3 Lies PR Firms Tell and How To Avoid Falling For Them.

You have finally realized that you need a PR firm to achieve the reach and awareness you envision for your products and services, so, how do you avoid falling prey to the wrong PR firm? Let’s run you through 3 forms of lies you are likely to run into and how to avoid falling for them.

But first, to be clear, a lot of PR firms and practitioners are not liars but some sometimes get caught up in the excitement of getting, impressing and keeping clients and as such make exaggerated statements.

Lie # 1. “Your product is the best.” 

Can this assertion be verified? In the bid to work with you, hyping your product might be a tactic used; however, it is important that you do not get carried away by this. Focus on how the PR firm can best promote your product, increase your brand’s awareness and help increase sales, and not on the hype of how it is the next best thing since sliced bread.

Lie # 2. “Everybody would love to hear about it.” 
A PR firm may initially tell you that they can promote even the dot and tittle in the letters of your company’s name and get maximum reach. But, you wait forever and this never materialises.

The truth is, while there is a target audience for each product, they are never called “everybody.” Focus on a PR firm that gives you something specific and measurable as this shows they are more likely to be honest and aware of what they are doing.  You also need a PR firm who can properly translate your message, product or services to reach your intended users and those best suited for what you are offering.

Lie # 3. “You need to be everywhere, every time.” 
When most companies hear this, they immediately start to flood media outlets and social media with news, press releases and other information that they think people care about but actually don’t. You need a PR firm that will help you develop a comprehensive content management plan that will serve your uniqueness, and company goals. You should not also simply promote your company’s presence because that’s what the competition is doing, you need to focus on what works and is best suited for you and your target audience.

At WildFlowerPR, we make sure you get the most from your PR initiatives and goals. We set measurable objectives, provide innovative and effective branding, and consistently dialog with our clients to provide them the best service. Contact us today for your PR needs.

UNDERSTANDING ONLINE INTERACTION METRICS.

Social media has become a vital aspect of campaigns and it is important to understand the metrics used so you can properly measure and plan whatever campaign you are running online. When properly understood these metrics can then be monitored and implemented appropriately.

The 4 key metrics used to measure online interactions are explained below to aid understanding:

1. Reach: This basically measures the spread of a social media conversation, how far the campaign managed to penetrate overall and also in terms of a particular audience. Reach can be likened to the denominator of online interaction, alone it might not tell you much but it comes in handy when combined with other online interaction metric.

2. Engagement: This measure the number of people who engaged with an item (via shares, likes and comments etc.). Engagements does not necessarily translate into a sale, it is however a vital tool in online interaction metrics as it shows the people who performed an action on your post and what action they took on it.

3. Impressions: This measures the number of people who may have viewed an item. It could also refer to the point an ad is viewed once by a visitor or displayed on a web page. Impressions are sometimes called ad view. The number of impressions of an ad gets determined by the number of times the particular page is located and loaded.

4. Mentions: Although similar to engagements, this specifically measures how many online publication, blogs or items refer to your brand name.

With a proper knowledge of online interaction metrics you can effectively know what measurement works for you and plan accordingly.

The ABC’s of Email Marketing.

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Email marketing comes in handy when you want to reach a large number of people, prospects, get new clients and maintain existing ones. It is estimated that about 91% of consumers check their emails daily.

Return on Investment (ROI) on email marketing can reach 3800%, and emails have 3 times an average order value (AOV) compared with social media. With this figures it pays to maximize your email marketing strategy to what works best for you.

Here are some guidelines you can follow to increase the chances of your marketing effectiveness:

Use a compelling headline – Your headline/subject line is the first thing your target audience gets to see and it should speak to the reader letting them know what your email will do for them. • Grow your mailing list – One of the easiest ways to do this is by offering people something free (a.k.a, Lead magnet, like an e-book, discount, free trial or webinar in exchange for an email address. An added benefit is that this act of generosity also tends to build loyal customers

Avoid getting labeled as spam – Follow laid down regulations concerning emails such as only sending to people who have subscribed to your email and also give them the option to unsubscribe.

Also, use merge tags to personalised the “To:” field so each recipient gets a personalized email. Also, avoid unnecessary use of exclamation marks and sales word as these actions could lead to some spam filter being triggered by such.

