Glo rolls out new tariff plan, charges 11k per second for calls to all networks

Digital Transformation Leader, Globacom, has unveiled a new tariff plan that makes it possible for its subscribers to make calls to any network in Nigeria at 11 kobo per second.

This is the latest in a series of moves by the telecommunications giant to give its subscribers more value for their money, especially at these trying Corona virus pandemic times.

Subscribers on this new tariff plan will be able to make calls to all networks in Nigeria at 11 kobo per second after paying a N7 access charge, which is billed together with the first call of the day. Every call they make to any network in Nigeria for the rest of the day will be billed at 11 kobo per second (exclusive of tax). If a customer does not make any call but only receives calls throughout the day, he or she will not have to pay the access fee of seven Naira.

According to a press release from the corporate headquarters of the telecommunications company in Lagos on Monday, the new tariff plan is open to both existing and new prepaid customers.

All that is required for a customer to access the new tariff plan is to dial *311# and he or she will be automatically migrated to the Glo 11k per second plan.

Existing rates for SMS and international calls remain the same as customers on the new tariff plan will pay the standard SMS and IDD tariff. However, customers can purchase any IDD Pack of their choice to enjoy a better international call rate on the Glo network.

“It is our desire to continually delight our customers with innovative products and services at the most competitive rates in the country,” Glo said in the statement, adding, “This new tariff plan is another manifestation of that burning desire to add value to the lives of our customers and make it more convenient and affordable to communicate with one another”.

Davido, Tiwa Savage, Naira Marley and Mayorkun to perform in 4KHD at Africa’s largest E-concert, NairaWin Live

Four of Africa’s biggest music stars; Davido, Tiwa Savage, Naira Marley and Mayorkun will be performing live at as Africa’s Largest E-concert, NairaWin Live E-concert, streaming worldwide on August 15, 2020, on Nairawin.ng. The groundbreaking online concert, which will be hosted by popular Nigerian comedian Bovi, promises a one of a kind concert experience even amidst the COVID-19 pandemic.

Speaking on the news, Olusegun Edu, the Executive Director for Nairawin, said, “As an innovation-driven digital platform, we are always committed to providing access and new experiences to everyone. Even though the entire world is in the midst of an unprecedented pandemic, they still want the experience of a lifetime and we are bringing that in 4K High definition with the Nairawin e concert. It would be like having a concert in your living room, your bedroom or anywhere you choose to stream from!”

Fans of the star performers will also have a chance to win cash prizes on the NairaWin Live challenge, where four winners will get the opportunity to perform live on the same stage as their favourite artiste or win 100,000 weekly, using the social media hashtag #NairaWinLiveChallenge from July 15to August 8, 2020.

With hundreds of thousands expected to stream live from www.nairawin.ng/econcert.  Tickets for the concert cost 1000 Naira only for Nigerian residents and $5.99 for those outside the country.  Naira Win Live e concert is powered by Nairawin, Nigeria’s foremost bidding platform.

Glo slashes cost of international calls by up to 55%

In a move to help its subscribers stay in touch with their loved ones abroad at a much more affordable cost, national telecommunications operator, Globacom, has slashed international call tariffs by as much as 55%.

According to a press statement issued in Lagos on Tuesday, Globacom said the reduced tariffs, which come without any subscription fee, cover calls made to major destinations such as the United Kingdom, France, Italy, Ireland, South Africa, Spain and Saudi Arabia. Other countries affected by the reduction are Cameroon, Niger, Benin Republic, Togo and Cote d’Ivoire. The specific tariffs for each country vary, but are the most competitive in the market, the company stated. 

For instance, calls to the United Kingdom which used to cost between N30 and N130 per minute now cost between N24 and N100 per minute depending on the network the call is being terminated on.  Similarly, calls to Spain and Italy have been reduced to N75 and N60 per minute from N90 and N130 respectively.

Also, calls to South Africa will now attractive N85 per minute instead of N150, while calls to Saudi Arabia will now be charged at N55 per minute, down from the former N60 per minute. For France and Ireland, the tariff has been slashed to N50 and N40 respectively from N65 and N60, Cote d’Ivoire, Benin Republic, Cameroon, Togo and Niger N150 instead of the old N200  per minute rate.

