Coca-Cola launched an innovative music fusion styled show using some of Africa’s biggest and prolific music acts.
The Strategy: Our strategy leveraged on Nigeria’s love for reviewing music online. Using a network of music and entertainment influencers, CSA enjoyed weekly video updates in all the major music and entertainment blogs in Nigeria, trending weekly on social media. during broadcast times. The episodes were live tweeted and social media users were encouraged to comment on the show live leading to hundreds of millions of impressions
The Result: 50 million impressions, 20,000 engagements, over 200 blog and website posts and weekly social media trends.