Authored by NimiClaret
Owning a small business and not knowing how to promote your brand could be difficult most of the time. In this new age of digital marketing, using social media to promote your brand is the best way to go. Your target audience are everywhere. You can find them on any social media platform you can think of; Facebook, Twitter, Instagram, LinkedIn etc. Setting up your accounts and managing them might seem difficult but here are five ways to take care of that with ease.
CREATE SOCIAL MEDIA PROFILES AND PAGES FOR YOUR BRAND
The first step to growing your audience on social media is having strong profiles and pages for your social media accounts. When building your profiles and pages, always make sure you fill out every single detail, put up a bio, website link, location, phone number and email address. This will give people who click on your profile a reason to follow you.
SHARE VALUABLE CONTENT
Another way to build your audience on social media is by sharing reasonable and valuable content. Always remember to share content your target audience will enjoy and they can benefit from. For instance, if your business is a smoothie business, share content about the benefits of smoothies and health tips.
PROMOTE YOUR CONTENT
Social media is just wonderful because its reach can go worldwide. People can notice your own business with a paid promotion. You have to invest in ads and social media management tools to help promote your business. There are various ways start-ups can share and market their content; you can boost your posts on Facebook, and can promote your posts on Instagram so they can appear higher on your audience’s feed, there by increasing the chance being seen.
BUILD YOUR COMMUNITY
You can now grow your audience after setting up your social media profiles, content and strategy. All you have to do is follow other people, pages and profiles, repost content, like posts and respond to comments. Always respond to feedback and be regular on your pages. Your community will definitely expand when you engage and interact with your audience regularly.
ANALYZE SOCIAL MEDIA STATISTICS
Always keep in mind that you have to track, monitor and measure your social media statistics. Vital metrics will show the success of your marketing strategy and how much you have achieved in a given period of time.