Globacom urged subscribers to take advantage of the tariff slash to connect and talk at a cost-effective rate with their friends and relations in the countries covered by the offer especially in view of the prevailing international lockdown caused by the global Coronavirus pandemic. 

“We understand the need for our subscribers to stay in touch with their friends and family overseas now more than ever before. With the ban on international travels imposed by most countries because of the Covid-19 pandemic, people are unable to travel to reunite with loved ones. They now rely heavily on efficient and affordable telecom services to communicate with them. We have, therefore, reduced tariffs to these major destinations to make our subscribers still feel at home even when they are thousands of miles apart from their loved ones,”Globacom noted.

“With these reductions, calling your loved ones abroad has never been more affordable,” the company stated.

It added that its rates to other major destinations such as the United States, India and China are still the most competitive in the market. “Subscribers can enjoy premium quality calls to these countries for just 50 kobo per second,” the company concluded.

Glo unveils GloRewards CASHTOKEN for subscribers

As part of efforts to avail Nigerians more innovative telecoms services, national telecommunications company, Globacom, has unveiled a recharge-based loyalty program, GloRewards (CASHTOKEN) for its subscribers.

A statement from Globacom stated that under the GloRewards programme, subscribers will earn a CASHTOKEN of N6 each time they recharge their lines, and this is the assured cashback.  They also stand a chance to win between N5,000 and N100 million in weekly lottery draws.

The company added that the new offer would enrich the experience of millions of subscribers on the Glo network, especially during this period of Covid-19 pandemic which has seen many businesses operating at minimal level.

Giving more details on how the service works, Globacom said all existing and new customers can enroll for GloRewards by dialing *777#, after which they will receive a welcome SMS within 48 hours, with details of the last 3 months’ average recharge value and recharge target for the month. The recharge target SMS will be received every month until GloRewards program is stopped by Glo.

After enrolment, new customers (using Glo services for less than 3 months) will earn their first CASHTOKEN on first recharge of N200 and above and subsequently earn CASHTOKENs on every cumulative recharge of N1000 during the calendar month.  On the other hand, existing customers (using Glo services for more than 3 months) will start earning their CASHTOKEN on every N1000 cumulative recharge during the same period.

Globacom added, however, that the customer needs to recharge 10% higher than the last 3 months’ average to qualify for CASHTOKENs.

According to the company, “There is no upper limit to accumulating the CASHTOKENs. Customers will keep earning and accumulating CASHTOKENs as per the eligibility criteria from the time of opt-in until 31st August, 2020, while CASHTOKENs will be credited in a virtual wallet linked to customer’s mobile number within 7 days of recharge. They will be able to view it by dialing *6700#.”

Accumulated CASHTOKENs can be redeemed by dialing *6700# to purchase airtime/data recharge, pay electricity bills, pay CableTV bills or other payments. The tokens can also be transferred to the bank and the equivalent value cashed out.

Globacom said that customers can enroll for the GloRewards programme between 1st June and 31st August, 2020, adding that they should contact CeLD Innovations helpdesk @09077555557 for any issues related to GloRewards.

 “Our loyalty partner, CeLD Innovations, will contact customers when they win in the weekly lottery. The lottery draw will be telecast on TV channels (AIT 253 DSTV and Pop Central 189 DSTV) every Saturday”, the statement concluded. 

The new offering which is open to existing and new Glo subscribers is however limited to prepaid customers.

Glo-sponsored African Voices features female change agents

Two spectacular young women whose talents in the arts have projected them unto the world stage will this week appear on African Voices Changemakers, the CNN magazine programme sponsored by Globacom.

They are Yvonne Anuli Orji, a Nigerian-American actress reputed for her role as Molly in the Home Box Office series Insecure, and Congo’s Anifa Mvuemba, creator of fashion label, Hanifa, whose 3D runway fashion show recently took the world by storm.

Born on December 2, 1983, in Port HarcourtRivers State, Nigeria, Orji relocated with her family to Maryland in the United States of America when she was six years old. Her parents, like most Africans nursed the dream of their daughter becoming a medical doctor, lawyer, pharmacist, or engineer, but she was drawn to comedy as a graduate student when she performed stand-up in the talent portion of a beauty pageant. She subsequently decided to pursue a career in comedy after graduating from George Washington University with multiple degrees including a Masters in Public Health to the delight of her parents.

She was at TEDx Wilmington Salon in 2017 to talk about “The wait is sexy” where she explained her reasons for abstaining from sex before marriage. Her works include Love that Girl, 2011 Sex (Therapy) With the Jones (2013), Jane the Virgin, 2017 and the soar-away television series Insecure which has aired since 2016.

Mvuemba, 29, who created the fashion label Hanifa also moved with her family to America from the Democratic Republic of Congo when she was a toddler.  Her current fashion line dubbed Pink Label Congo was inspired by her homeland.  

Her fashion career got a boost this year when she braved the challenge of Covid-19 by holding a virtual fashion show streamed over Instagram Live, during which each garment appeared in 3D against a black backdrop as if worn by invisible models strutting the podium in catwalks. First of its kind, the show caught the attention of thousands of Hanifa’s 250,000 followers who tuned in to watch and share the video.

African Voices Changemakers will be on DSTV on Saturday at 12.30 p.m., 5.30 p.m. and 8.30 p.m. Other repeat broadcasts come up on Sunday at 5.00 a.m., 9.30 a.m. and 8.30 p.m., with more repeats on Monday and Tuesday at 5.30 a.m. and 6.30 p.m. respectively.

Global malaria partnership urges countries to act during ‘window of opportunity’ to save lives from Malaria and COVID-19

Geneva, 23rd April 2020 – Ahead of World Malaria Day on 25th April, the RBM Partnership to End Malaria is calling on countries to act now to save almost 400,000 additional lives from malaria as the world grapples with the COVID-19 pandemic.

The RBM Partnership to End Malaria, along with global and regional partners, including World Health Organization (WHO) and the Global Fund to Fight AIDS, Tuberculosis and Malaria, is urging leaders of malaria affected countries to take advantage of the critical window of opportunity they now have, before the rainy season, to save lives and prevent over-burdening health systems.

The call comes in response to a new modelling study from WHO, which suggests that severe disruptions to insecticide-treated net campaigns and in access to antimalarial medicines due to COVID-19 could lead to a doubling of malaria deaths, potentially resulting in up to almost 800,000 malaria deaths in 2020. According to last year’s World Malaria Report, approximately 400,000 people died from malaria, the lowest level ever in almost 20 years.

Countries urged to ‘move quickly’

Whilst the ongoing pandemic places extra burden on low-resourced health systems, particularly in Africa, which carries 90% of the global malaria burden, as well as parts of Asia and Latin America, the malaria community is calling for these countries to safely continue life-saving malaria interventions that accelerate diagnosis and treatment at the community level. These interventions include the distribution of long-lasting insecticide treated nets and preventative treatments for pregnant women and children, who are most at greatest risk of dying from a mosquito bite, and integrated community case management as part of essential health services.

Dr Abdourahmane Diallo, Chief Executive Officer of the RBM Partnership to End Malaria, said: “As COVID-19 spreads across the globe we must ensure that efforts to contain the virus do not compromise access to life-saving malaria prevention, diagnosis and treatment services. In 2018, investments in the malaria fight saved almost 600,000 lives and prevented nearly 100 million new infections each year compared to 2000 levels. Divert this funding or place holds on malaria interventions that could be safely carried out now and we could see an exponential increase in deaths from malaria this year. In the face of COVID-19, countries must act now to save lives, protect hard-fought progress, and strengthen health systems—our first line of defence against existing and emerging threats to public health.”

Early diagnosis and treatment of malaria at the community level is vital to preventing cases from becoming severe, which often require hospitalization and lead to death. In 2018, children under five accounted for nearly two thirds of all malaria deaths worldwide and 1 in 3 pregnant women in sub-Saharan Africa were infected with malaria.

Global investments in the malaria fight have helped to save 7 million lives and prevent more than 1 billion cases of malaria since 2000 – gains which are now under threat from COVID-19. These investments also helped build the health care capacity of malaria burdened countries, enabling them to fight malaria and other diseases and new threats like COVID-19, by:

  • training tens of thousands of health care workers to conduct early diagnosis and treatment and integrated community case management of people with malaria/fevers;
  • increasing access to life-saving treatments, rapid diagnostics and preventive interventions;
  • building data systems to improve real-time surveillance of infectious diseases;
  • improving supply chains and availability of effective medicines and medical equipment; and
  • building in-country lab capacity.

Countries mobilize in response to COVID-19

Several countries have already heeded the call to continue their planned malaria programmes while taking precautionary measures against COVID-19, including Benin, Chad and Niger, which are going ahead with their mass distribution campaigns of insecticide treated mosquito nets, as well as Kenya, Malawi and Ghana, which are continuing to immunize children against malaria through a pilot malaria vaccine programmes announced on World Malaria Day last year.

Meanwhile, several countries in the Asia-Pacific region are approaching elimination. Amidst COVID-19 outbreak, Malaysia, which has registered zero indigenous malaria cases since 2018, provided a guidance on tailoring malaria response in the country to avoid resurgence. The Pacific nation of Vanuatu has brought its national elimination targets two years forward, to 2023. Meanwhile, M2030 Private Sector Partners stepped up to respond to COVID-19 and mitigate impacts to existing malaria programmes in Myanmar and Indonesia.

Relapsing malaria (P.vivax), which can reappear without warning, is the predominant form of malaria in the Americas, where it causes 75% of cases. Globally, four countries, including Brazil, have now approved the first single-dose radical cure for P.vivax that eliminates the dormant form of the parasite in the liver, which will be crucial to achieving malaria elimination. Furthermore, Haiti has put in place a COVID-19 response plan and is working to secure adequate resources and ensure that malaria activities are not interrupted.

World Malaria Day goes online

With the theme ‘Zero Malaria Starts with Me’, this year’s World Malaria Day reaffirms that it is everyone’s power and responsibility – no matter where they live – to ensure no one dies from a mosquito bite. The theme aims to remind citizens everywhere, and particularly in malaria burdened countries, of the personal responsibility we all have to protect communities from the disease and hold governments to account for ending this preventable disease.

To mark the global awareness day, a series of online activities are taking place to educate the wider health community on the fight to end malaria, including:

  • A “virtual applause”, on April 25th uniting people around the world on social media to thank health professionals working on the frontlines of the fight against malaria, COVID-19 and other diseases.
  • A live takeover of the RBM Partnership social media channels with Dr. Elvis Eze, a Nigerian-born and raised physician who has practiced in the NHS. Dr Eze will discuss the global malaria challenge, his role as an ambassador for the global malaria community, and his experiences suffering from and treating malaria in Nigeria.

The theme ‘Zero Malaria Starts with Me’ is inspired by the pan-African movement of the same name, which engages and enables political leaders, the private sector, communities, and other members of society to take actions that will protect their families and help communities and countries thrive. People around the world can join the conversation on social media by using the following hashtags: #WorldMalariaDay, #ZeroMalariaStartswithMe, and #endmalaria.

Mercy Johnson’s The Legend of Inikpi becomes Nollywood’s highest grossing 2020 film

Mercy Johnson Okojie’s production debut ‘The Legend of Inikpi’ has recently set a new record for highest grossing film so far in 2020.

Surpassing the N20 million naira mark in its 2nd week, the movie is poised to beat the ‘Nollywood epic’ jinx in Nigerian cinemas. Nollywood Epic movies perform poorly in comparison to all others in Nigerian cinemas. The record for highest grossing Nollywood epic was previously held by Emem Isong’s 2016 film, ‘Ayamma’ which grossed a total of approximately 16 million naira at the box office after several weeks.

Interestingly, ‘The Legend of Inikpi’ also holds till date the biggest Nollywood opening weekend of 2020 grossing 7.4 million naira while screening in just 44 cinemas.

The producer who maintains that telling Nigerian stories is her mandate was excited to break the news on Instagram.

“The first reaction to my film was a rude awakening; ‘epic movies don’t sell in Nigerian cinemas’ Honestly, I was terrified when I saw statistics on statistics… I’m humbled to see the love that #TheLegendofInikpi has received in its first week, It’s not the regular blockbuster figures of course but most importantly, it’s a strong validation that we should tell our stories and the people will come and watch them’’.

