3 PR TRENDS TO LEVERAGE ON IN 2017

 

pr trends

Finally February is here! 💃 in case you’re looking for new ways to make your brand stand out, these PR trends will help you boost your PR activities throughout the rest of the year:

1)Executive Thought Leadership: Thought leadership, when done well and when the executive has something to say that isn’t the same as everyone else, works wonders. If your clients can combine their PR activities with providing relevant information on trending topics, their thought leadership will boom in 2017!

2)Influencer Marketing: According to a Nielsen survey, 92 percent of consumers trust recommendations from individuals they may or may not personally know if such individual is perceived as a “social media star” in the industry. So if you don’t already have a strong influencer marketing program set for 2017, you’ll be way behind. 

3)Contributor Marketing: The more great content you have, the more followers and readers you get and consequently, the more other networks will want to work with you or use your content in order to get more traffic for themselves as well. Contributors always have something new and fresh to say. So if you aren’t a contributor or thought leader in any way, it’s best you find one to latch on to. 

All the above tips will help you secure your spot as a leading PR Agency/Firm in no time!

INTERNATIONAL FILM, ‘TESS’ STARRING NSE IKPE ETIM TO PREMIERE IN SOUTH AFRICA

Nse Ikpe-Etim in Tess

Nollywood star Nse Ikpe-Etim is one of the stars in the celebrated South African film, Tess which will premiere in cinemas from the 24th of February. In Tess, Nse plays a Congolese refugee, Madeleine who ran away to South Africa to escape the war in her homeland. She develops a close friendship with a young commercial sex worker ‘Tess’ (Christia Vissier) who is battling demons from her past.

Nse Ikpe-Etim in Tess

“This movie gave me one of the best roles I have ever had to play,” Nse said. “I am excited that finally everyone will get a chance to see it,” she added.

Tess deals with the themes of prostitution and sexual abuse suffered by women and girl children in South Africa. Directed by Meg Rickards, Tess also stars Christia Visser (Ballade vir ‘n Enkeling, Hollywood in My Huis), Brendon Daniels (iNumber Number, Four Corners) and Dann Jacques Mouton (Noem My Skollie). It is produced by Paul Egan and Kim Williams of Boondogle Films.

Nse Ikpe-Etim in Tess

The world premiere for ‘Tess’ took place at the Durban International Film Festival in July 2016 before heading on to screen at the kykNET Silwerskermfees and at the BRICS International Film in New Delhi. Tess enjoyed praise from critics and audiences alike and has collected a good number of awards including: Best South African Feature Film, Best Editing and Best Actress amongst others.

Watch the trailer here:

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Ade Laoye to co-star in Kunle Afolayan’s upcoming legal thriller, ‘Tribunal’

Ade LaoyeAde Laoye

With her turn playing the iconic ‘Oye Agunbiade’ on the Africa Magic telenovela ‘Hush’ finally winding up, Ade Laoye is set to make her big screen debut in celebrated Film maker Kunle Afolayan’s upcoming movie, ‘Tribunal’.

Tribunal revolves around a once brilliant lawyer who hits rock bottom in his career but gets a chance at redemption when he is approached to take part in a new case by a young ambitious lawyer Tanimowo (Ade Laoye). The upcoming movie also stars Omotola Jalade-Ekehinde, Funsho Adeolu, Nobert Young, and Damilola Ogunsi.

Tribunal is sponsored by Multichoice in partnership with Kunle Afolayan and is set for cinematic release in April 2017.

BEZ DROPS ‘YOU SUPPOSE KNOW’ VIDEO FT. YEMI ALADE

Award-winning Alternative music star BEZ has just released the music video for his hit track ‘You Suppose Know’ featuring superstar Yemi Alade.

The alternative hit which was produced by Cobhams Asuquo currently tops Nigeria’s alternative radio charts and comes off his sophomore album titled ‘Gbagyi Child’.

Directed by Clarence Peters, ‘You Suppose Know’ is a colourful retro throwback on love between two artists in a club scene from the 50’s.

After concluding the incredibly successful ‘BEZ Live’ concert in Lagos last December, he will be taking the ‘Bez Live’ train to Abuja this February.

 

Check on it: https://youtu.be/g9RuLRXrKZY

 

About BEZ:

Emmanuel Bezhiwa Idakula, known as Bez (born 10 November 1983), is a Nigerian multi-instrumentalist, singer-songwriter and composer, working in a genre known as “alternative soul”, a hybrid of soul, rock, jazz and R&B. He was featured in Pulse Magazine as number one on the list of “Top 12 Musicians To Look Out For in 2014”. He was the first African artist to world premiere his music video on BET and the first Nigerian artist to do a solo show at the iTunes store in Soho, New York. He also had a show at the iTunes store in Santa Monica, California for Black Music month in June 2012.

 

Follow Bez

Twitter.com/BEZidakula

Instagram.com/bezidakula/

http://www.bezworld.com/

http://www.bezlive.com/

VIDEO: YCEE ft REEKADO BANKS ‘LINK UP’

Kicking off 2017, Tinny Entertainment rapper YCEE has just released the official video to his latest hit single ‘Link Up’ which features Reekado Banks of Mavin Records.

The upbeat track which is currently rising on radio charts and on the streets, is off Ycee’s yet to be released E.P ‘The First Wave’. The song rides on Ycee’s unmistakable style which is laced effortlessly with Reekado’s smooth vocals.

Set in Lagos, the video was directed by Mex Films. ‘Link Up’ is the first release under Tinny Entertainment’s brand new deal with Sony.

Check on it:  https://youtu.be/6MkYQDsVrnk

 

Follow Ycee

Twitter.com/iam_YCEE

Facebook.com/iamycee

Instagram.com/iam_YCEE

2016 GLO-CAF Awards’ winners [Full List]

The 2016 Glo CAF awards took place at the International convention centre, Abuja on Thursday January 5th, 2017. It was an evening of dance, music and football which saw breathtaking performances from stars all across Africa including Flavour, Diamond Platnumz, Omawumi and Yemi Alade.

Algeria and Leicester City winger, Riyad Mahrez was named the African Footballer of the year. He beat last year’s winner, Pierre-Emerick Aubameyang and Liverpool’s Sadio Mane to the prize. Super Eagles and Manchester City striker, Kelechi Iheanacho clinched the Most Promising Talent award, while Arsenal’s Alex Iwobi won the Young Player award. Super Falcons striker, Asisat Oshoala also won the Women’s Player Award.

See the full list of winners below and exclusive images from the event:

African Player of the Year
Riyad MAHREZ (Algeria & Leicester City)

African Player of the Year – Based in Africa
Denis ONYANGO (Uganda & Mamelodi Sundowns)

Women’s Player of the Year
Asisat OSHOALA (Nigeria & Arsenal Ladies)

Most Promising Talent
Kelechi IHEANACHO (Nigeria & Manchester City)

Youth Player of the Year
Alex IWOBI (Nigeria and Arsenal)

Coach of the Year
Pitso MOSIMANE (Mamelodi Sundowns)

Club of the Year
Mamelodi Sundowns

National Team of the Year
Uganda

Women’s National Team of the Year
Nigeria

Referee of the Year
Bakary Papa GASSAMA

Football Leader of the Year
Manuel LOPES NASCIMENTO, President of Guinea Bissau Football Federation

Legend Award
Laurent POKOU, Former player of Cote d’Ivoire
Emilienne MBANGO, Former player of Cameroon

Topmost Promoter of Football in Africa

President Muhammadu Buhari

 

 

 

 

RMD, Mimi Fawaz to host GLO CAF Awards

Mimi FawazRMD

Sports journalist, premium show host and presenter of Sports 360 on Vox Africa, Mimi Fawaz and Nollywood legend, Richard Mofe-Damijo (RMD) have been confirmed as the official comperes of the 2016 Glo-Caf Awards.

A graduate of City University of London, Mimi who is half-Nigerian (her mother is from Asaba, Delta State, Nigeria) and half-Lebanese, has worked for CNN, ESPN and ITV Television networks.

Described as the ‘driving force behind UK’s first original African football show, Mimi has successfully carved a niche for herself in a field dominated by men.

Mimi is delighted by the opportunity extended to her to host the show and has promised Africa and the rest of the world a spectacular delivery.

Popularly known as RMD, Richard Mofe-Damijo was born July 6, 1961. He is a Nigerian actor and politician. He was the Commissioner for Culture and Tourism in Delta State, Nigeria between 2009 and 2015. Mofe-Damijo who was born in Warri, Delta State, Nigeria, attended Midwest College, Warri and Anglican Grammar School and was a member of the Drama Club. He enrolled into the University of Benin where he studied Theatre Arts.

A lawyer, politician and journalist, RMD has featured in several top-notch soaps and films such as Ripples, Out of Bounds, Three Wise Men, Oloibiri and Hush. A multiple award winner, RMD in 2005, won the Best Actor in a Leading Role at the maiden edition of the African Movie Academy Awards. He is the face of Globacom’s powerful television commercials which celebrated the company’s ground-breaking launch of Nigeria’s first nationwide mobile 4G LTE network. 

Mimi Fawaz and Richard Mofe-Damijo will complement the glamorous event known as the Oscars of African football and scheduled for the night on 5th January, 2017 at the International Conference Centre, Abuja.