Tips For Handling Negative PR

RSooner or later everyone has to deal with negative publicity, perhaps a competition releases or sponsors a negative report or an angry customer releases a bad review about your business. The popular saying goes “There’s no such thing as bad publicity”, but we know that negative publicity not properly handled can adversely affect anyone or business. It is vital to handle bad press with poise so it doesn’t spiral out of control and when handled properly you can turn it around for your benefit.

Here are three (3) effective tips in handling negative publicity:

1.  Be honest and welcome feedback:

Where there has been a misdoing, acknowledge the error, apologise or restitute where necessary and welcome the opinion of others. It helps to take a reconciliatory approach as this also helps connect with your audience and rebuild trust.

2. Respond, don’t react:

Reshape and refocus the conversation by countering with good publicity. Drown out your detractors by releasing press statements, social media posts etc. that show your accomplishments. This helps to control the narrative in your favour.

3.  Fix the problem:

Trace the source of the issue and make the necessary decisions to address it. This also helps the public know that you are listening and can be trusted.

It is important to know that any brand can have a positive comeback from a negative press, the difference between those who do and those who do not is in how they handle and respond to it.

HOW TO MAXIMISE YOUR PRESS RELEASES.

A press release is an official statement given to the media to give information about an organisation’s official view or stand on a topic. Press releases have various uses, which range from correcting public information to getting people buzzed about a brand’s new direction and products etc. Press releases are important for any organisation serious about its public perception especially in the social media age where information spreads quickly and public opinion swings like a clock’s pendulum, an apt example would be GTB which recently released an official statement to clarify that they were not asked by the Supreme Court to pay an Automobile company any amount so as to correct an ongoing public rumour about the takeover of the bank.

In the past, brands have relied on print house and traditional media houses to pass across official information to the public, however, in the wake of social media the world has evolved to also using social media influencers and popular social media channels to also push press releases.

Here are tips for maximizing your press releases:

  • Use a catchy topic and introduction.

Your topic and lead paragraph should be interesting enough for the audience to want to read your statement and should also provide a “hook” for the journalist and contain information about the “who”, “what”, “when”, “where”, “why” and “how”.

  • Don’t bore your audience.

Studies show that people prefer to get information as concisely and accurately as possible, so keep your information short, simple and straight to the point. You could refer to this tip as the triple S.

  • Include a quote from the organization.

Make use of at least a quote from a top executive as this lends credibility and legitimacy to your release and this convinces the public of the legitimacy of the official document.

  • Make use of Social Media Influencers.

Influencers have a loyal following and this would help you reach their audience without much convincing needed. It is however vital to make sure the influencer’s brand story aligns perfectly with yours.

  • Honesty still sells.

There’s no substitute for truth. The audience has to trust that whatever comes from you can be depended on as accurate and factual, always.

Overall, keep evolving with the times and ensure that you stay relevant and in touch with innovative ways to reach your target audience.

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 
 
 
 
Chimamanda Ngozi Adichie just became the first African ever to deliver the Harvard University Class Day Speech which is a major feature of the university’s annual graduation events. Class Day speakers are selected by the students themselves.
Previous speakers include last year’s speaker, former US Vice President under President Obama, Joe Biden; former President Bill Clinton; Facebook COO, Sheryl Sandberg; Nobel Peace Prize laureate Mother Teresa; legendary music producer Quincy Jones; Federal Reserve Chairman Ben Bernanke; CNN Host Christiane Amampour; and Corretta Scott King, the wife of Dr. Martin Luther King, Jr. who delivered the very first Class Day speech in 1968 (Dr. King accepted the invitation before he was assassinated in April of that year, and his wife spoke in his place.)
Chimamanda’s speech on Wednesday at Harvard, included the importance of seeking to tell the truth in today’s world. She also spoke about while it is very important for people to be outraged, that it is crucial for one to understand the context in which an event took place or a statement was made- and the intent of the protagonist or speaker- before becoming offended or outraged. She exhorted the graduating students to be courageous in speaking the truth, as it may often mean that one is criticised for it, but that they will be able to gain true satisfaction from having maintained their integrity.
‘There is nothing more beautiful than to wake up every day holding in your hand the full measure of your integrity,’ she said. She received a standing ovation from the audience of approximately eight thousand people. 
Click the link below to watch full video 

5 Ways of Improving Your Brand Image with Social Media

When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.

The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.

There are several factors you need to consider  when it comes to image branding:

1. Identify your target audience

The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.

Have an achievable goal

You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.

3. Create a good brand persona

Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).

4. Key messaging

After defining your brand persona, it is important to document your message to appeal to your target audience.

5. Be consistent

Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.

 

 

 

 

 

4 FACTORS NEEDED FOR EFFECTIVE BRAND MARKETING

 

 

This article will highlight the four key points you need to understand in building your brand with social media.

Social media can be used to achieve lots of objectives like selling products, gaining subscribers and swaying the opinions of your readers and followers but first you have to create awareness about yourself and your brand.

Here are some important tips you need to acknowledge about social media as a means of brand building:

1. Select channels that support your brand image

Facebook is one of the most popular platforms for promoting your brands with over 2 billion users. Facebook is one of the best platforms to promote almost any brand

Instagram is a social network that places focus on images and videos.

Google+, this is a platform that does not have as much users as Facebook or Instagram but is a great medium to reach users affiliated with the technology industry

Pinterest is a social network fixated on women as the dominant users as it is used to promote brands selling jewelry and clothes.

2. Create content with value

Your reputation as a brand will increase with each useful and valuable content you produce.

3. Leverage Influencers 

It won’t be enough to write killer content if you have a relatively unknown brand. The fastest means to get recognition for your brand is to sway the existing influencers in the industry.

4. Drive content with social media

A lot of brands use competition based campaigns along with other social media strategy to gain visibility and exposure. Provide incentives to attractive user participants and make sure your campaign provides value for all who participate.

7 Effective Strategies for Marketing to a Nigerian Female Audience

 “Pleasing a woman should be as easy as making her your top priority.” ~ Anonymous

There’s nowhere this quote should come alive than in marketing to women. In this case women in Nigeria.

A look at majority of Nigerian TV adverts of the 70s, 80s and some from the 90s gives a glimpse into the marketing considerations of brands in those eras. – An unprecedented level of patriarchal patronage.

This may not be unconnected with the then positioning of women. Coupled with the expected gender roles, majority of Nigerian women at the time were less educated, poor and politically non-existent.

Now, the wheels are gradually turning for good. There are more educated Nigerian women. Majority of women entrepreneurs. Many more politically active women now trot our sphere, and the enlightenment quotient of the Nigerian woman is on a major rise, making it an error for any brand to try the marketing tactics of the past now and expect to win.

Why give consideration to female audience in marketing?

The Nigerian woman has perceptual and behavioural modes different from that of their male-counterpart, therefore marketing to her in the same mode as her male counterpart may not result in the same favourable outcome.

Secondly, Nigerian women are more advanced in knowledge, education and financial status. They possess a broader knowledge and view of the world now unlike it was in the past.

Therefore, any marketing effort that fails to take cognizance of these changes will fail to win them over.

How then can you market to the Nigerian female audience?

#1. Understand your women

We cannot say this enough. Learn about the exact demographics of your target female audience. Everything about them. Their age, life stage and all you require to totally understand them.

Understanding those helps you in designing strategies that would effectively market and convince them to make purchasing decisions favourable to you.

#2. Balance out equations

When you have a mixed target audience comprising of males and females, even things out by incorporating contents that communicates to both genders.

If it’s possible, use a mono marketing content that speaks to all target audience at once. If not, create marketing contents that specifically speaks to your varied audience, male and female.

#3. Don’t gender-generalize

Marketing to women does not mean you should lump all women together and shoot your contents at them. Hell no!

Just like in other audience types, women come in segments by status, interest, age, and other differences that separate each one of them from the other.

So, targeting them in a lump would be an error that will yield negative marketing results.

#4. Dig their likes, use them

Freebies, kids, cute men are just some strong magnets for the Nigerian female.  When appropriate, use these audience attractions in your contents while marketing to them.

One word of caution, use them in an intelligent manner.

#5. Freebies are bae

According to a study conducted at the King Saud University, Saudi Arabia, female consumers are more likely to respond to freebies regardless of their income levels. Same can be said of the Nigerian woman.

The average Nigerian female consumer, regardless of her economic status likes and looks out to maximize opportunities to purchase goods that comes with a promise of freebies.

In order to make your marketing attractive to a Nigerian female audience, dangle freebies around your offers when necessary.

#6. Beautiful colours are the new pink

It is a marketing error to presume that women love a constricted number of colours and go ahead to use them for ads and other marketing content.

Just like the men, women are attracted to a variety of colours and would react to marketing contents that speaks to their emotion no matter the colour.

Just make it beautiful and attractive.

#7. Tap into their emotions

Women are emotional beings, they’re prone to expressing their emotions and falling for emotions than the men.

All a savvy business person needs is a deliberate tap into this and win them over.

One of the best ways of doing this is by infusing storytelling and fun into your marketing content, then watch them get stuck to your brand as ants to sugar.

Mercy Johnson Okojie Becomes Spokesperson For Mr. Chef Salt

Nollywood star Mercy Johnson Okojie has just signed an endorsement deal with Mr Chef Iodized salt as she becomes it’s brand ambassador. The event took place hours ago in Lagos.

Mercy Johnson Okojie took to her Instagram page to make the announcement.

“I’ve been teasing you for a few days I know…Say hello to the new brand ambassador for Mr Chef iodised salt!

We will be cooking up a storm very soon and I’ll be sharing all the delicious and healthy details!

I’m very excited about this new relationship with Mr Chef iodised salt and I can’t wait to tell you how using iodised salt has literally changed my life!”

This endorsement is the actress’ first for 2018.

How to Leverage Trends for Brand Awareness on Social Media

Every business person wants their business to generate more income and grow beyond the teething stage.

They exploit every opportunity that lean towards this end and make the best of gains out of them.

Savvy business people do more. They go the extra mile to ensure things happen, including spending on marketing using social media. And adequately maintaining a successful social media account for a business comes with some handsome budgeting, but leveraging trends for your social media marketing efforts can get your business an organic viralty that can compete with its paid counterparts.

The good news is, the Nigerian society and its political arena presents on the steady, tons of trends that can be leveraged by businesses to drive massive social media awareness for their brands and save social media marketing costs.

An example is the story of the snake that swallowed 36 million naira which many businesses latched on to create conversations around their brands.

A good example leveraging a trend for social media content

Here’s how you too can do same.

#1. Understand your audience

We know that you already know your target audience, but when a trend surfaces and you wish to jump on it, there’s the need to remind yourself of those basics again.

Ask yourself, who’s my audience? Will this flow with them? How are they going to perceive this? Before you proceed.

#2. Be hyper sure it’s a trend

Trends are ongoing conversations and opinions about an issue of massive common interest. Not every noise is qualified to be a brand.

You need to be able to decipher which conversation deserves the trend crown before integrating them into your brand conversation.

The easiest way to do this is to pay attention to the trend section on Twitter, and check out for real time conversations on Twitter surrounding the identified trend.

#3. Play by audience location

Consider the location of your audience before jumping on trends.

The trend should match with your audience location. This is because trends in countries foreign to your audience will only generate snubs and no engagements. Engagement is needed to be able to drive awareness using trends.

#4. Twist narrative to suit your brand offer

When you notice a trend that suits your brand and fits in with your audience, the next thing to do is to create and weave a message that is in tandem with your brand’s offer around the trend before sharing them with your audience.

