communications Director, Uchenna Ezenna; “We’re thrilled to introduce Ginmil as a delicious and convenient way to embrace the power of dairy for a healthy breakfast. With the #GinmilMySuperBreakfast campaign, we aim to inspire Nigerians to prioritize their well-being with a nutritious and energizing start to their day.”

Lack of milk and dairy in the diet can lead to several health issues due to the deficiency of essential nutrients like calcium, vitamin D, and other vital minerals. Public Health Nigeria emphasizes the causes of malnutrition in Nigeria, including the lack of a balanced diet that incorporates essential nutrients found in dairy products like milk. This deficiency can lead to severe health problems, including impaired cognitive and physical development in children​.

Additionally, the World Health Organization (WHO) in a 2020 article highlights the importance of a balanced diet that includes dairy to prevent nutrient deficiencies that can adversely affect overall health​​.

“Many Nigerians struggle to get enough calcium and vitamin D daily. Ginmil addresses this by offering an affordable, nutritious drink. It’s a commitment to community health, ensuring better outcomes for everyone,” Ezenna explained.

By providing a tasty, nutritious, and affordable drink, Orange Group is constantly working towards fulfilling the 2024 World Milk Day theme, which highlights the importance of dairy products as a nutrient-rich food that should be accessible and made affordable for all.

With a distinct delicious taste, and its health boosting properties, Ginmil gives the goodness of milk and ginger in one beverage. Ginmil is available across stores nationwide.

Join the conversation on social media with the hashtag #GinMilMySuperBreakfast

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About Orange Group

Orange Group is a large, diversified consumer goods company based in Nigeria with footprints across West Africa. They cover four key sectors: Beverage, Lighting, Personal Care, and Pharmaceuticals.

Learn More About Orange Group:

LinkedIn: Orange Groups Limited Nigeria: LinkedIn

Instagram: @orange_nigeria: Instagram

Facebook: OrangeGroupNG: Facebook

YouTube: Orange Group: YouTube

Email: info@orangegroups.com

Website: www.orangegroups.com

About Ginmil

Distributed by Orange Group, Ginmil is a delightful milk and ginger beverage designed to boost health and immunity. With its delicious taste and vitality-packed formula, Ginmil provides an affordable and accessible option for enhancing overall wellness. Whether enjoyed warm or added to your favorite puddings, Ginmil offers a convenient and enjoyable way to support a healthy lifestyle.

WildFlower PR and Company Bags Award for Most Innovative and Resourceful Public Relations Company of the Year 2023!

WildFlower PR and Company recently won the award for the most innovative and resourceful public relations company of the year 2023 at the 7th Prestige Excellence Award and Lecture organized by Prestige Magazine.                                           

The event, was held on Sunday, 12th November, 2023, at the Civic Center, Ozumba Mbadiwe Road, Victoria Island Lagos. The Prestige Excellence Award and Lecture was organized to recognize and appreciate deserving individuals, corporate entities and professional institutions that have made remarkable impact in the society.

The theme of the lecture which was Governance and sustainable development in Nigeria: Issues, Challenges and solutions for a Developing Economy was aimed at addressing the state of the nation and objectively proffer and recommend solutions.

Guest Speakers at the event were Comrade Debo Adeniran, Chairman, Centre for Anti-Corruption and Open Leadership, CACOL; President, Committee for the Defence of Human Rights, CDHR and Aare Sooko Oladotun Hassan Esq, President, Yoruba Council Worldwide.

The award for the most innovative and resourceful public relations company of the year 2023 was presented to WildFlower PR and Company in honour of its efforts to uphold the values of hard work, diligence,  integrity and providing quality and innovative services to its highly esteemed clients.

 “We are thrilled and honored to receive the prestigious award for the most innovative and resourceful public relations company of the year, our 11-year-old agency stands as a testament to the dedication and creativity of our talented team. We are grateful to the organisers for this recognition, it fuels our commitment to pushing boundaries, crafting compelling narratives, and redefining the future of public relations and communications.’’ Communications Lead, WildFlower PR, Winifred Onyejekwe said.

The purpose of the Prestige Excellence Award and Lecture, according to the Executive Director, Wale Abiodun, was to critically assess the state of the country as well as suggest and proffer solutions while also honouring and praising worthy individuals, corporate entities and professional organisations that have had a significant positive impact in the society.

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About WildFlower PR and Company

WildFlower PR, Based out of Lagos, Nigeria, WildFlower PR is an award-winning brand communications agency with footprints across South, East and West Africa.

WildFlower PR & Company is led by Principal Consultant Ifeoma Jennifer Areh better known as ‘Oma Areh an award-winning Brand Communications and Marketing expert With over 10 years’ experience, she has a history of conceptualizing, refining and executing strategic branding, marketing and communication campaigns that grow businesses and deliver results for Not for Profits, multinationals, start-ups, e commerce brands and more.

With expertise in customized strategic campaigns in the areas of development communications, entertainment PR, new media PR, specialized corporate communications and reputation management, WildFlower PR is one of the pioneers of digital public relations and communications across Africa.

WildFlower PR is a fully integrated agency that prides itself in a blend of innovative solutions and proven result-oriented methods when addressing clients’ goals.

Our clients range from global corporations and government agencies, growing businesses to some of the biggest entertainment personalities on the African continent today. As a communications partner, WildFlower PR has been an effective brand builder for both new and established individuals and corporations.

Follow on social media

Linked In: https://www.linkedin.com/company/wildflower-pr/about/

Facebook: https://www.facebook.com/WildFlowerPRCompany

Instagram: https://www.instagram.com/wildflowerpr/

www.wildflowerpr.com

The ABC’s of Email Marketing.

Image result for email marketing

Email marketing comes in handy when you want to reach a large number of people, prospects, get new clients and maintain existing ones. It is estimated that about 91% of consumers check their emails daily.

Return on Investment (ROI) on email marketing can reach 3800%, and emails have 3 times an average order value (AOV) compared with social media. With this figures it pays to maximize your email marketing strategy to what works best for you.

Here are some guidelines you can follow to increase the chances of your marketing effectiveness:

• Use a compelling headline – Your headline/subject line is the first thing your target audience gets to see and it should speak to the reader letting them know what your email will do for them. • Grow your mailing list – One of the easiest ways to do this is by offering people something free (a.k.a, Lead magnet, like an e-book, discount, free trial or webinar in exchange for an email address. An added benefit is that this act of generosity also tends to build loyal customers

• Avoid getting labeled as spam – Follow laid down regulations concerning emails such as only sending to people who have subscribed to your email and also give them the option to unsubscribe.

Also, use merge tags to personalised the “To:” field so each recipient gets a personalized email. Also, avoid unnecessary use of exclamation marks and sales word as these actions could lead to some spam filter being triggered by such.

• Know your target audience – Getting the most out of your emails requires knowing who needs and wants what you have to offer so you can concentrate on them and increase effectiveness. Also, make use of the insights (usually accessible from the reports section in the email marketing application) to know how effective your marketing strategy is and how you can adjust as needed.

Finally, make sure your emails are optimised for mobile as well, over 50% of consumer check their emails on their phones.