The Ben Enwonwu Foundation: Point of View

The Ben Enwonwu Foundation in collaboration with the Society of Nigerian Artists and supported by Alliance Française /Mike Adenuga Centre Lagos, will on November 22, 2019 present the third edition of its monthly series talks Point of View. It will hold at Alliance Française/Mike Adenuga Centre, Ikoyi, Lagos.

Drawing from other creative disciplines and experiences to take a broad helicopter view of the art scene in Nigeria and Africa, Point of View aims to encourage support and funding for the visual arts through public and private sector partnership while ensuring continuing artist’s professional development and empowerment.

Conceived as a collaborative platform, the third edition of Point of View titled Museums, Tourism and Urban Development will address key issues, trends and challenges in Nigeria’s cultural tourism sector.

Leading architects will share their insights on the most innovative construction and design trends, using completed, on-going and upcoming projects as examples. In addition, museum specialists will shed light on improving museum experiences, preservation and conservation activities, as well as the challenges they face while government authorities will highlight investment opportunities and speak on museum development and destination marketing.

Speakers are; Jumoke Adenowo, Principal, A.D. Consulting will present on Elements of an African Museum; Seun Oduwole, Principal Architect SI.SA, who will talk about the J.K. Randle Centre for Yoruba History & Culture, Pool & Arcade: A Case for Tourism and Destination Marketing; and Jess Castellote, Director, Yemisi Shyllon Museum at the Pan Atlantic University, who will speak on Yemisi Shyllon Museum: A Study in Innovation, Latest Construction and Design Trends.

The theme of the panel session is The Cultural Tourism Sector: Funding, Visitor Experiences & Technology. Panellists for the evening are; Aderenle Sonariwo, Consultant to the Ogun State Government on Arts, Culture and Tourism, and founder, Rele Gallery, Lagos; Tosin Oshinowo, Director, cmDesign Atelier (cmD+A) and Omotayo Adeboye, Curator, National Museum, Lagos. Jumoke Adenowo will moderate the session.

This event is supported by Business Day, Hundids Magazine, Connect Nigeria, WildFlower PR, Society of Nigerian Artists, The Sole Adventurer, Onobello and Omenka.

8 Ways To Handle A Social Media Crisis

As a business, brand or any organisation you will likely face a public relations crisis at some point, the way you respond to it can either build your image or damage it. It is important to properly handle such, should it occur, so as to maintain a proper relationship with your clients and business partners. Here are 8 ways to handle a crisis:

1. Take responsibility

2. Stay proactive, transparent and accountable

3. Have a strategy in place in case you face a social media backlash

4. Communicate as a brand not as an individual

5. Remember to humanise your messages

6. Include verifiable quotes in your press releases.

7. Apologise where wrong, and take corrective actions.

8. Keep monitoring the situation and communicate regularly. Anyone operating in the public relations sphere needs to be vigilant, proactive and have a strategy in place so as to quickly and effectively handle any PR crisis that might arise. At WildFlower PR we take issues and crisis management seriously; as we are proactive and have a strategy in place to see that our clients are never caught unawares.

DEVELOPING YOUR BRAND VOICE

Brand voice can be simply defined as the unique way a brand conveys its personality while communicating with its audience. What are you saying, and how are you saying it? This is reflected in the choice of words, attitude, and values a brand uses. Every time you interact on social media your brand voice is being portrayed. It pays to be consistent and deliberate when interacting with your audience.

Here are 4 major factors to consider to help you understand your brand personality and how to better communicate it;

• PERSONA – What kind of character do you want to portray? Will you be authoritative, friendly, or inspiring, etc. You have to decide which one suits your brand properly and stay true to it.

• TONE – What tone of voice will be used to pass this message? Will it be personal, direct or even scientific? What aligns with your brand identity? These are questions to deal with to help you understand how to choose what best suits you.

• LANGUAGE – What choice of words is best? Simple? Fun? Complex? What words would your target audience relate with best?


• PURPOSE: Why is this message being passed? To inform, educate or entertain? When these questions are settled, you would have a better understanding of your brand voice and how to use it effectively.

N.B: It is important to know that a brand can have more than one of each and does not have to limit itself to one expression.

ILLBLISS AND WIFE SHARE THEIR EMOTIONAL JOURNEY OF 7 YEARS OF CHILDLESSNESS ON MERCY’S MENU EPISODE 7

One of Nigeria’s finest rappers and musician, Illbliss and his wife, shared the story of their journey towards getting a child on Mercy Johnson Okojie’s kitchen talk show ‘Mercy’s Menu’.

According to Munachi, the wife of rapper Illbliss, “At a point, I had to ask him, are you sure you want this? I felt the pressure more during my pregnancy that during the moments I was without a child”.

Watch video here

The couple, who are currently married for 10 years, said that for 7 years, they were without a child and they advised couples that tests should not be only for the woman, but the man as well. “You must be there (be her support system), and then you have to approach God as one team, as one family”, Illbliss said.

Speaking on the challenges with In-laws, Munachi explained that she was lucky to have a good mother-in-law who was understanding and supported her during the years. She is now a proud mother of a beautiful baby girl.

Mercy’s Menu is a kitchen talk show by award-winning actress Mercy Johnson Okojie where she cooks and talks to different guests about life issues over a pot of food. Mercy’s Menu airs every Saturdays on Africa Magic Showcase by 5.30pm (WAT).

LOLO TALKS LOVE, MARRIAGE AND BEING A SINGLE MUM IN EPISODE 6 OF MERCY’S MENU

In the latest episode of Mercy Johnson Okojie’s kitchen show, Mercy’s Menu, Omotunde Adebowale David, popularly known by her on air personality name Lolo1 and her role in Jenifa’s Diaries as Adaku, shared her opinion on marriage, love and domestic violence.

She said this while making the “Black Soup”, a food popular to the Uromi people where Mercy Johnson Okojie’s husband hails from. The actress told the host that she “would not describe marriage as hard, I would rather describe it as challenging, because when you have challenges you can work on it and surmount it; you have your victories and failures”.

Watch episode here

https://www.youtube.com/watch?v=CNxi1B0HQME

The mum of four who is a divorcee explained that her life revolves around her children, she advised young girls going into the institution to “know yourself and shine your eyes. Marriage is like a school you never graduate from”, she explained. She also stated that being a single mum was challenging and spoke about domestic violence and other issues.

Mercy’s Menu is a kitchen talk show by award-winning actress Mercy Johnson Okojie where she cooks and talks to different guests about life issues over a pot of food. Mercy’s Menu airs every Saturdays on Africa Magic Showcase by 5.30pm.

KID INVENTORS TAKE CHARGE ON DAY 3 OF THE US CONSULATE DOCUMENTARY FILM FESTIVAL

Some of Nigeria’s future leaders and their mums were thrilled with the documentary films that were showcased on the third day of the US Consulate Inaugural Documentary Film Festival which took place on the 21st of August 2019 at the Silverbird Cinema, Victoria Island, Lagos.

The documentary films which included Cameron Yates’ ‘Chef Flynn’ and Laura Nix’s ‘Inventing Tomorrow’ set the tone for the conversations about kid innovation and how little children can become entrepreneurs and business owners from a tender change no matter their station in life.

The story of ‘Chef Flynn’ is of a 10 year old who transforms his living room into a supper club, using his classmates as cooks and serving from his neighbour’s backyards, he ends up challenging the hierarchy of the culinary world and changing the status quo.

The screening of ‘Chef Flynn’ was immediately followed by an interactive session led by the founder of Kidentrepreneur Centre, Omobowale Agboade, who got parents and children to talk about allowing children to choose career parts that they desire, which can in turn make them more successful.

The second screening which ran simultaneously with ‘Chef Flynn’ was the story of teenage innovators titled ‘Inventing Tomorrow’ who provided cutting-edge solutions to confront the world’s environmental threats. It was then followed by a panel session featuring Abisoye Ajayi-Akinfolarin, Olamide Ayeni-Babajide, Why’te Omo-Aibangbee, hosted by Ore Somolu Lesi.

Guests and children from various schools were welcomed by the director of the festival, Inya Lawal, who said she was happy that the process would enlighten and educate the children. Amongst the children who came for the event were kid entrepreneurs, including fashion designers, chefs, dancers, artists, scientists and more.

The film festival runs from the 19th to the 22nd of August at the Silverbird Cinemas in Victoria Island, Lagos. It is presented in partnership with Ascend studios and supported by MTV Base, WARIF, IMagneto Dance company and WildFlower PR.

WOMEN TAKE THE LEAD ON DAY 2 OF THE US CONSULATE DOCUMENTARY FILM FESTIVAL

It was a day of intense emotions, crying, laughing and sharing of different experiences as different groups of people especially women came out to share their stories on body shaming, mental illness, the need for inclusion of all people, and human trafficking on the second day of the US Consulate Documentary Film Festival which held on the 20th of August 2019 at the Silverbird Cinemas in Lagos.

The women who were the major players in the discussions for the day had a lot of emotionally filled messages and insightful discussions to relay to the audiences. The stories ranged from loving your body no matter the size and shape in Jenny Macquire’s documentary film, ‘Straight/Curve’, to human trafficking and child abuse in Mary Mazzio’s documentary film, ‘I am Jane Doe’.

The first screening of the day was Jenny Macquire’s documentary film, ‘Straight/Curve’, immediately followed by a panel session featuring Dija, Kemi Lala Akindoju, Jane Michael Ekanem, Alice Kingsley, Matthew Gordon, hosted by Latasha Ngwube. The all women and one man panel discussed issues of mental health and how the stereotypes about body sizes affected each individual especially women. An awareness was created about the need for designers and Africans to love all shapes no matter what size and to create the appropriate clothing for all sizes so that whether you’re big or skinny, you can fit in to the fashionable world without fear or shame.

The second screening of the day was Mary Mazzio’s documentary film, ‘I am Jane Doe’, immediately followed by a panel session featuring Mary Mazzio, who joined in via Skype, Comfort Sanni, Tobore Ovuorie, Chioma Afe, Mary Joseph hosted by Kemi DaSilva-Ibru. The panel was very emotional as the women discussed issues of human trafficking, rape, murder and child abuse especially as it affects women in the society. Two women shared their stories of their experience in the hands of traffickers and how the trauma had affected them such that it had a lasting effect. The message passed was that the traffickers may come in disguise and promise all sorts of bogus claims to get people to leave the comfort of their homes to travel for a better life; however what is out there may be worse and can lead to severe suffering or even death. It was decided that there is a need to continue the conversation and the Nigerian government was called upon to intervene and help aid in preventing the prevalence.

The film festival runs from the 19th to the 22nd of August at the SIlverbird Cinemas in Victoria Island, Lagos. It is presented in partnership with Ascend studios and supported by MTV Base, WARIF, IMagneto Dance company and WildFlower PR.

US CONSULATE KICKS OFF INAUGURAL DOCUMENTARY FILM FESTIVAL IN LAGOS

The US Consulate in Nigeria launched its inaugural 4-day Documentary Film Festival from the 19th to the 22nd of August 2019 in Lagos. The festival brings award-winning contemporary American documentaries, independent narrative films, and storytelling know-how to its audiences in order to highlight the value of film in fostering understanding and cooperation.

Declaring the event open, the US Consulate Public Affairs Officer Russell Brooks stated, “Film offers a powerful tool for people to people engagement. We hope that these films help us to recognize that what we share in common is so much stronger than that which attempts to divide us.”

The first screening of the festival was Robin Hauser’s documentary film, ‘Bias’, immediately followed by a panel session featuring Debola Williams and Dr Maymunah Kadiri-Yusuf hosted by ‘Oma Areh.


Dr Maymunah Kadiri-Yusuf , Debola Williams and ‘Oma Areh

Speaking on the event, the festival director, Inya Lawal, said, “We are excited to bring this to Lagos. “These stories all have elements of social familiarity across different cultures from the USA to Nigeria.  The audience should expect to laugh, cry, be moved and get motivated from the exceptional stories these films will tell” she added.

The inaugural launch had in attendance, media partners as well as prominent guests including Debola Williams, Group CEO Red Africa; Dr Kemi Dasilva-Ibru, Women at Risk International Foundation (WARIF), Dr Maymunah Kadiri-Yusuf, founder of Pinnacle Medical Services Limited; Mahmood Ali-Balogun, Nigerian Film Maker and Managing Director of Brickwall Communications Limited; Chef Fregz, Nike Majekodunmi and a host of others.

The film festival runs from the 19th to the 22nd of August at the SIlverbird Cinemas in Victoria Island, Lagos. It is presented in partnership with Ascend studios and supported by MTV Base, WARIF, IMagneto Dance company and WildFlower PR.

WOULD YOU STAY IF YOUR HUSBAND CHEATS? OMAWUMI DISCUSSES MARRIAGE, IN-LAWS AND HER OUTSTANDING CAREER IN EPISODE 4 OF MERCY’S MENU

Award winning singer, Omawumi, revealed that she was not going to leave her home if her husband cheats on her, in the recent episode of Mercy Johnson Okojie’s kitchen talk show, Mercy’s Menu.

The musician made this known while cooking a delicious meal of “Ukodo” and discussing with Mercy Johnson Okojie about marriage and the issues concerning the institution. “I can’t leave because of one error”, she exclaimed.

When asked if she would prefer if her in-laws tell her about her cheating spouse or educate her partner, she explained emphatically, “They have to educate him about cheating, because if they tell me, I will kill him”

Watch Episode here

Omawumi who has been married for 5 years revealed to Mercy Johnson Okojie that she had issues with communicating in the past and she has since then learnt how to overcome it. The star further stated about cheating “You will not want me to cheat on you, so why would you cheat on me? Because if you cheat on me again, you can be sure that I will cheat on you”.

Omawumi recently launched a PR firm, Hermanes Media, with partner Waje, following their foray into movie production. The singer spoke about her career and business on this episode of Mercy’s Menu.

Mercy’s Menu is a kitchen talk show by award-winning actress Mercy Johnson Okojie where she cooks and talks to different guests about life issues over a pot of food. Mercy’s Menu airs every Saturdays on Africa Magic Showcase by 5.30pm.

“Because I am female, I am seen as a Weaker Person”, Maraji talks feminism, Instagram and food on Episode 3 of Mercy’s Menu

Instagram Influencer and Comedian, Gloria Oloruntobi, popularly known as Maraji, in episode 3 of Mercy Johnson Okojie’s Kitchen talk show, Mercy’s Menu, talked about her career as an influencer, her opinion on feminism amidst cooking with the Nollywood actress.  

The 23 year old influencer emphasized the need to be seen as an “Influencer” first before being tagged as a “female”. She explains, “A lot of people feel like feminist are fighters but I feel that feminism is all about fighting for equality… just because I am female, I am seen as a weaker person, I am not! I am actually equally as strong as a man. I am an influencer before you see me as a ‘female’”.

Watch episode hereh   

Mercy’s Menu Season 1 Episode 3

While speaking on her job as an Instagram influencer, Maraji revealed that “I always used to think that I will have a lot of trouble picking a talent that I will settle on, but I realized that I could do that. With technology and social media, I can create different personalities and creativities, just put them into different people.”

Maraji thrilled fans with her jovial personality while cooking ‘Rivers Native soup’ with Mercy Johnson Okojie. There were so many educative and funny moments where the two stars showed their fans how interesting their personalities are; from Mercy Johnson Okojie teaching Maraji how to add fish in the pot in a romantic manner, to Mercy showing Maraji how to suck out a periwinkle, the episode was indeed an exciting one.

“DON’T SETTLE FOR LESS” – CHIGUL DISCUSSES COPING WITH CHRONIC PAIN IN MERCY JOHNSON’S DEBUT EPISODE OF MERCY’S MENU

Popular comedienne and actor, Chioma Omeruah also known as Chigul has revealed that she has been living with a chronic pain condition for while during the course of her work. She made this known in the first episode of Mercy Johnson Okojie’s kitchen talk show ‘Mercy’s Menu’ while preparing a sumptuous meal of ‘Banga Jollof rice’ with the movie star.

The funny woman spoke about her daily struggle with chronic pain, explaining that she has been taking medication to help cope with it. She encouraged people who are also going through the struggle,  “Don’t just look at the glory, also look at the story, maybe you might want to stay in your lane … don’t be afraid to allow yourself to dream, don’t settle for less, let the reality live in your head and let your life catch up to it.”

It was also a hilarious episode with Mercy Johnson and her guest sampling the different names for food items and ingredients.

Watch the full Episode here

Mercy Johnson Okojie launched the first season of her kitchen talk show “Mercy’s Menu” where she invites different celebrities as well as her fans to her kitchen to discuss issues that affect each individual. The show which launched on July 20, 2019 airs every Saturday at 5.30pm on Africa Magic Showcase.

Understanding the Social Media Sales Funnel.

For every business operating in sales online or even possessing an online presence, there are various stages customers go through when interacting with your brand, its product or services. This includes stages such as when they discover your brand to the stage where a purchase is made. A sales funnel basically helps you understand the different points of a customer’s journey while interacting with your brand.

A social media sales funnel can be broken down into 5 stages and they are the awareness, interest, engagement, conversion and loyalty stage. We have simplified the 5 stages with a short explanation to help you understand them.

• Awareness: This is the initial stage where someone comes across or discovers your brand. One of the ways this also happens is when a follower shares or retweets your post.

• Interest: Here the person has more curiosity about your brand and researches more, this could include checking out other posts you’ve put up or even your website.

• Engagement: At this stage, the person has begun to engage with posts or the channel itself via likes, comments, DM, etc.

• Conversion: The person decides here that your products or services are worth paying for. This could also include regular revisits to your page.

• Loyalty: This stage involves continuous engagement with your brand, even after following your brand and/or a purchase has been made. Here some take it up a notch by helping promote your brand or defending it as the occasion demands.

Understanding each stage can help you relate better with your customers according to the stage they currently reside. At WildFlowerPR we carefully consider all stages when managing your social media and What stage excites you the most?

At WildFlower PR, we carefully consider all stages when we manage your social media channels and ensure you are able to get the best from your PR goals and objectives. We employ an extensive measurement and analytic package to track performances in order to get you noticeable results. Contact us today for your social media needs.

3 Lies PR Firms Tell and How To Avoid Falling For Them.

You have finally realized that you need a PR firm to achieve the reach and awareness you envision for your products and services, so, how do you avoid falling prey to the wrong PR firm? Let’s run you through 3 forms of lies you are likely to run into and how to avoid falling for them.

But first, to be clear, a lot of PR firms and practitioners are not liars but some sometimes get caught up in the excitement of getting, impressing and keeping clients and as such make exaggerated statements.

Lie # 1. “Your product is the best.” 

Can this assertion be verified? In the bid to work with you, hyping your product might be a tactic used; however, it is important that you do not get carried away by this. Focus on how the PR firm can best promote your product, increase your brand’s awareness and help increase sales, and not on the hype of how it is the next best thing since sliced bread.

Lie # 2. “Everybody would love to hear about it.” 
A PR firm may initially tell you that they can promote even the dot and tittle in the letters of your company’s name and get maximum reach. But, you wait forever and this never materialises.

The truth is, while there is a target audience for each product, they are never called “everybody.” Focus on a PR firm that gives you something specific and measurable as this shows they are more likely to be honest and aware of what they are doing.  You also need a PR firm who can properly translate your message, product or services to reach your intended users and those best suited for what you are offering.

Lie # 3. “You need to be everywhere, every time.” 
When most companies hear this, they immediately start to flood media outlets and social media with news, press releases and other information that they think people care about but actually don’t. You need a PR firm that will help you develop a comprehensive content management plan that will serve your uniqueness, and company goals. You should not also simply promote your company’s presence because that’s what the competition is doing, you need to focus on what works and is best suited for you and your target audience.

At WildFlowerPR, we make sure you get the most from your PR initiatives and goals. We set measurable objectives, provide innovative and effective branding, and consistently dialog with our clients to provide them the best service. Contact us today for your PR needs.

UNDERSTANDING ONLINE INTERACTION METRICS.

Social media has become a vital aspect of campaigns and it is important to understand the metrics used so you can properly measure and plan whatever campaign you are running online. When properly understood these metrics can then be monitored and implemented appropriately.

The 4 key metrics used to measure online interactions are explained below to aid understanding:

1. Reach: This basically measures the spread of a social media conversation, how far the campaign managed to penetrate overall and also in terms of a particular audience. Reach can be likened to the denominator of online interaction, alone it might not tell you much but it comes in handy when combined with other online interaction metric.

2. Engagement: This measure the number of people who engaged with an item (via shares, likes and comments etc.). Engagements does not necessarily translate into a sale, it is however a vital tool in online interaction metrics as it shows the people who performed an action on your post and what action they took on it.

3. Impressions: This measures the number of people who may have viewed an item. It could also refer to the point an ad is viewed once by a visitor or displayed on a web page. Impressions are sometimes called ad view. The number of impressions of an ad gets determined by the number of times the particular page is located and loaded.

4. Mentions: Although similar to engagements, this specifically measures how many online publication, blogs or items refer to your brand name.

With a proper knowledge of online interaction metrics you can effectively know what measurement works for you and plan accordingly.

The ABC’s of Email Marketing.

Image result for email marketing

Email marketing comes in handy when you want to reach a large number of people, prospects, get new clients and maintain existing ones. It is estimated that about 91% of consumers check their emails daily.

Return on Investment (ROI) on email marketing can reach 3800%, and emails have 3 times an average order value (AOV) compared with social media. With this figures it pays to maximize your email marketing strategy to what works best for you.

Here are some guidelines you can follow to increase the chances of your marketing effectiveness:

Use a compelling headline – Your headline/subject line is the first thing your target audience gets to see and it should speak to the reader letting them know what your email will do for them. • Grow your mailing list – One of the easiest ways to do this is by offering people something free (a.k.a, Lead magnet, like an e-book, discount, free trial or webinar in exchange for an email address. An added benefit is that this act of generosity also tends to build loyal customers

Avoid getting labeled as spam – Follow laid down regulations concerning emails such as only sending to people who have subscribed to your email and also give them the option to unsubscribe.

Also, use merge tags to personalised the “To:” field so each recipient gets a personalized email. Also, avoid unnecessary use of exclamation marks and sales word as these actions could lead to some spam filter being triggered by such.

Know your target audience – Getting the most out of your emails requires knowing who needs and wants what you have to offer so you can concentrate on them and increase effectiveness. Also, make use of the insights (usually accessible from the reports section in the email marketing application) to know how effective your marketing strategy is and how you can adjust as needed.

Finally, make sure your emails are optimised for mobile as well, over 50% of consumer check their emails on their phones.