“Because I am female, I am seen as a Weaker Person”, Maraji talks feminism, Instagram and food on Episode 3 of Mercy’s Menu

Instagram Influencer and Comedian, Gloria Oloruntobi, popularly known as Maraji, in episode 3 of Mercy Johnson Okojie’s Kitchen talk show, Mercy’s Menu, talked about her career as an influencer, her opinion on feminism amidst cooking with the Nollywood actress.  

The 23 year old influencer emphasized the need to be seen as an “Influencer” first before being tagged as a “female”. She explains, “A lot of people feel like feminist are fighters but I feel that feminism is all about fighting for equality… just because I am female, I am seen as a weaker person, I am not! I am actually equally as strong as a man. I am an influencer before you see me as a ‘female’”.

Watch episode hereh   

Mercy’s Menu Season 1 Episode 3

While speaking on her job as an Instagram influencer, Maraji revealed that “I always used to think that I will have a lot of trouble picking a talent that I will settle on, but I realized that I could do that. With technology and social media, I can create different personalities and creativities, just put them into different people.”

Maraji thrilled fans with her jovial personality while cooking ‘Rivers Native soup’ with Mercy Johnson Okojie. There were so many educative and funny moments where the two stars showed their fans how interesting their personalities are; from Mercy Johnson Okojie teaching Maraji how to add fish in the pot in a romantic manner, to Mercy showing Maraji how to suck out a periwinkle, the episode was indeed an exciting one.

“DON’T SETTLE FOR LESS” – CHIGUL DISCUSSES COPING WITH CHRONIC PAIN IN MERCY JOHNSON’S DEBUT EPISODE OF MERCY’S MENU

Popular comedienne and actor, Chioma Omeruah also known as Chigul has revealed that she has been living with a chronic pain condition for while during the course of her work. She made this known in the first episode of Mercy Johnson Okojie’s kitchen talk show ‘Mercy’s Menu’ while preparing a sumptuous meal of ‘Banga Jollof rice’ with the movie star.

The funny woman spoke about her daily struggle with chronic pain, explaining that she has been taking medication to help cope with it. She encouraged people who are also going through the struggle,  “Don’t just look at the glory, also look at the story, maybe you might want to stay in your lane … don’t be afraid to allow yourself to dream, don’t settle for less, let the reality live in your head and let your life catch up to it.”

It was also a hilarious episode with Mercy Johnson and her guest sampling the different names for food items and ingredients.

Watch the full Episode here

Mercy Johnson Okojie launched the first season of her kitchen talk show “Mercy’s Menu” where she invites different celebrities as well as her fans to her kitchen to discuss issues that affect each individual. The show which launched on July 20, 2019 airs every Saturday at 5.30pm on Africa Magic Showcase.

Understanding the Social Media Sales Funnel.

For every business operating in sales online or even possessing an online presence, there are various stages customers go through when interacting with your brand, its product or services. This includes stages such as when they discover your brand to the stage where a purchase is made. A sales funnel basically helps you understand the different points of a customer’s journey while interacting with your brand.

A social media sales funnel can be broken down into 5 stages and they are the awareness, interest, engagement, conversion and loyalty stage. We have simplified the 5 stages with a short explanation to help you understand them.

• Awareness: This is the initial stage where someone comes across or discovers your brand. One of the ways this also happens is when a follower shares or retweets your post.

• Interest: Here the person has more curiosity about your brand and researches more, this could include checking out other posts you’ve put up or even your website.

• Engagement: At this stage, the person has begun to engage with posts or the channel itself via likes, comments, DM, etc.

• Conversion: The person decides here that your products or services are worth paying for. This could also include regular revisits to your page.

• Loyalty: This stage involves continuous engagement with your brand, even after following your brand and/or a purchase has been made. Here some take it up a notch by helping promote your brand or defending it as the occasion demands.

Understanding each stage can help you relate better with your customers according to the stage they currently reside. At WildFlowerPR we carefully consider all stages when managing your social media and What stage excites you the most?

At WildFlower PR, we carefully consider all stages when we manage your social media channels and ensure you are able to get the best from your PR goals and objectives. We employ an extensive measurement and analytic package to track performances in order to get you noticeable results. Contact us today for your social media needs.

