Brand voice can be simply defined as the unique way a brand conveys its personality while communicating with its audience. What are you saying, and how are you saying it? This is reflected in the choice of words, attitude, and values a brand uses. Every time you interact on social media your brand voice is being portrayed. It pays to be consistent and deliberate when interacting with your audience.
Here are 4 major factors to consider to help you understand your brand personality and how to better communicate it;
• PERSONA – What kind of character do you want to portray? Will you be authoritative, friendly, or inspiring, etc. You have to decide which one suits your brand properly and stay true to it.
• TONE – What tone of
voice will be used to pass this message? Will it be personal, direct or even
scientific? What aligns with your brand identity? These are questions to deal
with to help you understand how to choose what best suits you.
• LANGUAGE – What choice of words is best? Simple? Fun? Complex? What words would your target audience relate with best?
• PURPOSE: Why is this message being passed? To inform, educate or entertain? When these questions are settled, you would have a better understanding of your brand voice and how to use it effectively.
N.B: It is important to know that a brand can have more than one of each and does not have to limit itself to one expression.