The Legend of Inikpi tells the true story of an Igala princess (Inikpi) who gives her life for the freedom of her people. It features a stellar cast of Nollywood’s finest including Mercy Johnson Okojie, Sam Dede, Odunlade Adekola, Saidi Balogun and newbie Nancy Ameh.

The Legend of Inikpi is currently showing in cinemas in Nigeria and Ghana.

KID INVENTORS TAKE CHARGE ON DAY 3 OF THE US CONSULATE DOCUMENTARY FILM FESTIVAL

Some of Nigeria’s future leaders and their mums were thrilled with the documentary films that were showcased on the third day of the US Consulate Inaugural Documentary Film Festival which took place on the 21st of August 2019 at the Silverbird Cinema, Victoria Island, Lagos.

The documentary films which included Cameron Yates’ ‘Chef Flynn’ and Laura Nix’s ‘Inventing Tomorrow’ set the tone for the conversations about kid innovation and how little children can become entrepreneurs and business owners from a tender change no matter their station in life.

The story of ‘Chef Flynn’ is of a 10 year old who transforms his living room into a supper club, using his classmates as cooks and serving from his neighbour’s backyards, he ends up challenging the hierarchy of the culinary world and changing the status quo.

The screening of ‘Chef Flynn’ was immediately followed by an interactive session led by the founder of Kidentrepreneur Centre, Omobowale Agboade, who got parents and children to talk about allowing children to choose career parts that they desire, which can in turn make them more successful.

The second screening which ran simultaneously with ‘Chef Flynn’ was the story of teenage innovators titled ‘Inventing Tomorrow’ who provided cutting-edge solutions to confront the world’s environmental threats. It was then followed by a panel session featuring Abisoye Ajayi-Akinfolarin, Olamide Ayeni-Babajide, Why’te Omo-Aibangbee, hosted by Ore Somolu Lesi.

Guests and children from various schools were welcomed by the director of the festival, Inya Lawal, who said she was happy that the process would enlighten and educate the children. Amongst the children who came for the event were kid entrepreneurs, including fashion designers, chefs, dancers, artists, scientists and more.

The film festival runs from the 19th to the 22nd of August at the Silverbird Cinemas in Victoria Island, Lagos. It is presented in partnership with Ascend studios and supported by MTV Base, WARIF, IMagneto Dance company and WildFlower PR.

Understanding the Social Media Sales Funnel.

For every business operating in sales online or even possessing an online presence, there are various stages customers go through when interacting with your brand, its product or services. This includes stages such as when they discover your brand to the stage where a purchase is made. A sales funnel basically helps you understand the different points of a customer’s journey while interacting with your brand.

A social media sales funnel can be broken down into 5 stages and they are the awareness, interest, engagement, conversion and loyalty stage. We have simplified the 5 stages with a short explanation to help you understand them.

• Awareness: This is the initial stage where someone comes across or discovers your brand. One of the ways this also happens is when a follower shares or retweets your post.

• Interest: Here the person has more curiosity about your brand and researches more, this could include checking out other posts you’ve put up or even your website.

• Engagement: At this stage, the person has begun to engage with posts or the channel itself via likes, comments, DM, etc.

• Conversion: The person decides here that your products or services are worth paying for. This could also include regular revisits to your page.

• Loyalty: This stage involves continuous engagement with your brand, even after following your brand and/or a purchase has been made. Here some take it up a notch by helping promote your brand or defending it as the occasion demands.

Understanding each stage can help you relate better with your customers according to the stage they currently reside. At WildFlowerPR we carefully consider all stages when managing your social media and What stage excites you the most?

At WildFlower PR, we carefully consider all stages when we manage your social media channels and ensure you are able to get the best from your PR goals and objectives. We employ an extensive measurement and analytic package to track performances in order to get you noticeable results. Contact us today for your social media needs.

3 Lies PR Firms Tell and How To Avoid Falling For Them.

You have finally realized that you need a PR firm to achieve the reach and awareness you envision for your products and services, so, how do you avoid falling prey to the wrong PR firm? Let’s run you through 3 forms of lies you are likely to run into and how to avoid falling for them.