3 Lies PR Firms Tell and How To Avoid Falling For Them.

You have finally realized that you need a PR firm to achieve the reach and awareness you envision for your products and services, so, how do you avoid falling prey to the wrong PR firm? Let’s run you through 3 forms of lies you are likely to run into and how to avoid falling for them.

But first, to be clear, a lot of PR firms and practitioners are not liars but some sometimes get caught up in the excitement of getting, impressing and keeping clients and as such make exaggerated statements.

Lie # 1. “Your product is the best.” 

Can this assertion be verified? In the bid to work with you, hyping your product might be a tactic used; however, it is important that you do not get carried away by this. Focus on how the PR firm can best promote your product, increase your brand’s awareness and help increase sales, and not on the hype of how it is the next best thing since sliced bread.

Lie # 2. “Everybody would love to hear about it.” 
A PR firm may initially tell you that they can promote even the dot and tittle in the letters of your company’s name and get maximum reach. But, you wait forever and this never materialises.

The truth is, while there is a target audience for each product, they are never called “everybody.” Focus on a PR firm that gives you something specific and measurable as this shows they are more likely to be honest and aware of what they are doing.  You also need a PR firm who can properly translate your message, product or services to reach your intended users and those best suited for what you are offering.

Lie # 3. “You need to be everywhere, every time.” 
When most companies hear this, they immediately start to flood media outlets and social media with news, press releases and other information that they think people care about but actually don’t. You need a PR firm that will help you develop a comprehensive content management plan that will serve your uniqueness, and company goals. You should not also simply promote your company’s presence because that’s what the competition is doing, you need to focus on what works and is best suited for you and your target audience.

At WildFlowerPR, we make sure you get the most from your PR initiatives and goals. We set measurable objectives, provide innovative and effective branding, and consistently dialog with our clients to provide them the best service. Contact us today for your PR needs.

UNDERSTANDING ONLINE INTERACTION METRICS.

Social media has become a vital aspect of campaigns and it is important to understand the metrics used so you can properly measure and plan whatever campaign you are running online. When properly understood these metrics can then be monitored and implemented appropriately.

The 4 key metrics used to measure online interactions are explained below to aid understanding:

1. Reach: This basically measures the spread of a social media conversation, how far the campaign managed to penetrate overall and also in terms of a particular audience. Reach can be likened to the denominator of online interaction, alone it might not tell you much but it comes in handy when combined with other online interaction metric.

2. Engagement: This measure the number of people who engaged with an item (via shares, likes and comments etc.). Engagements does not necessarily translate into a sale, it is however a vital tool in online interaction metrics as it shows the people who performed an action on your post and what action they took on it.

3. Impressions: This measures the number of people who may have viewed an item. It could also refer to the point an ad is viewed once by a visitor or displayed on a web page. Impressions are sometimes called ad view. The number of impressions of an ad gets determined by the number of times the particular page is located and loaded.

4. Mentions: Although similar to engagements, this specifically measures how many online publication, blogs or items refer to your brand name.

With a proper knowledge of online interaction metrics you can effectively know what measurement works for you and plan accordingly.

The ABC’s of Email Marketing.

Image result for email marketing

Email marketing comes in handy when you want to reach a large number of people, prospects, get new clients and maintain existing ones. It is estimated that about 91% of consumers check their emails daily.

Return on Investment (ROI) on email marketing can reach 3800%, and emails have 3 times an average order value (AOV) compared with social media. With this figures it pays to maximize your email marketing strategy to what works best for you.

Here are some guidelines you can follow to increase the chances of your marketing effectiveness:

Use a compelling headline – Your headline/subject line is the first thing your target audience gets to see and it should speak to the reader letting them know what your email will do for them. • Grow your mailing list – One of the easiest ways to do this is by offering people something free (a.k.a, Lead magnet, like an e-book, discount, free trial or webinar in exchange for an email address. An added benefit is that this act of generosity also tends to build loyal customers

Avoid getting labeled as spam – Follow laid down regulations concerning emails such as only sending to people who have subscribed to your email and also give them the option to unsubscribe.

Also, use merge tags to personalised the “To:” field so each recipient gets a personalized email. Also, avoid unnecessary use of exclamation marks and sales word as these actions could lead to some spam filter being triggered by such.

Know your target audience – Getting the most out of your emails requires knowing who needs and wants what you have to offer so you can concentrate on them and increase effectiveness. Also, make use of the insights (usually accessible from the reports section in the email marketing application) to know how effective your marketing strategy is and how you can adjust as needed.

Finally, make sure your emails are optimised for mobile as well, over 50% of consumer check their emails on their phones.

Tips on Increasing the Reach of Your Article.

Image result for social media reach

Have you finally written that article, blog post, press release etc. and you are delighted to share it with the world but you are skeptical that the target audience will not even get to read it? Then this article is for you!

Here are some tips that have proven to be helpful over the years when you want to reach a larger audience:

  • Use A Catchy Title:

The importance of the title of any article cannot be overemphasized. This is what the audience first comes into contact with. Ensure that in as few words as possible your title tell the public what your article is about and why it will be beneficial to them.

  • Make Use Of Images Or Videos:

Did you know that simply adding an image to your press release increases its visibility by 92%? The use of more than one image could bring that figure up to 552% while including multimedia sees a jump of about 5,092% more visibility; despite this about 86% of press releases are text only.

  • Make Use Of Keywords:

The use of keywords on your posts and website increases the chances it shows up in search results. It helps to imagine yourself as the reader then phrase the words in a way you would search for it if you needed that information. Please note that this should not be abused as it can make your article look awkward and also lead to it been marked as “keyword stuffed” by search engines.

  • Share It On Social Media:

You likely already have a loyal following on social media, sharing your article to them increases the number of people who get to see it and potentially also share it.

It helps when you do these consistently and not just as a one-time thing. “Rome was not built in a day” applies here as you do not simply want a high reach but also a consistent audience.

Tips on Dealing with the Media.

Dealing with the press is an important and unavoidable aspect of public relations. Handled properly, it can be a plus to anyone, brand or organisation, otherwise it could be the beginning of a downward spiral for whoever is involved.

Here are some guidelines for effectively dealing with the press:

1. Stay Professional & Stick to Facts

While it is okay to make use of humour, be aware that your jokes can be taken out of context. The reporter is talking to you to “break or make the news” – it is in your best interest to stay factual and professional.

2. Don’t Say Anything You Don’t Want Published

The reporter may not need your permission to write or print anything you say, so don’t share any information you would not want to be made public knowledge.

3. Gather all Necessary Data

The reporter isn’t the only one who can ask questions. Get as much information as you can about the issue at hand. Only give answers to what you can, and don’t feel pressured to respond to every question right away. You can request for more time to properly understand the situation. This has an added benefit as that time-gap between conversation and deadline also gives you an opportunity to deal with the issue and by the time you get back with the reporter, the problem may have been resolved.

It is important to note that most of the time the press is simply trying to engage their audience with what they consider newsworthy, with that at the back of your mind informing your decisions in relating with the press you are better able to know how to shape the conversation in your favour.

Tips For Handling Negative PR

RSooner or later everyone has to deal with negative publicity, perhaps a competition releases or sponsors a negative report or an angry customer releases a bad review about your business. The popular saying goes “There’s no such thing as bad publicity”, but we know that negative publicity not properly handled can adversely affect anyone or business. It is vital to handle bad press with poise so it doesn’t spiral out of control and when handled properly you can turn it around for your benefit.

Here are three (3) effective tips in handling negative publicity:

1.  Be honest and welcome feedback:

Where there has been a misdoing, acknowledge the error, apologise or restitute where necessary and welcome the opinion of others. It helps to take a reconciliatory approach as this also helps connect with your audience and rebuild trust.

2. Respond, don’t react:

Reshape and refocus the conversation by countering with good publicity. Drown out your detractors by releasing press statements, social media posts etc. that show your accomplishments. This helps to control the narrative in your favour.

3.  Fix the problem:

Trace the source of the issue and make the necessary decisions to address it. This also helps the public know that you are listening and can be trusted.

It is important to know that any brand can have a positive comeback from a negative press, the difference between those who do and those who do not is in how they handle and respond to it.

HOW TO MAXIMISE YOUR PRESS RELEASES.

A press release is an official statement given to the media to give information about an organisation’s official view or stand on a topic. Press releases have various uses, which range from correcting public information to getting people buzzed about a brand’s new direction and products etc. Press releases are important for any organisation serious about its public perception especially in the social media age where information spreads quickly and public opinion swings like a clock’s pendulum, an apt example would be GTB which recently released an official statement to clarify that they were not asked by the Supreme Court to pay an Automobile company any amount so as to correct an ongoing public rumour about the takeover of the bank.

In the past, brands have relied on print house and traditional media houses to pass across official information to the public, however, in the wake of social media the world has evolved to also using social media influencers and popular social media channels to also push press releases.

Here are tips for maximizing your press releases:

  • Use a catchy topic and introduction.

Your topic and lead paragraph should be interesting enough for the audience to want to read your statement and should also provide a “hook” for the journalist and contain information about the “who”, “what”, “when”, “where”, “why” and “how”.

  • Don’t bore your audience.

Studies show that people prefer to get information as concisely and accurately as possible, so keep your information short, simple and straight to the point. You could refer to this tip as the triple S.

  • Include a quote from the organization.

Make use of at least a quote from a top executive as this lends credibility and legitimacy to your release and this convinces the public of the legitimacy of the official document.

  • Make use of Social Media Influencers.

Influencers have a loyal following and this would help you reach their audience without much convincing needed. It is however vital to make sure the influencer’s brand story aligns perfectly with yours.

  • Honesty still sells.

There’s no substitute for truth. The audience has to trust that whatever comes from you can be depended on as accurate and factual, always.

Overall, keep evolving with the times and ensure that you stay relevant and in touch with innovative ways to reach your target audience.

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 
 
 
 
Chimamanda Ngozi Adichie just became the first African ever to deliver the Harvard University Class Day Speech which is a major feature of the university’s annual graduation events. Class Day speakers are selected by the students themselves.
Previous speakers include last year’s speaker, former US Vice President under President Obama, Joe Biden; former President Bill Clinton; Facebook COO, Sheryl Sandberg; Nobel Peace Prize laureate Mother Teresa; legendary music producer Quincy Jones; Federal Reserve Chairman Ben Bernanke; CNN Host Christiane Amampour; and Corretta Scott King, the wife of Dr. Martin Luther King, Jr. who delivered the very first Class Day speech in 1968 (Dr. King accepted the invitation before he was assassinated in April of that year, and his wife spoke in his place.)
Chimamanda’s speech on Wednesday at Harvard, included the importance of seeking to tell the truth in today’s world. She also spoke about while it is very important for people to be outraged, that it is crucial for one to understand the context in which an event took place or a statement was made- and the intent of the protagonist or speaker- before becoming offended or outraged. She exhorted the graduating students to be courageous in speaking the truth, as it may often mean that one is criticised for it, but that they will be able to gain true satisfaction from having maintained their integrity.
‘There is nothing more beautiful than to wake up every day holding in your hand the full measure of your integrity,’ she said. She received a standing ovation from the audience of approximately eight thousand people. 
Click the link below to watch full video 

5 Ways of Improving Your Brand Image with Social Media

When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.

The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.

There are several factors you need to consider  when it comes to image branding:

1. Identify your target audience

The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.

Have an achievable goal

You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.

3. Create a good brand persona

Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).

4. Key messaging

After defining your brand persona, it is important to document your message to appeal to your target audience.

5. Be consistent

Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.

 

 

 

 

 

4 FACTORS NEEDED FOR EFFECTIVE BRAND MARKETING

 

 

This article will highlight the four key points you need to understand in building your brand with social media.

Social media can be used to achieve lots of objectives like selling products, gaining subscribers and swaying the opinions of your readers and followers but first you have to create awareness about yourself and your brand.

Here are some important tips you need to acknowledge about social media as a means of brand building:

1. Select channels that support your brand image

Facebook is one of the most popular platforms for promoting your brands with over 2 billion users. Facebook is one of the best platforms to promote almost any brand

Instagram is a social network that places focus on images and videos.

Google+, this is a platform that does not have as much users as Facebook or Instagram but is a great medium to reach users affiliated with the technology industry

Pinterest is a social network fixated on women as the dominant users as it is used to promote brands selling jewelry and clothes.

2. Create content with value

Your reputation as a brand will increase with each useful and valuable content you produce.

3. Leverage Influencers 

It won’t be enough to write killer content if you have a relatively unknown brand. The fastest means to get recognition for your brand is to sway the existing influencers in the industry.

