For the 2019 elections, international advocacy group ONE needed a campaign to set to launch #VoteYourFuture to push Nigerian youth to register for the 2019 elections .
The Strategy: The campaign recruited influencers and celebrities who shared the challenges of voting in Nigeria and urged Nigerians, especially young people, to vote. Featuring A listers including Tiwa Savage and Falz with everyday Nigerians, the campaign launched a series of viral videos that directly spoke of the challenges of living in Nigeria.
The Result: The campaign videos were broadcast regularly on popular TV stations across Nigeria daily. The launch event attracted 3,000 young attendees in Abuja with the youth declaration generating over 12,000 signatures via one.org/voteyourfuture. The campaign has earned more than 20,000 conversations on the topic, and over 50 million impressions.