#5. Be creative, make it fun

One basic truth about marketing on social media is this, the audience wants to be either educated or entertained.

For this reason, any message with a touch of fun easily gels with online audience and sparks them into engaging with them.

So, make it fun.

Good intentions gone sour: A social media post weaved around a trend that triggered a customer’s ire.

#6. Scrutinize for offensiveness

Even when they have checked out on all the other criteria, social media content meant to leverage a trend for brand awareness still needs to be cross-checked for offensiveness.

Share the post with a friend or colleague who shares similarities with your target audience how they feel about the content before you post.

#7. Share with appropriate hashtags

This caps it all.

When you’re done with every other thing, share your post with industry hashtags that match with the topic of the content you wish to share. Then post.

Bonus

Of all the other social media platforms, trends go more viral on twitter. Consider using Twitter for posts weaved around trends.

Posting on the social media when your audience is offline may limit the performance of your post, so note when your audience is online and make your post to meet them at the point of their visit to your social media handle.

How to Use Emotional Intelligence in Customer Communications

Earlier this year, world’s second largest global clothing retailer, Hennes & Mauritz ran into troubling waters with its customers globally over an advert that it ran on its UK e-commerce site where it used five-year-old “Black boy” Liam Mango to model a hooded sweatshirt with the inscription, “Coolest monkey in the hood”.

Advert of controversy: The coolest monkey in the jungle advert.

The social media was awash with rage. Angry customers burgled the company’s South African store. Search engine results still return “Brand image killer” articles and comments about the company. Celebrities lashed out at the company, while the others with running contracts with H&M severed association with the brand among other occurrences.

Generally, H&M lost global goodwill over the avoidable racially insensitive advert. A classic case of an outright brand emotional intelligence aloofness.

What is emotional intelligence?

It is the ability to recognize one’s own emotions and those of others, discern between different feelings, label them appropriately and use emotional information to guide thinking and behavior.

Customers are humans driven by emotions and their purchase decisions are based on same. This makes emotional intelligence a critical aspect of customer communications.

How then can emotional intelligence be incorporated into your brand’s customer communications?

#1. Know your customers

To be able to effectively communicate with your customers without raising red flags, you should be able to thoroughly know your customers. Their age, location, annual income, parental status and every necessary information that fully helps you to get to know whom your customers are.

A thorough knowledge of your customers smoothens communication between both ends and makes it mutually benefiting.

#2. Respect and value your customers’ culture

Culture is a people’s way of living. If any company is desirous of remaining in business, then respect and value for the culture of its customers should be paramount in its communications strategy.

Learning about your customers’ culture helps you understand the norms and guides you in crafting communication strategies that effectively speaks to them without a trigger of bad blood.

If you don’t like your customers’ culture, respect it!

#3. Avoid keywords that evoke negative emotions

In your out-bound communication whether verbal or written, avoid keywords that are capable of triggering negative emotions among your customers.

Keywords about the race, religion, culture and history of your customers.

#4. Hire the right communications team

No business person is supposed to hate on its customers in any form. If dislike for your customers’ culture is consuming you, sooner or later it’ll manifest in your communications. And nothing ruins a business like bad communication.

To avoid the H&M kind of drama, hire a communications team with a culture of respect for diversity like Wildflower PR to handle your communications.

Wildflower PR manages some of Africa’s biggest brands. See some of them here.

Your turn

How do you feel about cultures that are completely different from yours? Have you ever had a case of a customer reacting badly during communication? How did you resolve the matter?

We would love to read your comments. Share them with us in the comments section.

 

 

5 Politicians Who Won Elections Using Digital Media Public Relations

Until a few years ago, the ascension of politicians into power relied heavily on TV, Radio and of course print. Then the worldwide web came and websites became a platform to know the candidates more. All this was until the unexpected ascent of social media.

A lot of this is attributed to the bold move by then candidate Barack Obama to announce his candidacy via social media, hitherto overlooked as a platform where young people gathered to discuss the trivialities of their lives.

What social media brings to the table is an opportunity for everyone to have a say in global conversation. It has done this by demystifying the role of the traditional media as the gateway for information. With social media, the user has control of the medium and can readily give and receive information. The social media user by contributing can decide what conversations are important enough and make them trend.

Today, we will review some politicians who we believe have used social media to build a relevant and responsive following to their own ends.

 

One of the Buhari – Osibanjo 2015 online campaign posters

Changing narratives: A picture to cleanse Mr. Buhari’s public image

 

 

 

 

 

 

 

 

#1. Muhammed Buhari – Rebranding change

The 2015 election campaigns marked a shift in the history of electioneering campaigns in Africa’s most populous nation Nigeria.

More historical was the win by Muhammed Buhari, a retired military general who had failed to in his bid to clinch the top seat in the land in 2003, 2007 and 2011.

A win that is attributable to the role of digital media PR which was coming to play for the first time in Nigeria’s political history.

For Mr. Buhari, whose first sojourn on the thrown was unpalatable to the people, digital media PR cleansed his battered public image and gave him a new garb of sainthood and messiahship that swayed voters into dropping their votes to his favour.

In the end Mr. Buhari beat the incumbent and unprecedentedly won the election to become Nigeria’s president.

 

“Make America great again.” Trump’s facebook page during the campaigns.

#2. Donald Trump – The unifier of the divisive

Trump is believed to be the first to successfully galvanize a strong force of Americans dissatisfied with America’s status quo a la’ Obama. With a simplistic messaging as easy and as powerful as social media chatter is, Trump turned ‘Make America great again’ into a movement. Stirring up his following with Twitter reports proven and unproven, Trump appeared to appeal to a demographic wallowing who felt they were losing a grip on power.

Leading to the 2017 US presidential elections nearly half of US citizens and people of other nations supported Hillary Clinton, Mr. Trump’s opponent.

But then, the digital media came to the rescue.

In the words of Brad Parscale Trump’s director of digital during the electioneering campaigns, “Facebook campaign enabled us to raise up to $280 million from grassroots supporters . But, in turn, a lot of money had been spent on advertising on the social media platform, allowing the Trump campaign to compete with Hillary Clinton’s Democratic campaign.

“When Donald Trump became the (Republican) candidate we didn’t have any money other than Mr. Trump’s money and I don’t think he wanted to write that check all himself… We needed to create a grassroots campaign and we needed to go out and find millions of people to be our supporters and Facebook allowed us to do that in alarming numbers, very fast,”

In the other news, ongoing investigations on the 2016 US presidential elections suggests  Russia meddled in US elections using the digital media to swing votes in favour of Mr. Trump who won the elections.

 

Obama’s facebook page during the campaigns

#3. Barack Obama- The gatherer

Many call him the pioneer of social media in politicking. If there were any elections where the digital media came to play in full force, then the American presidential elections of 2008 that saw Barack Obama become president was it.

The Dragonflyeffect.com described Obama’s 2008 campaign as, “The first political campaign in history to truly harness the power of social media to spread the word, garner support and get people engaged.”

How did he do it?

Mr. Obama hired industry experts like Facebook’s co-founder, Chris Hughes, Joe Rospars founder of Blue State Digital a digital strategy and technology firm and Kevin Malover, founder of Orbitz.

Together with their team these three built a strong online presence for Mr. Obama’s campaign activities.

2.5 million followers on Facebook, 112,000 on Twitter and 18 million YouTube channel views which was many times higher than that of his then competitor.

With his online activities Mr. Obama was able to raise $500million for his campaigns. He went ahead to win the 2008 elections and also got re-elected for a second term in 2012.

 

A Nana Akufo Addo 2016 online campaign poster

#4. Nana Akufo Addo – In the people’s voice

The now Ghanaian president is famous for being the first individual in Ghanaian political history to defeat an incumbent in a democratic presidential election.

