Tips For Handling Negative PR

RSooner or later everyone has to deal with negative publicity, perhaps a competition releases or sponsors a negative report or an angry customer releases a bad review about your business. The popular saying goes “There’s no such thing as bad publicity”, but we know that negative publicity not properly handled can adversely affect anyone or business. It is vital to handle bad press with poise so it doesn’t spiral out of control and when handled properly you can turn it around for your benefit.

Here are three (3) effective tips in handling negative publicity:

1.  Be honest and welcome feedback:

Where there has been a misdoing, acknowledge the error, apologise or restitute where necessary and welcome the opinion of others. It helps to take a reconciliatory approach as this also helps connect with your audience and rebuild trust.

2. Respond, don’t react:

Reshape and refocus the conversation by countering with good publicity. Drown out your detractors by releasing press statements, social media posts etc. that show your accomplishments. This helps to control the narrative in your favour.

3.  Fix the problem:

Trace the source of the issue and make the necessary decisions to address it. This also helps the public know that you are listening and can be trusted.

It is important to know that any brand can have a positive comeback from a negative press, the difference between those who do and those who do not is in how they handle and respond to it.

HOW TO MAXIMISE YOUR PRESS RELEASES.

A press release is an official statement given to the media to give information about an organisation’s official view or stand on a topic. Press releases have various uses, which range from correcting public information to getting people buzzed about a brand’s new direction and products etc. Press releases are important for any organisation serious about its public perception especially in the social media age where information spreads quickly and public opinion swings like a clock’s pendulum, an apt example would be GTB which recently released an official statement to clarify that they were not asked by the Supreme Court to pay an Automobile company any amount so as to correct an ongoing public rumour about the takeover of the bank.

In the past, brands have relied on print house and traditional media houses to pass across official information to the public, however, in the wake of social media the world has evolved to also using social media influencers and popular social media channels to also push press releases.

Here are tips for maximizing your press releases:

  • Use a catchy topic and introduction.

Your topic and lead paragraph should be interesting enough for the audience to want to read your statement and should also provide a “hook” for the journalist and contain information about the “who”, “what”, “when”, “where”, “why” and “how”.

  • Don’t bore your audience.

Studies show that people prefer to get information as concisely and accurately as possible, so keep your information short, simple and straight to the point. You could refer to this tip as the triple S.

  • Include a quote from the organization.

Make use of at least a quote from a top executive as this lends credibility and legitimacy to your release and this convinces the public of the legitimacy of the official document.

  • Make use of Social Media Influencers.

Influencers have a loyal following and this would help you reach their audience without much convincing needed. It is however vital to make sure the influencer’s brand story aligns perfectly with yours.

  • Honesty still sells.

There’s no substitute for truth. The audience has to trust that whatever comes from you can be depended on as accurate and factual, always.

Overall, keep evolving with the times and ensure that you stay relevant and in touch with innovative ways to reach your target audience.

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 
 
 
 
Chimamanda Ngozi Adichie just became the first African ever to deliver the Harvard University Class Day Speech which is a major feature of the university’s annual graduation events. Class Day speakers are selected by the students themselves.
Previous speakers include last year’s speaker, former US Vice President under President Obama, Joe Biden; former President Bill Clinton; Facebook COO, Sheryl Sandberg; Nobel Peace Prize laureate Mother Teresa; legendary music producer Quincy Jones; Federal Reserve Chairman Ben Bernanke; CNN Host Christiane Amampour; and Corretta Scott King, the wife of Dr. Martin Luther King, Jr. who delivered the very first Class Day speech in 1968 (Dr. King accepted the invitation before he was assassinated in April of that year, and his wife spoke in his place.)
Chimamanda’s speech on Wednesday at Harvard, included the importance of seeking to tell the truth in today’s world. She also spoke about while it is very important for people to be outraged, that it is crucial for one to understand the context in which an event took place or a statement was made- and the intent of the protagonist or speaker- before becoming offended or outraged. She exhorted the graduating students to be courageous in speaking the truth, as it may often mean that one is criticised for it, but that they will be able to gain true satisfaction from having maintained their integrity.
‘There is nothing more beautiful than to wake up every day holding in your hand the full measure of your integrity,’ she said. She received a standing ovation from the audience of approximately eight thousand people. 
Click the link below to watch full video 

Mercy Johnson Okojie Becomes Spokesperson For Mr. Chef Salt

Nollywood star Mercy Johnson Okojie has just signed an endorsement deal with Mr Chef Iodized salt as she becomes it’s brand ambassador. The event took place hours ago in Lagos.

Mercy Johnson Okojie took to her Instagram page to make the announcement.

“I’ve been teasing you for a few days I know…Say hello to the new brand ambassador for Mr Chef iodised salt!

We will be cooking up a storm very soon and I’ll be sharing all the delicious and healthy details!

I’m very excited about this new relationship with Mr Chef iodised salt and I can’t wait to tell you how using iodised salt has literally changed my life!”

This endorsement is the actress’ first for 2018.

Bringing The House Down! Laughs All Around as Potato Potahto Holds Star Studded Premiere in Nigeria

After several months of sold out, award winning screenings in some of the biggest film festivals across the globe, West African romantic comedy ‘Potato Potahto’ on the 16th of November held a star studded premiere at the IMAX cinema in Lekki.

In attendance were industry icons and a roll call of stars including Olu Jacobs, Mo Abudu, Biola Alabi, Kate Henshaw, Hilda Dokubo, Betty Irabor and others. They joined the film’s A list cast and crew including Shirley Frimpong Manso, Joselyn Dumas, Blossom Chukwujekwu, Lala Akindoju, Nikki Samonas and Inya Lawal. Other stars in attendance included Ufuoma Mc Dermott, Deyemi Okanlawon, Kunle Remi, Tope Tedela, Omoye Uzamere, Lilian Esoro, Ndidi Nwuneli and others.

The premiere was hosted by rising star actress Ade Laoye who opened the screening with a fun rendition of the Potato Potahto chorus off of ‘Louis Armstrong’s ‘Let’s Call it off.’ There were a lot of laughs at the end of the gripping romantic comedy.

Joke Silva who doubled as costar and producer also expressed her gratitude; “Nigeria finally gets to see our labour of love, I am incredibly grateful for the turnout and the strong support from our colleagues, friends and family, we hit the cinemas next!”

“I am thankful for the support of our amazing cast and crew and all our partners who believed in the vision and supported us in bringing our ideas to life, explained producer Inya Lawal. Thank you, thank you all! She added.

Directed by award winning Ghanaian film maker Shirley Frimpong- Manso; the film stars OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. The movie tells the story of a divorced couple, whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife, Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

Potato Potahto is a co-production of Ascend Studios, 19 April Entertainment Virgo Sun Ltd and Lufodo Productions . It hits Nigerian and South African cinemas on the 24th of November and makes its way to Ghanaian screens on the 30th of November.

Check out images from the Premiere below:[btx_gallery images=”1214,1215,1216,1217,1210,1219,1220,1223,1222,1225,1224,1218,1213″]Potato Potahto Lagos Premiere[/btx_gallery]

Potato Potahto Premieres at the Chelsea Film Festival |Bags 4 Awards at the Toronto Nollywood International Film Festival

Shirley Frimpong-Manso’s Potato Potahto, the first Nollywood film to ever premiere at the Chelsea Film Festival in New York, premiered on 21st October and had in attendance Shirley Frimpong-Manso, Ken Attoh, Joselyn Dumas and Nikki Samonas. 72 short films from 19 countries were screened at the 5th edition of the festival which was founded by Ingrid Jean-Baptiste.[btx_image image_id=”1198″ link=”/” position=”center”][/btx_image]

A day before this premiere, the movie bagged four awards at the inaugural edition of the Toronto International Film Festival in Canada. Awards received include Best Feature Film (Nollywood), Best Costume, Special jury awards for best actor (OC Ukeje) and Best Actress (Joselyn Dumas).

Potato Potahto tells the story of a divorced couple whose plans to share their matrimonial home results in chaos after the husband, Tony (OC Ukeje), brings in an attractive female house help. When his ex-wife, Lulu (Joselyn Dumas), then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

Already screened at five other international festivals, including the prestigious Cannes Film Festival and the Durban Urban Film Festival, Potato Potahto is a collaboration between Ascend Studios, 19 April Entertainment, Virgo Sun Ltd, Lufodo Productions and WB Entertainment.

The movie is set for release in Nigeria and South Africa on the 24th of November and Ghana on the 30th of November.[btx_gallery images=”1199,1201,1202,1203″]Insert gallery caption[/btx_gallery]

Tope Oshin’s Documentary ‘Nigeria: Shooting It Like A Woman’ To Air On BBC

Award-winning screen director Tope Oshin celebrates a new generation of Nigerian women film-makers who are currently reinventing Nollywood, the largest and most prolific film industry in Africa. She explores their distinctive approach to telling stories which aim to better represent women’s lives and aspirations in Nigeria today.

Tope pays tribute to the popular and inspirational film-maker Amaka Igwe, who died in 2014, and meets some of the key women now shaking up gender stereotypes and winning awards and audiences. These include the formidable and outspoken Mildred Okwo, director of the political satire The MeetingMichelle Bello, director of the hit romcom Flower GirlKemi Adetiba, who directed last year’s box office winner The Wedding Party; and Remi Vaughan Richards, whose drama Outspoken cast a searing spotlight on the issue of child brides.

The directors reflect on how women are succeeding in a male-dominated industry, despite the failure of the Nigerian parliament last year to pass the Gender Equality Bill which would give legal support for equal pay and equal rights for women in Nigeria.

The Documentary is a part of the 2017 season of BBC’s 100 Women. It will be aired on BBC World Service Radio between 11.30am – 12 Noon on Wednesday, 25th October

Also available to listen online and to download as a podcast from BBC iPlayer

Potato Potahto: First Nollywood Movie to be screened at the Chelsea Film Festival

Potato Potahto, the first Nollywood movie to ever be selected at the Chelsea Film Festival, will be screened tomorrow, 21st October, 2017 by 8.30pm. This is coming after it opened the Silicon Valley Film Festival, and won the ‘Best Narrative Feature Film’ award at the festival.

Joselyn Dumas, the movie’s female lead in an interview, described it as ‘A fun, yet difficult story that reflects the struggles couples go through’. She described the cast of the movie as ‘one of the best group of people she has ever worked with on a movie set’.

Chris Attoh, who attended the Silicon Valley Film Festival, said he was ‘overwhelmed by the positive reviews the movie received during, and after its screening’.

The movie which packs a striking cast including OC Ukeje, Joselyn Dumas, Joke Silva, Lala Akindoju, Nikki Samonas, Chris Attoh, Blossom Chukwujekwu and others, is an incredible showcase of how international co-operation, talent and creativity can combine to give a wonderful and generally attractive film experience.

Potato Potahto tells the story of a divorced couple who decide to co-habit on equal terms in their former matrimonial home, but soon come to the realisation that the ingenious idea is easier said than done.

It is a co-production of Ascend Studios, 19 April Entertainment, Virgo Sun Ltd, Lufodo Production and WB Entertainment.

The 5th Chelsea Film Festival will commence on October 19th and end on October 2nd.

Potato Potahto heads to African cinemas| Set to premiere in Nigeria, South Africa and Ghana

Following a series of successful screenings in some of the biggest festival across the globe, West African romantic comedy ‘Potato Potahto’ will kick off its cinematic releases across the continent from November 2017. Potato Potahto opens in Nigerian and South African cinemas on the 24th of November and makes its way to Ghanaian screens on the 30th of November.

Directed by award winning Ghanaian film maker Shirley Frimpong-Manso; the film stars OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, LalaAkindoju, AdjeteyAnang, Victoria Michaels and Nikki Samonas. The movie tells the story of a divorced couple whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife, Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

Producer Inya Lawal is ecstatic about the movie’s upcoming cinematic release; “We have taken Potato Potahto round the world to an  incredibly warm reception, we cannot wait to bring it to cinemas home in Africa, this is just the beginning! “ she explained.[btx_image image_id=”1182″ link=”/” position=”center”][/btx_image]

For South African filmmaker Bonginhlanhla‘Mr. B’Ncube, more African film makers should adopt Potato Potahto’s unique form of pan-African collaborations. “This collaboration is a true representation of Africans coming together and saying, ‘we own this space, our continent, our people,’ let’s serve them and tell those African stories-to our people.”Mr. B attended the Cannes Film Festival premiere of the film and immediately invited the Producers to release the film in South Africa, his production company Sukuma Media which released the action comedy flick, Safe Bet (2016), is actively involved in the South African release.

Director Shirley Frimpong-Manso reflects on the film’s journey; “It has been a whirlwind taking our labour of love across the world. I have truly been overwhelmed by the universal acceptance of the movie, the unusual storyline and our incredible cast; I look forward to when Potato Potahto finally hits the cinemas.”

Potato Potahto has been screened to rave reviews at the Cannes Film Festival, the Durban International Film Festival, the British Urban Film Festival, and the Silicon Valley African Film Festival. It was the first Nollywood film to screen at the Chelsea Film Festival and it heads to the American Film Market, the African International Film Festival and the Toronto Nollywood International Film Festival in November.

Potato Potahto is a co-production of Ascend Studios, 19 April Entertainment Virgo Sun Ltd, Lufodo Productions and WB Entertainment.

View Trailer below:[btx_video type=”self-hosted” video_id=”1185″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/WhatsApp-Video-2017-10-16-at-9.25.32-AM.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]

 

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MUSIC VIDEO:  Official Video for ‘Potato Potahto’ Soundtrack by OC Ukeje ft Vector

Star actor OC Ukeje has released the video for his song Potato Potahto which is also the sound track for the movie with the same title. The video for this track which was produced by Egar Boi and features Vector was shot in Durban, South Africa.

“I actually started singing before becoming an actor. When acting took over my life, I said to myself that my time as an artist will come one day. So when the opportunity came it seemed as a natural step for me to take,” says the talented actor and artist OC Ukeje.

 

The song “Potato Potahto” was produced by international record company Kingstone Records at Peaceville Entertainment’s studios in Lagos. The collaboration between the actor and singer OC Ukeje, star rapper Vector and genius song producer Egar Boi is the result of an excellent fusion between creative minds.

 

Potato Potahto” is the main soundtrack of the Award-winning film with the same name that will premiere in movie theaters from November 2017. The film stars some of Africa’s top actors including OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Nikki Samonas, Adjetey Anang, Lala Akindoju, Victoria Michaels and was directed by award-winning Shirley Frimpong-Manso.

Watch the video here: https://youtu.be/LeyNBdDPFoM

Actor OC Ukeje makes music debut with ‘Potato Potahto’ 

Multi-award winning actor OC Ukeje debuts as an artist with the release of the new single Potato Potahto featuring Nigerian rap super star Vector. The video stars beautiful Ghanaian actress Joselyn Dumas.
 The love song which was written and composed by OC himself will be released officially on Friday, 13th October 2017.
Watch the teaser below.
[btx_video type=”self-hosted” video_id=”1166″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/George_Lamberis_instagram.com_BaCLAWFgY2_.mp4″ poster_id=”1165″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/OC-capture.jpg”]