Have you finally written that article, blog post, press release etc. and you are delighted to share it with the world but you are skeptical that the target audience will not even get to read it? Then this article is for you!
Here are some tips that have proven to be helpful over the years when you want to reach a larger audience:
- Use A Catchy Title:
The importance of the title of any article cannot be overemphasized. This is what the audience first comes into contact with. Ensure that in as few words as possible your title tell the public what your article is about and why it will be beneficial to them.
- Make Use Of Images Or Videos:
Did you know that simply adding an image to your press release increases its visibility by 92%? The use of more than one image could bring that figure up to 552% while including multimedia sees a jump of about 5,092% more visibility; despite this about 86% of press releases are text only.
- Make Use Of Keywords:
The use of keywords on your posts and website increases the chances it shows up in search results. It helps to imagine yourself as the reader then phrase the words in a way you would search for it if you needed that information. Please note that this should not be abused as it can make your article look awkward and also lead to it been marked as “keyword stuffed” by search engines.
- Share It On Social Media:
You likely already have a loyal following on social media, sharing your article to them increases the number of people who get to see it and potentially also share it.
It helps when you do these consistently and not just as a one-time thing. “Rome was not built in a day” applies here as you do not simply want a high reach but also a consistent audience.