4. Drive content with social media

A lot of brands use competition based campaigns along with other social media strategy to gain visibility and exposure. Provide incentives to attractive user participants and make sure your campaign provides value for all who participate.

7 Effective Strategies for Marketing to a Nigerian Female Audience

 “Pleasing a woman should be as easy as making her your top priority.” ~ Anonymous

There’s nowhere this quote should come alive than in marketing to women. In this case women in Nigeria.

A look at majority of Nigerian TV adverts of the 70s, 80s and some from the 90s gives a glimpse into the marketing considerations of brands in those eras. – An unprecedented level of patriarchal patronage.

This may not be unconnected with the then positioning of women. Coupled with the expected gender roles, majority of Nigerian women at the time were less educated, poor and politically non-existent.

Now, the wheels are gradually turning for good. There are more educated Nigerian women. Majority of women entrepreneurs. Many more politically active women now trot our sphere, and the enlightenment quotient of the Nigerian woman is on a major rise, making it an error for any brand to try the marketing tactics of the past now and expect to win.

Why give consideration to female audience in marketing?

The Nigerian woman has perceptual and behavioural modes different from that of their male-counterpart, therefore marketing to her in the same mode as her male counterpart may not result in the same favourable outcome.

Secondly, Nigerian women are more advanced in knowledge, education and financial status. They possess a broader knowledge and view of the world now unlike it was in the past.

Therefore, any marketing effort that fails to take cognizance of these changes will fail to win them over.

How then can you market to the Nigerian female audience?

#1. Understand your women

We cannot say this enough. Learn about the exact demographics of your target female audience. Everything about them. Their age, life stage and all you require to totally understand them.

Understanding those helps you in designing strategies that would effectively market and convince them to make purchasing decisions favourable to you.

#2. Balance out equations

When you have a mixed target audience comprising of males and females, even things out by incorporating contents that communicates to both genders.

If it’s possible, use a mono marketing content that speaks to all target audience at once. If not, create marketing contents that specifically speaks to your varied audience, male and female.

#3. Don’t gender-generalize

Marketing to women does not mean you should lump all women together and shoot your contents at them. Hell no!

Just like in other audience types, women come in segments by status, interest, age, and other differences that separate each one of them from the other.

So, targeting them in a lump would be an error that will yield negative marketing results.

#4. Dig their likes, use them

Freebies, kids, cute men are just some strong magnets for the Nigerian female.  When appropriate, use these audience attractions in your contents while marketing to them.

One word of caution, use them in an intelligent manner.

#5. Freebies are bae

According to a study conducted at the King Saud University, Saudi Arabia, female consumers are more likely to respond to freebies regardless of their income levels. Same can be said of the Nigerian woman.

The average Nigerian female consumer, regardless of her economic status likes and looks out to maximize opportunities to purchase goods that comes with a promise of freebies.

In order to make your marketing attractive to a Nigerian female audience, dangle freebies around your offers when necessary.

#6. Beautiful colours are the new pink

It is a marketing error to presume that women love a constricted number of colours and go ahead to use them for ads and other marketing content.

Just like the men, women are attracted to a variety of colours and would react to marketing contents that speaks to their emotion no matter the colour.

Just make it beautiful and attractive.

#7. Tap into their emotions

Women are emotional beings, they’re prone to expressing their emotions and falling for emotions than the men.

All a savvy business person needs is a deliberate tap into this and win them over.

One of the best ways of doing this is by infusing storytelling and fun into your marketing content, then watch them get stuck to your brand as ants to sugar.

Mercy Johnson Okojie Becomes Spokesperson For Mr. Chef Salt

Nollywood star Mercy Johnson Okojie has just signed an endorsement deal with Mr Chef Iodized salt as she becomes it’s brand ambassador. The event took place hours ago in Lagos.

Mercy Johnson Okojie took to her Instagram page to make the announcement.

“I’ve been teasing you for a few days I know…Say hello to the new brand ambassador for Mr Chef iodised salt!

We will be cooking up a storm very soon and I’ll be sharing all the delicious and healthy details!

I’m very excited about this new relationship with Mr Chef iodised salt and I can’t wait to tell you how using iodised salt has literally changed my life!”

This endorsement is the actress’ first for 2018.