But first, to be clear, a lot of PR firms and practitioners are not liars but some sometimes get caught up in the excitement of getting, impressing and keeping clients and as such make exaggerated statements.

Lie # 1. “Your product is the best.” 

Can this assertion be verified? In the bid to work with you, hyping your product might be a tactic used; however, it is important that you do not get carried away by this. Focus on how the PR firm can best promote your product, increase your brand’s awareness and help increase sales, and not on the hype of how it is the next best thing since sliced bread.

Lie # 2. “Everybody would love to hear about it.” 
A PR firm may initially tell you that they can promote even the dot and tittle in the letters of your company’s name and get maximum reach. But, you wait forever and this never materialises.

The truth is, while there is a target audience for each product, they are never called “everybody.” Focus on a PR firm that gives you something specific and measurable as this shows they are more likely to be honest and aware of what they are doing.  You also need a PR firm who can properly translate your message, product or services to reach your intended users and those best suited for what you are offering.

Lie # 3. “You need to be everywhere, every time.” 
When most companies hear this, they immediately start to flood media outlets and social media with news, press releases and other information that they think people care about but actually don’t. You need a PR firm that will help you develop a comprehensive content management plan that will serve your uniqueness, and company goals. You should not also simply promote your company’s presence because that’s what the competition is doing, you need to focus on what works and is best suited for you and your target audience.

At WildFlowerPR, we make sure you get the most from your PR initiatives and goals. We set measurable objectives, provide innovative and effective branding, and consistently dialog with our clients to provide them the best service. Contact us today for your PR needs.

UNDERSTANDING ONLINE INTERACTION METRICS.

Social media has become a vital aspect of campaigns and it is important to understand the metrics used so you can properly measure and plan whatever campaign you are running online. When properly understood these metrics can then be monitored and implemented appropriately.

The 4 key metrics used to measure online interactions are explained below to aid understanding:

1. Reach: This basically measures the spread of a social media conversation, how far the campaign managed to penetrate overall and also in terms of a particular audience. Reach can be likened to the denominator of online interaction, alone it might not tell you much but it comes in handy when combined with other online interaction metric.

2. Engagement: This measure the number of people who engaged with an item (via shares, likes and comments etc.). Engagements does not necessarily translate into a sale, it is however a vital tool in online interaction metrics as it shows the people who performed an action on your post and what action they took on it.

3. Impressions: This measures the number of people who may have viewed an item. It could also refer to the point an ad is viewed once by a visitor or displayed on a web page. Impressions are sometimes called ad view. The number of impressions of an ad gets determined by the number of times the particular page is located and loaded.

4. Mentions: Although similar to engagements, this specifically measures how many online publication, blogs or items refer to your brand name.

With a proper knowledge of online interaction metrics you can effectively know what measurement works for you and plan accordingly.

The ABC’s of Email Marketing.

Image result for email marketing

Email marketing comes in handy when you want to reach a large number of people, prospects, get new clients and maintain existing ones. It is estimated that about 91% of consumers check their emails daily.

Return on Investment (ROI) on email marketing can reach 3800%, and emails have 3 times an average order value (AOV) compared with social media. With this figures it pays to maximize your email marketing strategy to what works best for you.

Here are some guidelines you can follow to increase the chances of your marketing effectiveness:

Use a compelling headline – Your headline/subject line is the first thing your target audience gets to see and it should speak to the reader letting them know what your email will do for them. • Grow your mailing list – One of the easiest ways to do this is by offering people something free (a.k.a, Lead magnet, like an e-book, discount, free trial or webinar in exchange for an email address. An added benefit is that this act of generosity also tends to build loyal customers

Avoid getting labeled as spam – Follow laid down regulations concerning emails such as only sending to people who have subscribed to your email and also give them the option to unsubscribe.

Also, use merge tags to personalised the “To:” field so each recipient gets a personalized email. Also, avoid unnecessary use of exclamation marks and sales word as these actions could lead to some spam filter being triggered by such.

Know your target audience – Getting the most out of your emails requires knowing who needs and wants what you have to offer so you can concentrate on them and increase effectiveness. Also, make use of the insights (usually accessible from the reports section in the email marketing application) to know how effective your marketing strategy is and how you can adjust as needed.

Finally, make sure your emails are optimised for mobile as well, over 50% of consumer check their emails on their phones.

Tips on Increasing the Reach of Your Article.

Image result for social media reach

Have you finally written that article, blog post, press release etc. and you are delighted to share it with the world but you are skeptical that the target audience will not even get to read it? Then this article is for you!

Here are some tips that have proven to be helpful over the years when you want to reach a larger audience:

  • Use A Catchy Title:

The importance of the title of any article cannot be overemphasized. This is what the audience first comes into contact with. Ensure that in as few words as possible your title tell the public what your article is about and why it will be beneficial to them.

  • Make Use Of Images Or Videos:

Did you know that simply adding an image to your press release increases its visibility by 92%? The use of more than one image could bring that figure up to 552% while including multimedia sees a jump of about 5,092% more visibility; despite this about 86% of press releases are text only.

  • Make Use Of Keywords:

The use of keywords on your posts and website increases the chances it shows up in search results. It helps to imagine yourself as the reader then phrase the words in a way you would search for it if you needed that information. Please note that this should not be abused as it can make your article look awkward and also lead to it been marked as “keyword stuffed” by search engines.

  • Share It On Social Media:

You likely already have a loyal following on social media, sharing your article to them increases the number of people who get to see it and potentially also share it.

It helps when you do these consistently and not just as a one-time thing. “Rome was not built in a day” applies here as you do not simply want a high reach but also a consistent audience.

Sizzling Movie ‘Potato Potahto’ Out in Nigeria Cinemas today – Watch the Exciting Trailer

African film Potato Potahto which has been screened to critical acclaim globally is finally set for the cinemas. Potato Potahto will start showing in Nigerian cinemas today.

The film packs a stellar cast including; OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. Directed by Shirley Frimpong-Manso, the movie tells the story of a divorced couple whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

It will be released in Nigerian and South African cinemas on Friday, November 24th, and on Thursday, November 30th, in Ghana[btx_video type=”self-hosted” video_id=”1234″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-10-16-at-9.25.32-AM.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]

Bringing The House Down! Laughs All Around as Potato Potahto Holds Star Studded Premiere in Nigeria

After several months of sold out, award winning screenings in some of the biggest film festivals across the globe, West African romantic comedy ‘Potato Potahto’ on the 16th of November held a star studded premiere at the IMAX cinema in Lekki.

In attendance were industry icons and a roll call of stars including Olu Jacobs, Mo Abudu, Biola Alabi, Kate Henshaw, Hilda Dokubo, Betty Irabor and others. They joined the film’s A list cast and crew including Shirley Frimpong Manso, Joselyn Dumas, Blossom Chukwujekwu, Lala Akindoju, Nikki Samonas and Inya Lawal. Other stars in attendance included Ufuoma Mc Dermott, Deyemi Okanlawon, Kunle Remi, Tope Tedela, Omoye Uzamere, Lilian Esoro, Ndidi Nwuneli and others.

The premiere was hosted by rising star actress Ade Laoye who opened the screening with a fun rendition of the Potato Potahto chorus off of ‘Louis Armstrong’s ‘Let’s Call it off.’ There were a lot of laughs at the end of the gripping romantic comedy.

Joke Silva who doubled as costar and producer also expressed her gratitude; “Nigeria finally gets to see our labour of love, I am incredibly grateful for the turnout and the strong support from our colleagues, friends and family, we hit the cinemas next!”

“I am thankful for the support of our amazing cast and crew and all our partners who believed in the vision and supported us in bringing our ideas to life, explained producer Inya Lawal. Thank you, thank you all! She added.

Directed by award winning Ghanaian film maker Shirley Frimpong- Manso; the film stars OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. The movie tells the story of a divorced couple, whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife, Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

Potato Potahto is a co-production of Ascend Studios, 19 April Entertainment Virgo Sun Ltd and Lufodo Productions . It hits Nigerian and South African cinemas on the 24th of November and makes its way to Ghanaian screens on the 30th of November.

Check out images from the Premiere below: