HOW TO MAXIMISE YOUR PRESS RELEASES.

A press release is an official statement given to the media to give information about an organisation’s official view or stand on a topic. Press releases have various uses, which range from correcting public information to getting people buzzed about a brand’s new direction and products etc. Press releases are important for any organisation serious about its public perception especially in the social media age where information spreads quickly and public opinion swings like a clock’s pendulum, an apt example would be GTB which recently released an official statement to clarify that they were not asked by the Supreme Court to pay an Automobile company any amount so as to correct an ongoing public rumour about the takeover of the bank.

In the past, brands have relied on print house and traditional media houses to pass across official information to the public, however, in the wake of social media the world has evolved to also using social media influencers and popular social media channels to also push press releases.

Here are tips for maximizing your press releases:

  • Use a catchy topic and introduction.

Your topic and lead paragraph should be interesting enough for the audience to want to read your statement and should also provide a “hook” for the journalist and contain information about the “who”, “what”, “when”, “where”, “why” and “how”.

  • Don’t bore your audience.

Studies show that people prefer to get information as concisely and accurately as possible, so keep your information short, simple and straight to the point. You could refer to this tip as the triple S.

  • Include a quote from the organization.

Make use of at least a quote from a top executive as this lends credibility and legitimacy to your release and this convinces the public of the legitimacy of the official document.

  • Make use of Social Media Influencers.

Influencers have a loyal following and this would help you reach their audience without much convincing needed. It is however vital to make sure the influencer’s brand story aligns perfectly with yours.

  • Honesty still sells.

There’s no substitute for truth. The audience has to trust that whatever comes from you can be depended on as accurate and factual, always.

Overall, keep evolving with the times and ensure that you stay relevant and in touch with innovative ways to reach your target audience.

7 Effective Strategies for Marketing to a Nigerian Female Audience

 “Pleasing a woman should be as easy as making her your top priority.” ~ Anonymous

There’s nowhere this quote should come alive than in marketing to women. In this case women in Nigeria.

A look at majority of Nigerian TV adverts of the 70s, 80s and some from the 90s gives a glimpse into the marketing considerations of brands in those eras. – An unprecedented level of patriarchal patronage.

This may not be unconnected with the then positioning of women. Coupled with the expected gender roles, majority of Nigerian women at the time were less educated, poor and politically non-existent.

Now, the wheels are gradually turning for good. There are more educated Nigerian women. Majority of women entrepreneurs. Many more politically active women now trot our sphere, and the enlightenment quotient of the Nigerian woman is on a major rise, making it an error for any brand to try the marketing tactics of the past now and expect to win.

Why give consideration to female audience in marketing?

The Nigerian woman has perceptual and behavioural modes different from that of their male-counterpart, therefore marketing to her in the same mode as her male counterpart may not result in the same favourable outcome.

Secondly, Nigerian women are more advanced in knowledge, education and financial status. They possess a broader knowledge and view of the world now unlike it was in the past.

Therefore, any marketing effort that fails to take cognizance of these changes will fail to win them over.

How then can you market to the Nigerian female audience?

#1. Understand your women

We cannot say this enough. Learn about the exact demographics of your target female audience. Everything about them. Their age, life stage and all you require to totally understand them.

Understanding those helps you in designing strategies that would effectively market and convince them to make purchasing decisions favourable to you.

#2. Balance out equations

When you have a mixed target audience comprising of males and females, even things out by incorporating contents that communicates to both genders.

If it’s possible, use a mono marketing content that speaks to all target audience at once. If not, create marketing contents that specifically speaks to your varied audience, male and female.

#3. Don’t gender-generalize

Marketing to women does not mean you should lump all women together and shoot your contents at them. Hell no!

Just like in other audience types, women come in segments by status, interest, age, and other differences that separate each one of them from the other.

So, targeting them in a lump would be an error that will yield negative marketing results.

#4. Dig their likes, use them

Freebies, kids, cute men are just some strong magnets for the Nigerian female.  When appropriate, use these audience attractions in your contents while marketing to them.

One word of caution, use them in an intelligent manner.

#5. Freebies are bae

According to a study conducted at the King Saud University, Saudi Arabia, female consumers are more likely to respond to freebies regardless of their income levels. Same can be said of the Nigerian woman.

The average Nigerian female consumer, regardless of her economic status likes and looks out to maximize opportunities to purchase goods that comes with a promise of freebies.

In order to make your marketing attractive to a Nigerian female audience, dangle freebies around your offers when necessary.

#6. Beautiful colours are the new pink

It is a marketing error to presume that women love a constricted number of colours and go ahead to use them for ads and other marketing content.

Just like the men, women are attracted to a variety of colours and would react to marketing contents that speaks to their emotion no matter the colour.

Just make it beautiful and attractive.

#7. Tap into their emotions

Women are emotional beings, they’re prone to expressing their emotions and falling for emotions than the men.

All a savvy business person needs is a deliberate tap into this and win them over.

One of the best ways of doing this is by infusing storytelling and fun into your marketing content, then watch them get stuck to your brand as ants to sugar.

5 TIPS TO THRIVE IN YOUR CAREER AS A PR PRACTITIONER

Very few people can explain what people in public relations really do. A lot of people might think that Public relations is just a cute name for people who organize fancy campaigns for brands. These “PR experts” most times have no idea what Public Relations actually is about.

To succeed in the PR space, you have to be willing to ‘put your all’ into it. You must have a ‘proper understanding of the brand(s) you are managing’ and should always ‘think’ before you talk.

Public Relations is a “strategic communication process” that builds ‘mutually beneficial relationships between organizations and their publics’

To survive in PR, please note that “PR is a Persuasion Business”. It involves convincing an audience; inside your building or town and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments.

Most people start out and eventually get sunk in the industry. But we have 5 unique tips to keep you thriving in the PR business;

  • RESEARCH: This is the most important part of PR. You must perform a brand survey and audience survey to gauge the awareness and perceptions of your client and public attitudes towards it. It’s extremely important to conduct a research before launching a PR program. This will determine the strategies and tactics that will be used to run the PR campaign.

 

  • UNDERSTAND THE AUDIENCE IS IN CHARGE OF CURRENT LANDSCAPE: Whatever campaign you want to push, understand that the target audience decides if the message is worth it or not. Understand who you are talking to, to enable the message to be sent out via the right medium.

If you understand this, you will always achieve PR Goals, therefore making clients happy.

  • THE FOUNDATION OF PR IS MULTITASKING: The beauty and challenge of public relations is found in its broad nature of expectancies. One minute you may be designing a runway show, the next you might be media pitching to local news stations. You should Have the determination and tenacity to complete any task promptly, effectively and with a smile.

PS: Learn the skill of doing more than one thing at the same time and doing it efficiently, this will keep you in the PR business for a very long time.

  • THINK OUTSIDE THE BOX: The only difference between you and the other PR guy is the idea you come up with for your clients. Do not limit your thoughts, always think out of the norm and think of breaking bounds. Try not to channel your thought towards some idea that has already been executed. Be unique and creative!

 

  • THINK ON YOUR FEET: Multitasking is a huge part of PR. You should always think on your feet. Think out of the box, save the word with your thoughts, BUT do it as fast as you can. Think on your feet. Come up with the smartest ideas without delays. Because Time is very important in PR and cannot be wasted.

 

To survive and thrive in public relations, it takes Effort, Persistence and a Huge Drive.

ASCEND’S OLU JACOBS, JOKE SILVA, OC UKEJE AND LALA AKINDOJU STAR IN ROMANTIC COMEDY ‘THE ROYAL HIBISCUS HOTEL’

The iconic Olu Jacobs and Joke Silva, our favourite leading man, OC Ukeje and the versatile Lala Akindoju co-star in soon to be released Romcom “The Royal Hibiscus Hotel”

Art imitates life as Olu Jacobs and Joke Silva play a couple; Richard and Augustina who enjoy a passionate love story  after 40 years of marriage.

OC Ukeje takes on the role of the dapper Felix who’s  in love with ‘Ope’ (Zainab Balogun) who is unable to reciprocate his love. Lala Akindoju is hilarious as Chika, a carefree receptionist whose career goals appear to be getting Deji (Kenneth Okojie) Ope’s boyfriend to fall in love with her.

The Royal Hibiscus hotel is the story of Segun and Rose Adeniyi, who run a hotel in a little town in Lagos, Nigeria. Their daughter, Ope, is living in London, working a dead-end job while trying to open her own restaurant. When Ope decides to return to Nigeria, she meets Deji, a charming young businessman with a secret that threatens her plans to restore the hotel’s fortunes.

The Royal Hibiscus Hotel is a production of Ebonylife Film. It was screened at the Toronto International Film Festival(TIFF)and will be in cinemas from February 9 2018.

The Year in Review…

The year 2017 has been fun, interesting and challenging. At WildFlower PR, we pushed ourselves even harder and achieved greater results.

Here’s a brief review of what we, as well as our clients were up to in 2017.

GLOBACOM LIMITED

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On Thursday January 5, 2017, the GLO CAF Awards was held at the International conference center in Abuja.The event was hosted by Richard Mofe-Damijo and Mimi Fawaz.

This year, Glo organized the biggest music/comedy tour in Nigeria. The tour commenced on April 15th, 2017 and ended on October 15th, 2017. It covered over 27 cities and was hosted by Mercy Johnson-Okojie, Juliet Ibrahim, Uche Jombo and Ebube nwagbo.

The grandmasters of data had numerous user friendly plans this year; the #GloEverydayBonanza, #GloUnfairAdvantage #GloFreeDataDay and #GloJumboSim.
They also did a lot of customer appreciations through their #GloEverydayBonanza!

PROFESSOR JOHNBULL

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The popular TV comedy series, Professor Johnbull, sponsored by Globacom is on its 5th season. The season started with two actors making their debut on the show; Angela Okorie and Osita Iheme, popularly known as Pawpaw. While Pawpaw comes in for Churchill (Jnr. Pope Odonwodo), the scholar’s son, who has traveled to the United States of America for further studies, Okorie replaces Mercy Johnson-Okojie, who played the role of Caroline, the professor’s housemaid.

The show runs on   NTA Network (NTA International on DSTV Channel 251 and NTA on StarTimes) by 8.30pm on Tuesdays.
You can binge watch the show on Glo Cafe App or stream on YouTube.

Click on to stream https://www.youtube.com/watch?v=AqqmfqCNJ6c

POTATO POTAHTO

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After several international screenings which won the movie several awards, it was released in Nigerian and South African cinemas on 24th November, 2017 and Ghanaian cinemas on 30th November. One month after and the movie is still being shown in cinemas. It’s safe to say it Potato Potahto is a people favorite.

MERCY JOHNSON-OKOJIE

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Mama Purtiy, the Nollywood star was appointed a Senior Special Assistant(SSA) to the Kwara State Governor on entertainment, arts and culture in March this year.

She organized a talent hunt to give back to the youth of her state and also began shooting of the Kogi indigenous movie ‘INIKPI’.

LINDA OSIFO

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Nollywood Starlet was always in the news for good cause ofcourse! She was a guest on several TV shows, granted print interviews and even had her own cover!

She starred in EbonyLife’s Fifty the series, Jemeji and was very busy on the set of several movies which will be unveiled soon.

Linda has been a co-host of the Give’N’Take National Jackpot Gameshow with Segun Arinze.

 

BOOMSKY SMOOTHIES

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Don’t forget to add Boomsky Smoothies to your festivities this holiday season. It’s our favorite thing to drink and you will love it too.
Boomsky Smoothies was at the international Drinks Festival which held from 1st to 3rd December. it also catered to many events this year and was the smoothie Adesua Etomi(Wellington) chose for her hen party.

You can buy from any of The Place outlets, Shoprite stores, BukaHut, 9 to7 Supermarket. You can also call this number to place an order: 08055555693

SIX TIPS ON HOW TO DEVELOP A KICKASS PR STRATEGY

 

A PR strategy enables you to consider every aspect of communicating a message in the best possible way. It helps you to make strategic decisions about the best ways to communicate, as well as increase your profile and build brand awareness. It will also help you to maximise the success of your PR efforts and help to grow your business.

Here are six tips to help you develop a strong PR strategy.

Know your end game
It is important to outline the goals and objectives for what you want to achieve, when creating a PR strategy.

For instance, you may want to launch a new product line in your business and create awareness for it in the market, or you may want to position your product/ service as the leader in its category. Make sure your goals are SMART i.e, specific, measurable, achievable, realistic and timely.

Define your target audience
Your target audience consists of the individuals, groups and communities that have influence and decision making power over your products or services. They are the ones you are trying to draw and sell to; the people you want to communicate with.

To understand who your target audience is start by asking: Who would be interested in hearing about my business, who are key decision makers, and who will take action to purchase my products/service.

Once you’ve identified your target audience, research their behaviours, such as what they read, what they watch, where they visit and how they consume media. By defining your target audience you can tailor your communication to suit their behaviours, and therefore increase the effectiveness of your PR strategy.

Set your key messages
Key messages are the core messages you want your target audience to hear and remember about your business. They are an important part of a PR strategy because they can shape your content and communicate a unified message.

You can include key messages in your written and spoken communication to convey a specific message about your business to your target audience.

For example, a key message for a business may be: WildFlower is a leader in the communications industry, by always staying on top of industry trends to create cutting edge campaigns.

What are your tactics?
Tactics are the activities that will help you to achieve your PR objectives. If we use the example of raising awareness for a new product, one tactic may be getting celebrities to endorse the product.

Other tactical options include email newsletters, influencer marketing, social media campaigns, blogs, public speaking etc.

Make a list of the types of publications your target audience reads, the events they attend and how they spend their time online. This may help to guide what type of tactics will work for you.

Set a deadline
Always put time frames around each tactic to ensure they are completed in a timely manner. For example, you could create an action plan which details the PR activities for a particular month. Outline things like: who will complete them, when you will start the activities and the deadline for completion.

A PR strategy with detailed time frames can help you to organise your workload, act as a reminder and ensure accountability.

Measure..Measure..Measure
It is important to measure the success of your PR strategy. By monitoring your success you can determine whether your PR activities are working and discover the areas you need to improve on. It’s also a good idea to regularly review your PR strategy to ensure it’s working effectively.

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YOUR WEBSITE AND YOUR BRAND: Five Helpful Tips On How To Harmonize Both

In today’s world, every business owner knows that having a business website and social media accounts is vital for reaching customers. Most startups successfully create an online brand for themselves, but maintaining that brand presence takes a considerable amount of time and energy. Consumers are likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search. So, when you start thinking you should let your online brand just drag along, wake up and smell the coffee.

A corporate website is the sum total of a business’ branding platform, an accumulation of all the aspects that have come together in various ways previously in an easy to access format. The goal of a website is to characterize a company, sell its products, attract more visitors, generate more business leads, promote more sales of company’s products and services, and ultimately help gain more return on investment. To achieve these, a company should have a consistent brand message that cuts through the clutter and builds loyalty and trust with the customer.

A good website should easily portray the company’s values and culture. Visitors who are satisfied will reach out to other potential customers, which will increase your business prospects.

Here are 5 questions that could help you know if you are doing right by your website…

  1. Does the experience of your site feel authentic?

Your site should not look like the clone of another. It should convey your brand personality — through imagery, motion, color, typography, layout, voice, and tone. If you’re all about information and statistics, make your site crisp and efficient. If you offer  creative services, show them off on your site. High end brand? Communicate that through elegant design.

The headlines and visuals on every key landing page should communicate your competitive strength. If they don’t, rethink them.

  1. Does your website contain a clear call to action?

Anticipate the way users want to interact with your site then build the site in a way that lets them do that, because most web users are task oriented and goal driven. A visit to your website should leave them saying (with satisfaction), “I found what I needed.”

View more work. Search our listings, Sign up for our e-newsletter, Speak with a representative, Add to cart etc, are some calls to action you can use to make your website easily navigated.

  1. Is what you do clear and interesting to your users?

The importance of first impressions cannot be overstated. You aren’t a monopoly; consumers are constantly comparing you with competition. Visitors should grasp, within seconds, who you are and what you do.

Use  simple and clear descriptions of the company’s mission and vision statements.

  1. Does your site strengthen the experience you’ve created on other channels?

The goal is to create a seamless experience — online and offline. If consumers are already familiar with you from, say, an ongoing business relationship, a retail presence, or media coverage, your business’ website needs to deepen their understanding of your value. It should move them along the continuum of Awareness- Deliberation – Preference -Purchase.

Your online and offline experiences should work in sync, reinforcing one another.

  1. Does your site feel current?

If the answer is no, then you need to do better. An outdated website equals an outdated business. It is important to know that an out-of-date website leaves a negative impression, on a grand scale. Therefore, do not  create a website you can’t manage; consciously commit to monthly, weekly, sometimes even daily updates.

11 Surefire Ways to Schedule Interviews

Scheduling media slots for your client can be an arduous task. this is because there are lot of other people vying to get that same interview for their own clients. You may be unfortunate to call when an editor is having a bad day which may drown your hopes of getting it for your client. But here are 11 surefire tips that will make sure you carry on a conversation from the beginning till you schedule even the highly contested interviews.

  1. Do Research:

The kind of research needed here is not deep and could be done within minutes. You need to be sure of the kind of media outlet it is. Study their patterns and the kinds of guests the handle on their shows.

Will my client be of interest to them?

What kinds of questions are they likely to ask and how will I craft them without hurting any party?

Will this interview achieve the bottom line for my client?

Is the timing perfect?

Will it give my client the required exposure needed?

  1. Focus on Priorities:

While scheduling interviews, make sure you focus on the main reason you’re calling or sending out an email. The name of your client, a brief description of who he/she is, reasons he/she should be featured in their media outlet.

  1. Sound Convincing and confident:

Part of what makes you sound convincing is preparation. You have to be prepared to make the call and know exactly what you wish to ask for.  So you do not falter while making the call. Being well equipped with all the information needed makes you sound confident and make demands.

  1. Find Shortcuts:

You might hear the word “shortcut” and assume that means shoddy work. But, that’s not what this strategy is about at all. Successful people are always concerned with producing top-notch results—however; they also find little ways to save time in the process. You need to do other things aside scheduling that interview. So find a way to get off the phone as quickly as possible and send a lengthy mail instead.

  1. Be Specific:

Make your request clear. Remember that without guests there would be no shows. As much as you need them, they need you too. So do not be subjected to being pushed around while trying to schedule. Most times it is better to reject their options at first to make them know that you know what you really a want. All these without sounding haughty to those you’re talking to.

  1. Timing is important:

Know the perfect time to call offices and business places. Try not to call just before closing time because all they are thinking of is to clear their desk and go home. Give them some time in the morning to settle in before calling except it is in an emergency.

  1. Space calls:

Just in case you call and you do not get through, always wait minutes before calling. They might be in a meeting and your calls might be disturbing them.

  1. Achieve a Consensus:

Make sure you reach a conclusion. Never leave any conversation hanging. This shows thoroughness in execution. You may reach a conclusion on when to call back for more information or details of the interview

  1. Request for feedback:

Always request for a response or feedback whenever you send a mail. This will prompt the contact person that you are actually waiting to hear from them and will keep the conversation going till you reach a consensus.

  1. Always look for other options:

Just in case you do not get the slot or show for your client, always look for other options. Do they have another show that can go with your clients wants? You can also reschedule to another time suitable for both your client and the media outlet. Do not let the contact slide by. Always fix another time dependent on the needs of your client.

  1. Remember to show gratitude:

Show gratitude in terms of tone of voice and in writing too. When the interview is conducted or the publication is released, always show gratitude. It doesn’t cost a thing and it created good relationship and an air of friendship between you and the contact person. In case you need to call in quick favors you may have an advantage.