Haven unsuccessfully ran for the Ghanaian presidency twice in 2008 and 2012, Mr. Addo engaged the services of Nigeria’s State craft, who had previously helped bring President Buhari into power.

As aptly covered by Christoper Opara, digital media PR played a major role in Ghana’s 2016 elections and Nana Addo was the biggest gainer winning 94.35% of total votes cast.

 

#5. Ben Murray Bruce – An activist at the table

Known in social media circles as the #Commonsense senator, Nigerian media mogul Ben Murray Bruce is another politician helped to a political throne by digital media PR.

Prior to Nigeria’s 2015 elections where he was elected a senator, Mr. Bruce massively deployed the social media for his campaigns.

Majorly sharing his common sense themed messages that attacked the ills inherent in Nigeria’s political system and society, and also shared his plans of how to tackle them.

With his style of digital PR, Mr. Bruce quickly won the goodwill of majority of Nigerians and the electorate in his home state Bayelsa which earned him a seat at the Nigerian senate.

 

 

 

 

5 Most Creative Valentine Season Campaigns of Recent Times

 

Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.

When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.

Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.

When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.

Well, we’re focusing on the dope side of the campaigns today.

Our article here chronicles five of the campaigns that brought the wow factor to the valentine’s season celebration in recent times.

 

#1. Cocacola’s couples’ happiness machine 2012

In a tweaked version of its first “Happiness strikes” campaign which was hosted in a New York University in 2010, Cocacola treated couples to a valentine’s day surprise by installing a remote-controlled vending machine specially made for couples in a busy New York shopping mall on the valentine’s day of 2015.

People had to do only one thing to have access to drinks from the vending machine.

And that was to prove that they were actually a couple, viola! they’ll be rewarded with cans of Cocacola drinks from the vending machine.

Awesome creativity, isn’t it?

 

 

#2. Flower Council of Holland’s #Cupidrone Love in the air 2015 

In 2015, Funnyhowflowersdothat.co.uk, an initiative of the Flower Council of Holland an organization in the Netherlands which promotes the use and selling of flowers.

In order to make people aware of the importance of flower to the celebration of valentine’s day, the organization organized the Love in the air campaign, in which #Cupidrone a real drone stealthily dropped red roses to couples.

When the drone spots his target, he drops them a red rose.

The campaign was set in Verona, the Italian city made famous by William Shakespeare’s Romeo and Juliet.

 

 

#3. Coca Cola’s #LoveIsInTheAir 2013

The Cocacola brand never ceases to amaze with awe inspiring creativity for its valentine’s season campaigns and this one was not different either.

Seeking ideas for its 2013 valentine’s day campaign, Cocacola threw open a contest challenging filmmakers around the world to come up with a creative advert to celebrate the day.

At last then 23-year-old Hugh Mitton’s idea was chosen.

The ad was simple but intriguing. Really intriguing.

The idea entailed dropping cans of Cocacola from a height to unsuspecting couples hanging out in a busy cityscape.

Aw! Such a lovely sight to behold.

See the video below.

#4. Swatch’s #ThisIsLove 2015

For its 2015 valentine’s day campaign, Swiss watch making giant Swatch wanted to generate a buzz and sales for its brands and that was how the #ThisIsLove campaign emerged.

For the campaign, Swatch positioned remote controlled display boards in select busy malls at Paris, Zurich, and Madrid.

To get to participate to win a 2,000 euros worth of travel voucher, fans had to find a key hidden in a heap of love themed pictures on the display board; by repeatedly moving their bodies in front of the board while the pictures are picked out to finally unravel the key.

When the key is unraveled, the fan gets an online access to pictures of themselves snapped by the display board when they log in to a portal.

They were expected to send the pictures to their val. When this is done, they get an access to enter for the promo proper.

Not a bad idea at all.

Check out the video below to see the campaign.

 

#5. Dominos Pizza on Tinder 2014

In 2014 Dominos Pizza decided to do something different from normal for the valentine’s season. Guess what they did? They registered on the dating site Tinder!

Registering a presence on Tinder, Dominos promoted its valentine’s day campaign offering Tinder users an opportunity to swipe right and win delicious meal deals.

This is how they did it.

First, they registered and next they kept swipping right and liked many individuals on the app. At last they got matched to hundreds of Tinder users whom they engaged in chats and made meal deals that finally got delivered to each of the individuals at their doorsteps.

What other thing could be more beautiful than that?

 

Now you have our five most creative valentine campaigns of recent times. Which other valentine season campaigns do you think is creative enough to grace this list?

Send us your comments.

7 Reasons to Use the Social Media as a Public Relations Tool For Your Brand

Before now, the traditional media via TV, newspapers, magazines and radio, played the role of public relations tools for brands. They were regarded the real deal till the appearance of the social media to the Nigerian business scene.

Now we are all hooked and it seems the craze for this communication medium will never cease.

Even though they are part of the new craze in town, majority of Nigerian brands still do not understand why (and how) the social media could be used as a PR tool for their brands.

We’ll show you why in this article.

#1. Everybody is on social

That sounds fallacious right? We agree too, but I am sure you’ll change your mind when you read the next lines.

According to United States Census Bureau, the human population in the world is over 7 billion.

Now let’s count.

Facebook has over 2 billion active users worldwide. Twitter has over 310 million users. Pinterest has over 360 million active users. Whatsapp has over 1 billion daily users.

Over 2 billion are active on Youtube. Over 5 million on Google plus and more.

Now you see why we said everybody is on social?

Everybody being on the social media means both your customers and prospective customers are there.

Time to shoot your shot somebody?

 

#2. No bottlenecks

Before the coming of the social media, you’ll need to go through middle men and bottlenecks which makes it hard to get your message to the right audience quickly.

Social media makes it easy to deliver your message to your target audience without having to go through any individual.

No bottlenecks.

 

 

#3. Gather real time data

Compared to the traditional public relations media, using the social media for PR grants you access to the real time data and behavior of your audience. You get to know what is working and what isn’t. You also get a chance to tweek your PR efforts and re-launch them for greater profitability.

 

#4. Targeting the right Audience

Doing PR on traditional media is like, a soldier at war shooting sporadically into the air without any major target. He will waste his bullets and also kill the innocent.

Even though doing your brand’s PR on traditional media sounds “sexy”, the attendant target audience mis-firings and the financial waste cannot be overlooked.

The traditional media is good, but for this reason, social media serves you better.

 

#5. Affordability

Doing adverts on traditional media requires that a brand sets aside a handsome amount of money unlike running same adverts on the social media.

Running ads on social media can cost as less as NGN300 depending on what you plan to achieve for your brand.

 

#6. Speed of light customer communication

Social media helps you interact with your target audience in the speed of light.

You get immediate feedback from your customers about your brand, and a seamless customer to brand communications.

 

#7. Fast reach

Whatever content is on the social media takes miliseconds to get to the target audience anywhere around the world.

This is not same with the traditional media which can get limited by location.

We believe you now know why you should take the social media seriously for your brand’s PR efforts.

Need help with running your social media and digital assets efficiently? You can talk to us.

5 TIPS TO THRIVE IN YOUR CAREER AS A PR PRACTITIONER

Very few people can explain what people in public relations really do. A lot of people might think that Public relations is just a cute name for people who organize fancy campaigns for brands. These “PR experts” most times have no idea what Public Relations actually is about.

To succeed in the PR space, you have to be willing to ‘put your all’ into it. You must have a ‘proper understanding of the brand(s) you are managing’ and should always ‘think’ before you talk.

Public Relations is a “strategic communication process” that builds ‘mutually beneficial relationships between organizations and their publics’

To survive in PR, please note that “PR is a Persuasion Business”. It involves convincing an audience; inside your building or town and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments.

Most people start out and eventually get sunk in the industry. But we have 5 unique tips to keep you thriving in the PR business;

  • RESEARCH: This is the most important part of PR. You must perform a brand survey and audience survey to gauge the awareness and perceptions of your client and public attitudes towards it. It’s extremely important to conduct a research before launching a PR program. This will determine the strategies and tactics that will be used to run the PR campaign.

 

  • UNDERSTAND THE AUDIENCE IS IN CHARGE OF CURRENT LANDSCAPE: Whatever campaign you want to push, understand that the target audience decides if the message is worth it or not. Understand who you are talking to, to enable the message to be sent out via the right medium.

If you understand this, you will always achieve PR Goals, therefore making clients happy.

  • THE FOUNDATION OF PR IS MULTITASKING: The beauty and challenge of public relations is found in its broad nature of expectancies. One minute you may be designing a runway show, the next you might be media pitching to local news stations. You should Have the determination and tenacity to complete any task promptly, effectively and with a smile.

PS: Learn the skill of doing more than one thing at the same time and doing it efficiently, this will keep you in the PR business for a very long time.

  • THINK OUTSIDE THE BOX: The only difference between you and the other PR guy is the idea you come up with for your clients. Do not limit your thoughts, always think out of the norm and think of breaking bounds. Try not to channel your thought towards some idea that has already been executed. Be unique and creative!

 

  • THINK ON YOUR FEET: Multitasking is a huge part of PR. You should always think on your feet. Think out of the box, save the word with your thoughts, BUT do it as fast as you can. Think on your feet. Come up with the smartest ideas without delays. Because Time is very important in PR and cannot be wasted.

 

To survive and thrive in public relations, it takes Effort, Persistence and a Huge Drive.

ASCEND’S OLU JACOBS, JOKE SILVA, OC UKEJE AND LALA AKINDOJU STAR IN ROMANTIC COMEDY ‘THE ROYAL HIBISCUS HOTEL’

The iconic Olu Jacobs and Joke Silva, our favourite leading man, OC Ukeje and the versatile Lala Akindoju co-star in soon to be released Romcom “The Royal Hibiscus Hotel”

Art imitates life as Olu Jacobs and Joke Silva play a couple; Richard and Augustina who enjoy a passionate love story  after 40 years of marriage.

OC Ukeje takes on the role of the dapper Felix who’s  in love with ‘Ope’ (Zainab Balogun) who is unable to reciprocate his love. Lala Akindoju is hilarious as Chika, a carefree receptionist whose career goals appear to be getting Deji (Kenneth Okojie) Ope’s boyfriend to fall in love with her.

The Royal Hibiscus hotel is the story of Segun and Rose Adeniyi, who run a hotel in a little town in Lagos, Nigeria. Their daughter, Ope, is living in London, working a dead-end job while trying to open her own restaurant. When Ope decides to return to Nigeria, she meets Deji, a charming young businessman with a secret that threatens her plans to restore the hotel’s fortunes.

The Royal Hibiscus Hotel is a production of Ebonylife Film. It was screened at the Toronto International Film Festival(TIFF)and will be in cinemas from February 9 2018.

TOPE OSHIN’S ‘NEW MONEY’ SET TO HIT CINEMAS SOON

 

After successfully directing the third and fourth season of  MTV Base’s  ‘Shuga’ and Ebony Life TV’s  first legal drama series ‘Castle and castle,’ Ascend’s Tope Oshin is ready to release her latest project; ‘New Money’

New Money is a comedy about a poor girl who unexpectedly stumbles into an inheritance that changes her life forever. The movie was written by Naz Onuzo and features Jemima Osunde, Kate Henshaw, Blossom Chukwujekwu, Osas Ighodaro and Falz amongst others.

Tope Oshin is known and celebrated for her exceptional body of work as a director, with ‘New Money’ she is expected to deliver one of Nollywood’s biggest movies of 2018.

New Money will be in cinemas on the 23rd of March 2018.