Know your target audience – Getting the most out of your emails requires knowing who needs and wants what you have to offer so you can concentrate on them and increase effectiveness. Also, make use of the insights (usually accessible from the reports section in the email marketing application) to know how effective your marketing strategy is and how you can adjust as needed.

Finally, make sure your emails are optimised for mobile as well, over 50% of consumer check their emails on their phones.

Tips on Increasing the Reach of Your Article.

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Have you finally written that article, blog post, press release etc. and you are delighted to share it with the world but you are skeptical that the target audience will not even get to read it? Then this article is for you!

Here are some tips that have proven to be helpful over the years when you want to reach a larger audience:

  • Use A Catchy Title:

The importance of the title of any article cannot be overemphasized. This is what the audience first comes into contact with. Ensure that in as few words as possible your title tell the public what your article is about and why it will be beneficial to them.

  • Make Use Of Images Or Videos:

Did you know that simply adding an image to your press release increases its visibility by 92%? The use of more than one image could bring that figure up to 552% while including multimedia sees a jump of about 5,092% more visibility; despite this about 86% of press releases are text only.

  • Make Use Of Keywords:

The use of keywords on your posts and website increases the chances it shows up in search results. It helps to imagine yourself as the reader then phrase the words in a way you would search for it if you needed that information. Please note that this should not be abused as it can make your article look awkward and also lead to it been marked as “keyword stuffed” by search engines.

  • Share It On Social Media:

You likely already have a loyal following on social media, sharing your article to them increases the number of people who get to see it and potentially also share it.

It helps when you do these consistently and not just as a one-time thing. “Rome was not built in a day” applies here as you do not simply want a high reach but also a consistent audience.

Sizzling Movie ‘Potato Potahto’ Out in Nigeria Cinemas today – Watch the Exciting Trailer

African film Potato Potahto which has been screened to critical acclaim globally is finally set for the cinemas. Potato Potahto will start showing in Nigerian cinemas today.

The film packs a stellar cast including; OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. Directed by Shirley Frimpong-Manso, the movie tells the story of a divorced couple whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

It will be released in Nigerian and South African cinemas on Friday, November 24th, and on Thursday, November 30th, in Ghana[btx_video type=”self-hosted” video_id=”1234″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-10-16-at-9.25.32-AM.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]

Bringing The House Down! Laughs All Around as Potato Potahto Holds Star Studded Premiere in Nigeria

After several months of sold out, award winning screenings in some of the biggest film festivals across the globe, West African romantic comedy ‘Potato Potahto’ on the 16th of November held a star studded premiere at the IMAX cinema in Lekki.

In attendance were industry icons and a roll call of stars including Olu Jacobs, Mo Abudu, Biola Alabi, Kate Henshaw, Hilda Dokubo, Betty Irabor and others. They joined the film’s A list cast and crew including Shirley Frimpong Manso, Joselyn Dumas, Blossom Chukwujekwu, Lala Akindoju, Nikki Samonas and Inya Lawal. Other stars in attendance included Ufuoma Mc Dermott, Deyemi Okanlawon, Kunle Remi, Tope Tedela, Omoye Uzamere, Lilian Esoro, Ndidi Nwuneli and others.

The premiere was hosted by rising star actress Ade Laoye who opened the screening with a fun rendition of the Potato Potahto chorus off of ‘Louis Armstrong’s ‘Let’s Call it off.’ There were a lot of laughs at the end of the gripping romantic comedy.

Joke Silva who doubled as costar and producer also expressed her gratitude; “Nigeria finally gets to see our labour of love, I am incredibly grateful for the turnout and the strong support from our colleagues, friends and family, we hit the cinemas next!”

“I am thankful for the support of our amazing cast and crew and all our partners who believed in the vision and supported us in bringing our ideas to life, explained producer Inya Lawal. Thank you, thank you all! She added.

Directed by award winning Ghanaian film maker Shirley Frimpong- Manso; the film stars OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. The movie tells the story of a divorced couple, whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife, Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

Potato Potahto is a co-production of Ascend Studios, 19 April Entertainment Virgo Sun Ltd and Lufodo Productions . It hits Nigerian and South African cinemas on the 24th of November and makes its way to Ghanaian screens on the 30th of November.

Check out images from the Premiere below: