5 Ways of Improving Your Brand Image with Social Media

When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.

The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.

There are several factors you need to consider  when it comes to image branding:

1. Identify your target audience

The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.

Have an achievable goal

You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.

3. Create a good brand persona

Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).

4. Key messaging

After defining your brand persona, it is important to document your message to appeal to your target audience.

5. Be consistent

Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.

 

 

 

 

 

7 Effective Strategies for Marketing to a Nigerian Female Audience

 “Pleasing a woman should be as easy as making her your top priority.” ~ Anonymous

There’s nowhere this quote should come alive than in marketing to women. In this case women in Nigeria.

A look at majority of Nigerian TV adverts of the 70s, 80s and some from the 90s gives a glimpse into the marketing considerations of brands in those eras. – An unprecedented level of patriarchal patronage.

This may not be unconnected with the then positioning of women. Coupled with the expected gender roles, majority of Nigerian women at the time were less educated, poor and politically non-existent.

Now, the wheels are gradually turning for good. There are more educated Nigerian women. Majority of women entrepreneurs. Many more politically active women now trot our sphere, and the enlightenment quotient of the Nigerian woman is on a major rise, making it an error for any brand to try the marketing tactics of the past now and expect to win.

Why give consideration to female audience in marketing?

The Nigerian woman has perceptual and behavioural modes different from that of their male-counterpart, therefore marketing to her in the same mode as her male counterpart may not result in the same favourable outcome.

Secondly, Nigerian women are more advanced in knowledge, education and financial status. They possess a broader knowledge and view of the world now unlike it was in the past.

Therefore, any marketing effort that fails to take cognizance of these changes will fail to win them over.

How then can you market to the Nigerian female audience?

#1. Understand your women

We cannot say this enough. Learn about the exact demographics of your target female audience. Everything about them. Their age, life stage and all you require to totally understand them.

Understanding those helps you in designing strategies that would effectively market and convince them to make purchasing decisions favourable to you.

#2. Balance out equations

When you have a mixed target audience comprising of males and females, even things out by incorporating contents that communicates to both genders.

If it’s possible, use a mono marketing content that speaks to all target audience at once. If not, create marketing contents that specifically speaks to your varied audience, male and female.

#3. Don’t gender-generalize

Marketing to women does not mean you should lump all women together and shoot your contents at them. Hell no!

Just like in other audience types, women come in segments by status, interest, age, and other differences that separate each one of them from the other.

So, targeting them in a lump would be an error that will yield negative marketing results.

#4. Dig their likes, use them

Freebies, kids, cute men are just some strong magnets for the Nigerian female.  When appropriate, use these audience attractions in your contents while marketing to them.

One word of caution, use them in an intelligent manner.

#5. Freebies are bae

According to a study conducted at the King Saud University, Saudi Arabia, female consumers are more likely to respond to freebies regardless of their income levels. Same can be said of the Nigerian woman.

The average Nigerian female consumer, regardless of her economic status likes and looks out to maximize opportunities to purchase goods that comes with a promise of freebies.

In order to make your marketing attractive to a Nigerian female audience, dangle freebies around your offers when necessary.

#6. Beautiful colours are the new pink

It is a marketing error to presume that women love a constricted number of colours and go ahead to use them for ads and other marketing content.

Just like the men, women are attracted to a variety of colours and would react to marketing contents that speaks to their emotion no matter the colour.

Just make it beautiful and attractive.

#7. Tap into their emotions

Women are emotional beings, they’re prone to expressing their emotions and falling for emotions than the men.

All a savvy business person needs is a deliberate tap into this and win them over.

One of the best ways of doing this is by infusing storytelling and fun into your marketing content, then watch them get stuck to your brand as ants to sugar.

How to Leverage Trends for Brand Awareness on Social Media

Every business person wants their business to generate more income and grow beyond the teething stage.

They exploit every opportunity that lean towards this end and make the best of gains out of them.

Savvy business people do more. They go the extra mile to ensure things happen, including spending on marketing using social media. And adequately maintaining a successful social media account for a business comes with some handsome budgeting, but leveraging trends for your social media marketing efforts can get your business an organic viralty that can compete with its paid counterparts.

The good news is, the Nigerian society and its political arena presents on the steady, tons of trends that can be leveraged by businesses to drive massive social media awareness for their brands and save social media marketing costs.

An example is the story of the snake that swallowed 36 million naira which many businesses latched on to create conversations around their brands.

A good example leveraging a trend for social media content

Here’s how you too can do same.

#1. Understand your audience

We know that you already know your target audience, but when a trend surfaces and you wish to jump on it, there’s the need to remind yourself of those basics again.

Ask yourself, who’s my audience? Will this flow with them? How are they going to perceive this? Before you proceed.

#2. Be hyper sure it’s a trend

Trends are ongoing conversations and opinions about an issue of massive common interest. Not every noise is qualified to be a brand.

You need to be able to decipher which conversation deserves the trend crown before integrating them into your brand conversation.

The easiest way to do this is to pay attention to the trend section on Twitter, and check out for real time conversations on Twitter surrounding the identified trend.

#3. Play by audience location

Consider the location of your audience before jumping on trends.

The trend should match with your audience location. This is because trends in countries foreign to your audience will only generate snubs and no engagements. Engagement is needed to be able to drive awareness using trends.

#4. Twist narrative to suit your brand offer

When you notice a trend that suits your brand and fits in with your audience, the next thing to do is to create and weave a message that is in tandem with your brand’s offer around the trend before sharing them with your audience.

#5. Be creative, make it fun

One basic truth about marketing on social media is this, the audience wants to be either educated or entertained.

For this reason, any message with a touch of fun easily gels with online audience and sparks them into engaging with them.

So, make it fun.

Good intentions gone sour: A social media post weaved around a trend that triggered a customer’s ire.

#6. Scrutinize for offensiveness

Even when they have checked out on all the other criteria, social media content meant to leverage a trend for brand awareness still needs to be cross-checked for offensiveness.

Share the post with a friend or colleague who shares similarities with your target audience how they feel about the content before you post.

#7. Share with appropriate hashtags

This caps it all.

When you’re done with every other thing, share your post with industry hashtags that match with the topic of the content you wish to share. Then post.

Bonus

Of all the other social media platforms, trends go more viral on twitter. Consider using Twitter for posts weaved around trends.

Posting on the social media when your audience is offline may limit the performance of your post, so note when your audience is online and make your post to meet them at the point of their visit to your social media handle.

How to Use Emotional Intelligence in Customer Communications

Earlier this year, world’s second largest global clothing retailer, Hennes & Mauritz ran into troubling waters with its customers globally over an advert that it ran on its UK e-commerce site where it used five-year-old “Black boy” Liam Mango to model a hooded sweatshirt with the inscription, “Coolest monkey in the hood”.

Advert of controversy: The coolest monkey in the jungle advert.

The social media was awash with rage. Angry customers burgled the company’s South African store. Search engine results still return “Brand image killer” articles and comments about the company. Celebrities lashed out at the company, while the others with running contracts with H&M severed association with the brand among other occurrences.

Generally, H&M lost global goodwill over the avoidable racially insensitive advert. A classic case of an outright brand emotional intelligence aloofness.

What is emotional intelligence?

It is the ability to recognize one’s own emotions and those of others, discern between different feelings, label them appropriately and use emotional information to guide thinking and behavior.

Customers are humans driven by emotions and their purchase decisions are based on same. This makes emotional intelligence a critical aspect of customer communications.

How then can emotional intelligence be incorporated into your brand’s customer communications?

#1. Know your customers

To be able to effectively communicate with your customers without raising red flags, you should be able to thoroughly know your customers. Their age, location, annual income, parental status and every necessary information that fully helps you to get to know whom your customers are.

A thorough knowledge of your customers smoothens communication between both ends and makes it mutually benefiting.

#2. Respect and value your customers’ culture

Culture is a people’s way of living. If any company is desirous of remaining in business, then respect and value for the culture of its customers should be paramount in its communications strategy.

Learning about your customers’ culture helps you understand the norms and guides you in crafting communication strategies that effectively speaks to them without a trigger of bad blood.

If you don’t like your customers’ culture, respect it!

#3. Avoid keywords that evoke negative emotions

In your out-bound communication whether verbal or written, avoid keywords that are capable of triggering negative emotions among your customers.

Keywords about the race, religion, culture and history of your customers.

#4. Hire the right communications team

No business person is supposed to hate on its customers in any form. If dislike for your customers’ culture is consuming you, sooner or later it’ll manifest in your communications. And nothing ruins a business like bad communication.

To avoid the H&M kind of drama, hire a communications team with a culture of respect for diversity like Wildflower PR to handle your communications.

Wildflower PR manages some of Africa’s biggest brands. See some of them here.

Your turn

How do you feel about cultures that are completely different from yours? Have you ever had a case of a customer reacting badly during communication? How did you resolve the matter?

We would love to read your comments. Share them with us in the comments section.

 

 

5 Most Creative Valentine Season Campaigns of Recent Times

 

Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.

When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.

Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.

When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.

Well, we’re focusing on the dope side of the campaigns today.

Our article here chronicles five of the campaigns that brought the wow factor to the valentine’s season celebration in recent times.

 

#1. Cocacola’s couples’ happiness machine 2012

In a tweaked version of its first “Happiness strikes” campaign which was hosted in a New York University in 2010, Cocacola treated couples to a valentine’s day surprise by installing a remote-controlled vending machine specially made for couples in a busy New York shopping mall on the valentine’s day of 2015.

People had to do only one thing to have access to drinks from the vending machine.

And that was to prove that they were actually a couple, viola! they’ll be rewarded with cans of Cocacola drinks from the vending machine.

Awesome creativity, isn’t it?

 

 

#2. Flower Council of Holland’s #Cupidrone Love in the air 2015 

In 2015, Funnyhowflowersdothat.co.uk, an initiative of the Flower Council of Holland an organization in the Netherlands which promotes the use and selling of flowers.

In order to make people aware of the importance of flower to the celebration of valentine’s day, the organization organized the Love in the air campaign, in which #Cupidrone a real drone stealthily dropped red roses to couples.

When the drone spots his target, he drops them a red rose.

The campaign was set in Verona, the Italian city made famous by William Shakespeare’s Romeo and Juliet.

 

 

#3. Coca Cola’s #LoveIsInTheAir 2013

The Cocacola brand never ceases to amaze with awe inspiring creativity for its valentine’s season campaigns and this one was not different either.

Seeking ideas for its 2013 valentine’s day campaign, Cocacola threw open a contest challenging filmmakers around the world to come up with a creative advert to celebrate the day.

At last then 23-year-old Hugh Mitton’s idea was chosen.

The ad was simple but intriguing. Really intriguing.

The idea entailed dropping cans of Cocacola from a height to unsuspecting couples hanging out in a busy cityscape.

Aw! Such a lovely sight to behold.

See the video below.

#4. Swatch’s #ThisIsLove 2015

For its 2015 valentine’s day campaign, Swiss watch making giant Swatch wanted to generate a buzz and sales for its brands and that was how the #ThisIsLove campaign emerged.

For the campaign, Swatch positioned remote controlled display boards in select busy malls at Paris, Zurich, and Madrid.

To get to participate to win a 2,000 euros worth of travel voucher, fans had to find a key hidden in a heap of love themed pictures on the display board; by repeatedly moving their bodies in front of the board while the pictures are picked out to finally unravel the key.

When the key is unraveled, the fan gets an online access to pictures of themselves snapped by the display board when they log in to a portal.

They were expected to send the pictures to their val. When this is done, they get an access to enter for the promo proper.

Not a bad idea at all.

Check out the video below to see the campaign.

 

#5. Dominos Pizza on Tinder 2014

In 2014 Dominos Pizza decided to do something different from normal for the valentine’s season. Guess what they did? They registered on the dating site Tinder!

Registering a presence on Tinder, Dominos promoted its valentine’s day campaign offering Tinder users an opportunity to swipe right and win delicious meal deals.

This is how they did it.

First, they registered and next they kept swipping right and liked many individuals on the app. At last they got matched to hundreds of Tinder users whom they engaged in chats and made meal deals that finally got delivered to each of the individuals at their doorsteps.

What other thing could be more beautiful than that?

 

Now you have our five most creative valentine campaigns of recent times. Which other valentine season campaigns do you think is creative enough to grace this list?

Send us your comments.

7 Reasons to Use the Social Media as a Public Relations Tool For Your Brand

Before now, the traditional media via TV, newspapers, magazines and radio, played the role of public relations tools for brands. They were regarded the real deal till the appearance of the social media to the Nigerian business scene.

Now we are all hooked and it seems the craze for this communication medium will never cease.

Even though they are part of the new craze in town, majority of Nigerian brands still do not understand why (and how) the social media could be used as a PR tool for their brands.

We’ll show you why in this article.

#1. Everybody is on social

That sounds fallacious right? We agree too, but I am sure you’ll change your mind when you read the next lines.

According to United States Census Bureau, the human population in the world is over 7 billion.

Now let’s count.

Facebook has over 2 billion active users worldwide. Twitter has over 310 million users. Pinterest has over 360 million active users. Whatsapp has over 1 billion daily users.

Over 2 billion are active on Youtube. Over 5 million on Google plus and more.

Now you see why we said everybody is on social?

Everybody being on the social media means both your customers and prospective customers are there.

Time to shoot your shot somebody?

 

#2. No bottlenecks

Before the coming of the social media, you’ll need to go through middle men and bottlenecks which makes it hard to get your message to the right audience quickly.

Social media makes it easy to deliver your message to your target audience without having to go through any individual.

No bottlenecks.

 

 

#3. Gather real time data

Compared to the traditional public relations media, using the social media for PR grants you access to the real time data and behavior of your audience. You get to know what is working and what isn’t. You also get a chance to tweek your PR efforts and re-launch them for greater profitability.

 

#4. Targeting the right Audience

Doing PR on traditional media is like, a soldier at war shooting sporadically into the air without any major target. He will waste his bullets and also kill the innocent.

Even though doing your brand’s PR on traditional media sounds “sexy”, the attendant target audience mis-firings and the financial waste cannot be overlooked.

The traditional media is good, but for this reason, social media serves you better.

 

#5. Affordability

Doing adverts on traditional media requires that a brand sets aside a handsome amount of money unlike running same adverts on the social media.

Running ads on social media can cost as less as NGN300 depending on what you plan to achieve for your brand.

 

#6. Speed of light customer communication

Social media helps you interact with your target audience in the speed of light.

You get immediate feedback from your customers about your brand, and a seamless customer to brand communications.

 

#7. Fast reach

Whatever content is on the social media takes miliseconds to get to the target audience anywhere around the world.

This is not same with the traditional media which can get limited by location.

We believe you now know why you should take the social media seriously for your brand’s PR efforts.

Need help with running your social media and digital assets efficiently? You can talk to us.

5 TIPS TO THRIVE IN YOUR CAREER AS A PR PRACTITIONER

Very few people can explain what people in public relations really do. A lot of people might think that Public relations is just a cute name for people who organize fancy campaigns for brands. These “PR experts” most times have no idea what Public Relations actually is about.

To succeed in the PR space, you have to be willing to ‘put your all’ into it. You must have a ‘proper understanding of the brand(s) you are managing’ and should always ‘think’ before you talk.

Public Relations is a “strategic communication process” that builds ‘mutually beneficial relationships between organizations and their publics’

To survive in PR, please note that “PR is a Persuasion Business”. It involves convincing an audience; inside your building or town and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments.

Most people start out and eventually get sunk in the industry. But we have 5 unique tips to keep you thriving in the PR business;

  • RESEARCH: This is the most important part of PR. You must perform a brand survey and audience survey to gauge the awareness and perceptions of your client and public attitudes towards it. It’s extremely important to conduct a research before launching a PR program. This will determine the strategies and tactics that will be used to run the PR campaign.

 

  • UNDERSTAND THE AUDIENCE IS IN CHARGE OF CURRENT LANDSCAPE: Whatever campaign you want to push, understand that the target audience decides if the message is worth it or not. Understand who you are talking to, to enable the message to be sent out via the right medium.

If you understand this, you will always achieve PR Goals, therefore making clients happy.

  • THE FOUNDATION OF PR IS MULTITASKING: The beauty and challenge of public relations is found in its broad nature of expectancies. One minute you may be designing a runway show, the next you might be media pitching to local news stations. You should Have the determination and tenacity to complete any task promptly, effectively and with a smile.

PS: Learn the skill of doing more than one thing at the same time and doing it efficiently, this will keep you in the PR business for a very long time.

  • THINK OUTSIDE THE BOX: The only difference between you and the other PR guy is the idea you come up with for your clients. Do not limit your thoughts, always think out of the norm and think of breaking bounds. Try not to channel your thought towards some idea that has already been executed. Be unique and creative!

 

  • THINK ON YOUR FEET: Multitasking is a huge part of PR. You should always think on your feet. Think out of the box, save the word with your thoughts, BUT do it as fast as you can. Think on your feet. Come up with the smartest ideas without delays. Because Time is very important in PR and cannot be wasted.

 

To survive and thrive in public relations, it takes Effort, Persistence and a Huge Drive.

5 UNIQUE PR TACTICS THAT ARE SURE TO PIQUE THE ATTENTION OF YOUR AUDIENCE

Every PR Tactic is tailored to appeal to an audience; this can be a very daunting task because capturing their hearts can sometimes be very difficult. Therefore, in order to appeal to their minds, your brand needs to get a little resourceful by implementing some non-traditional PR tactics.

Ultimately, you want people to buy the relationship and promise rather than just the service or product; your strategies/tactics should tell your stories while also building your repute and reliability.

Here are some public relations tactics you can use to get a competitive edge.

Examine your competition 
Study your competitors, what they are offering and what type of media coverage they are achieving. You can make sure that you aren’t talking about the same topics, can see where they are being published so you can emulate, and learn from their mistakes. You should keep an eye on what your competition is up to, but you should never get fixated on it.

Write expert articles
Writing articles is an excellent way to establish yourself as an expert in your field and give you an edge against your competition. Your articles must be relevant, engaging and valuable for your target audience. You can then pitch your articles to the publications you would like to be featured in.

Provide commentary to the media 
Since journalists are always on the watch for new story angles, expert opinions and advice, providing commentary to the media is a brilliant way to demonstrate your own expertise and knowledge in your topic area. This could be as simple as offering a response to an article or pitching yourself to a publication for an interview. Reading the news everyday is essential for knowing the right time to provide commentary to the media.

Make the most of speaking opportunities 
Speaking at conferences or events is an excellent way to position yourself as an expert with your target audience, build your profile and credibility, and generate brand awareness is to speak at conferences or events. Don’t just be present at industry events, make your presence felt.

Use case studies to your advantage 
Case studies describe previous clients your business has worked with. They give potential customers or clients an insight into how your business operates, and how they can benefit from what your business has to offer.

Remember: The power of public relations ultimately lies in its ability to set a business apart.

 

5  HANDY SOCIAL MEDIA TIPS FOR START UPS

Authored by NimiClaret

Owning a small business and not knowing how to promote your brand could be difficult most of the time. In this new age of digital marketing, using social media to promote your brand is the best way to go. Your target audience are everywhere. You can find them on any social media platform you can think of; Facebook, Twitter, Instagram, LinkedIn etc. Setting up your accounts and managing them might seem difficult but here are five ways to take care of that with ease.

CREATE SOCIAL MEDIA PROFILES AND PAGES FOR YOUR BRAND

The first step to growing your audience on social media is having strong profiles and pages for your social media accounts. When building your profiles and pages, always make sure you fill out every single detail, put up a bio, website link, location, phone number and email address. This will give people who click on your profile a reason to follow you.

SHARE VALUABLE CONTENT

Another way to build your audience on social media is by sharing reasonable and valuable content. Always remember to share content your target audience will enjoy and they can benefit from. For instance, if your business is a smoothie business, share content about the benefits of smoothies and health tips.

PROMOTE YOUR CONTENT

Social media is just wonderful because its reach can go worldwide. People can notice your own business with a paid promotion. You have to invest in ads and social media management tools to help promote your business. There are various ways start-ups can share and market their content; you can boost your posts on Facebook, and can promote your posts on Instagram so they can appear higher on your audience’s feed, there by increasing the chance being seen.

BUILD YOUR COMMUNITY

You can now grow your audience after setting up your social media profiles, content and strategy. All you have to do is follow other people, pages and profiles, repost content, like posts and respond to comments. Always respond to feedback and be regular on your pages. Your community will definitely expand when you engage and interact with your audience regularly.

ANALYZE SOCIAL MEDIA STATISTICS

Always keep in mind that you have to track, monitor and measure your social media statistics. Vital metrics will show the success of your marketing strategy and how much you have achieved in a given period of time.

 

 

SIX TIPS ON HOW TO DEVELOP A KICKASS PR STRATEGY

 

A PR strategy enables you to consider every aspect of communicating a message in the best possible way. It helps you to make strategic decisions about the best ways to communicate, as well as increase your profile and build brand awareness. It will also help you to maximise the success of your PR efforts and help to grow your business.

Here are six tips to help you develop a strong PR strategy.

Know your end game
It is important to outline the goals and objectives for what you want to achieve, when creating a PR strategy.

For instance, you may want to launch a new product line in your business and create awareness for it in the market, or you may want to position your product/ service as the leader in its category. Make sure your goals are SMART i.e, specific, measurable, achievable, realistic and timely.

Define your target audience
Your target audience consists of the individuals, groups and communities that have influence and decision making power over your products or services. They are the ones you are trying to draw and sell to; the people you want to communicate with.

To understand who your target audience is start by asking: Who would be interested in hearing about my business, who are key decision makers, and who will take action to purchase my products/service.

Once you’ve identified your target audience, research their behaviours, such as what they read, what they watch, where they visit and how they consume media. By defining your target audience you can tailor your communication to suit their behaviours, and therefore increase the effectiveness of your PR strategy.

Set your key messages
Key messages are the core messages you want your target audience to hear and remember about your business. They are an important part of a PR strategy because they can shape your content and communicate a unified message.

You can include key messages in your written and spoken communication to convey a specific message about your business to your target audience.

For example, a key message for a business may be: WildFlower is a leader in the communications industry, by always staying on top of industry trends to create cutting edge campaigns.

What are your tactics?
Tactics are the activities that will help you to achieve your PR objectives. If we use the example of raising awareness for a new product, one tactic may be getting celebrities to endorse the product.

Other tactical options include email newsletters, influencer marketing, social media campaigns, blogs, public speaking etc.

Make a list of the types of publications your target audience reads, the events they attend and how they spend their time online. This may help to guide what type of tactics will work for you.

Set a deadline
Always put time frames around each tactic to ensure they are completed in a timely manner. For example, you could create an action plan which details the PR activities for a particular month. Outline things like: who will complete them, when you will start the activities and the deadline for completion.

A PR strategy with detailed time frames can help you to organise your workload, act as a reminder and ensure accountability.

Measure..Measure..Measure
It is important to measure the success of your PR strategy. By monitoring your success you can determine whether your PR activities are working and discover the areas you need to improve on. It’s also a good idea to regularly review your PR strategy to ensure it’s working effectively.

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YOUR WEBSITE AND YOUR BRAND: Five Helpful Tips On How To Harmonize Both

In today’s world, every business owner knows that having a business website and social media accounts is vital for reaching customers. Most startups successfully create an online brand for themselves, but maintaining that brand presence takes a considerable amount of time and energy. Consumers are likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search. So, when you start thinking you should let your online brand just drag along, wake up and smell the coffee.

A corporate website is the sum total of a business’ branding platform, an accumulation of all the aspects that have come together in various ways previously in an easy to access format. The goal of a website is to characterize a company, sell its products, attract more visitors, generate more business leads, promote more sales of company’s products and services, and ultimately help gain more return on investment. To achieve these, a company should have a consistent brand message that cuts through the clutter and builds loyalty and trust with the customer.

A good website should easily portray the company’s values and culture. Visitors who are satisfied will reach out to other potential customers, which will increase your business prospects.

Here are 5 questions that could help you know if you are doing right by your website…

  1. Does the experience of your site feel authentic?

Your site should not look like the clone of another. It should convey your brand personality — through imagery, motion, color, typography, layout, voice, and tone. If you’re all about information and statistics, make your site crisp and efficient. If you offer  creative services, show them off on your site. High end brand? Communicate that through elegant design.

The headlines and visuals on every key landing page should communicate your competitive strength. If they don’t, rethink them.

  1. Does your website contain a clear call to action?

Anticipate the way users want to interact with your site then build the site in a way that lets them do that, because most web users are task oriented and goal driven. A visit to your website should leave them saying (with satisfaction), “I found what I needed.”

View more work. Search our listings, Sign up for our e-newsletter, Speak with a representative, Add to cart etc, are some calls to action you can use to make your website easily navigated.

  1. Is what you do clear and interesting to your users?

The importance of first impressions cannot be overstated. You aren’t a monopoly; consumers are constantly comparing you with competition. Visitors should grasp, within seconds, who you are and what you do.

Use  simple and clear descriptions of the company’s mission and vision statements.

  1. Does your site strengthen the experience you’ve created on other channels?

The goal is to create a seamless experience — online and offline. If consumers are already familiar with you from, say, an ongoing business relationship, a retail presence, or media coverage, your business’ website needs to deepen their understanding of your value. It should move them along the continuum of Awareness- Deliberation – Preference -Purchase.

Your online and offline experiences should work in sync, reinforcing one another.

  1. Does your site feel current?

If the answer is no, then you need to do better. An outdated website equals an outdated business. It is important to know that an out-of-date website leaves a negative impression, on a grand scale. Therefore, do not  create a website you can’t manage; consciously commit to monthly, weekly, sometimes even daily updates.

11 Surefire Ways to Schedule Interviews

Scheduling media slots for your client can be an arduous task. this is because there are lot of other people vying to get that same interview for their own clients. You may be unfortunate to call when an editor is having a bad day which may drown your hopes of getting it for your client. But here are 11 surefire tips that will make sure you carry on a conversation from the beginning till you schedule even the highly contested interviews.

  1. Do Research:

The kind of research needed here is not deep and could be done within minutes. You need to be sure of the kind of media outlet it is. Study their patterns and the kinds of guests the handle on their shows.

Will my client be of interest to them?

What kinds of questions are they likely to ask and how will I craft them without hurting any party?

Will this interview achieve the bottom line for my client?

Is the timing perfect?

Will it give my client the required exposure needed?

  1. Focus on Priorities:

While scheduling interviews, make sure you focus on the main reason you’re calling or sending out an email. The name of your client, a brief description of who he/she is, reasons he/she should be featured in their media outlet.

  1. Sound Convincing and confident:

Part of what makes you sound convincing is preparation. You have to be prepared to make the call and know exactly what you wish to ask for.  So you do not falter while making the call. Being well equipped with all the information needed makes you sound confident and make demands.

  1. Find Shortcuts:

You might hear the word “shortcut” and assume that means shoddy work. But, that’s not what this strategy is about at all. Successful people are always concerned with producing top-notch results—however; they also find little ways to save time in the process. You need to do other things aside scheduling that interview. So find a way to get off the phone as quickly as possible and send a lengthy mail instead.

  1. Be Specific:

Make your request clear. Remember that without guests there would be no shows. As much as you need them, they need you too. So do not be subjected to being pushed around while trying to schedule. Most times it is better to reject their options at first to make them know that you know what you really a want. All these without sounding haughty to those you’re talking to.

  1. Timing is important:

Know the perfect time to call offices and business places. Try not to call just before closing time because all they are thinking of is to clear their desk and go home. Give them some time in the morning to settle in before calling except it is in an emergency.

  1. Space calls:

Just in case you call and you do not get through, always wait minutes before calling. They might be in a meeting and your calls might be disturbing them.

  1. Achieve a Consensus:

Make sure you reach a conclusion. Never leave any conversation hanging. This shows thoroughness in execution. You may reach a conclusion on when to call back for more information or details of the interview

  1. Request for feedback:

Always request for a response or feedback whenever you send a mail. This will prompt the contact person that you are actually waiting to hear from them and will keep the conversation going till you reach a consensus.

  1. Always look for other options:

Just in case you do not get the slot or show for your client, always look for other options. Do they have another show that can go with your clients wants? You can also reschedule to another time suitable for both your client and the media outlet. Do not let the contact slide by. Always fix another time dependent on the needs of your client.

  1. Remember to show gratitude:

Show gratitude in terms of tone of voice and in writing too. When the interview is conducted or the publication is released, always show gratitude. It doesn’t cost a thing and it created good relationship and an air of friendship between you and the contact person. In case you need to call in quick favors you may have an advantage.

 

 

 

 

Personality Types of Clients You Need To Know

Here at WildFlower PR & Company, we have quite a number of clients which we manage, and we need them just as much as they need us. If we didn’t have any clients, our work here would be for nothing.
Not all our clients are difficult, but in all honesty, the perfect client is rare, though not extinct. This article focuses on seven personality types of clients who aren’t so perfect because of course, no two persons are the same.

1) The “Word-Breaker”

types of clients

“Promises are made to be broken”, says the word-breaker. Word-breaking clients remind us just how important it is to write a contract prior to commencing a project. He expects you to honor your end but has no intention of fulfilling his own commitments. He is always right in his own eyes and works hard to keep the upper hand. Be careful when dealing with the word-breaker because when something goes wrong, you will be the target in his firing range, and he will not hesitate to shoot you dead.

2) The “Garbage Collector”

types of clients

Less is not more—at least, not in the world of the garbage collector. As PR professionals, we always hope that our clients have an idea of what they want, but the garbage collector goes to the extreme; prior to approaching you with his project, he has done plenty of research and assembled all of the ideas that he likes. This kind of person goes to a buffet and puts a little of everything on his plate. He wants to infuse everything possible into his plan. The concept of simplicity is lost on him, even though you repeatedly try to explain it. It’s his way or the highway.

3) The “Clueless Child”

types of clients

This is the opposite of the garbage collector. Like a child with a short attention span, he is indecisive and ignorant. Working with the clueless child might not seem so bad at the beginning; he is agreeable and relies on your expertise. Problems only arise after your initial agreement on the details of the project—when he starts to change his mind. He has probably thought it through after receiving feedback from friends, co-workers or other experts. He calls you in the middle of the night—whenever inspiration strikes—to tell you that he wants certain changes made.

4) The “Queen of Hearts”

types of clients

Be prepared to be at the beck and call of the queen of hearts. The queen of hearts wants you to fix all her problems, and she wants it done yesterday. Your loyalty is expected, your respect demanded. She has no concept of weekends, public holidays or time itself. If she calls you in the middle of the night, be glad! She wants you to be a strategist, developer, organizer, networker, anti-virus expert, plumber and even nanny. Her wish is your command so just learn to say “Yes, your majesty.”

5) The “Smart Aleck”

types of clients

The smart Aleck thinks he knows it all. In fact, he has probably worked with a few other experts in the past and so he feels compelled to interfere because he wants his “expert views” to be taken into consideration. The truth is: the smart aleck knows very little about PR or PR Strategy but he insists that his idea is better than yours. He tells you everything without really saying anything. He has particular ideas about what he wants but never communicates them explicitly. “It’s so easy even a monkey could do it,” he claims.

6) The “Nitpicker”

types of clients

“Hold it right there! I’ve got a bone to pick with you,” says the nitpicker. There is always something wrong with what you’ve done: the plan is not what he envisioned, the content is not engaging enough, the images are not as exciting as he expected. The nitpicker scrutinizes your work and never fails to find fault with it. One could call him a perfectionist, but the truth is he’s just trying to get his money’s worth by ensuring that you work doubly hard for the money that you will wrench from his cold unwilling hands.

7) The “Scrooge”

types of clients

The scrooge wants everything for nothing. He’s the poster child for “awoof dey run belle”. He loves goodwill so much, so expect to battle for months with the scrooge over final payment for the project. He expects you to fix everything for him even after the deal is done but is not afraid to renege on your fees, and he insists on further discounts, despite your unwillingness. Be happy as soon as you eventually get paid and run as fast as you can from him…though this doesn’t always mean the war is over lol. The scrooge will find you anytime he likes.

 

In summary, every client has a different level of knowledge and expertise. They also have different expectations. Most of our clients are great to work with and we have a few real gems among them. The truth is this: If you want your industry to be fair, you have to play fair and treat people fairly.

3 Surefire Ways To Get Paid For Your Ideas in 2017

So let’s say you woke up on the morning of January 1st, 2017 with the most brilliant idea the world has ever known. You think about it and you decide to write it down. You turn it over and over in your mind and finally come to a conclusion that it needs to be shared with the world. But! There’s a “BUT”. As much as your idea is most likely the next big thing, deep down your mathematical senses and guts won’t let it go scott free without getting a little “reward or compensation” in return. You want to get paid for your ideas, so you begin to imagine who on this planet would be the highest bidder for your amazing idea, but you’re stuck.get paid for your ideas

Not to worry, this article will teach you all the tricks you need to learn in order to get paid for your ideas in 2017. Who knows, you could be well on your way to becoming the next Mark Zuckerberg or million-dollar baby.

So, how can you get paid for your ideas? Well, the concept is simple: Find companies, individuals or organizations who will be willing to pay for your ideas, so long as they can bet that your ideas will bring them maximum profit, you both would be smiling to the bank at the end of the day.

get paid ideas

#RULE 1: Companies searching for new ideas – There are companies out there willing to listen to anyone for input, and that will pay for ideas. However, there are probably hundreds or even thousands of companies online that officially say they will pay you for your ideas, in CASH. A quick search on Google will help you to discover more of these great opportunities. Some companies will tell you directly that they are searching for new ideas, and that if share your ideas with them, then they will pay you if they decide to use your idea. Only be ready to go all out with your presentation, strategy, artwork, case studies and any other inputs necessary to build confidence in the minds of your buyers.

plan strategy effort idea solution

 

#RULE 2: Patent your Idea – First of, you need to determine if your idea is a general idea or a more specific (niche) idea. If it’s a niche idea, it’s easier to customize. A great way to search for patents is to use Google Patent Search at google.com/patents. Here you’ll find more than 7 million patents. As defined by Wikipedia, a patent is a set of exclusive rights granted by a state to an inventor or his assignee for a fixed period of time in exchange for a disclosure of an invention. Once you have ascertained that your idea really is unique and that there is no patent identical to your idea then go ahead. patent your idea disadvantage

Yes, there’s always a BUT.

You need to understand that getting a patent will cost you some money, so you might want to consider selling the idea itself instead of receiving a patent. In some cases this would obviously be a mistake, in other cases this may be the easiest and fastest way to make some quick money. What you could do is “lay open” your idea with a trusted person or company in exchange for a reward. Naturally, make sure you don’t spill the beans before you know for sure that you get your reward.

 

#RULE 3: Start your own Start-Up Company!

startup company

So what if you have a really great idea, but you don’t want to sell it or share it with others. Then there’s only one option: Use your idea to start a business.

If you believe in your own idea, then use it to generate a solid income for yourself. However, you should note that most businesses fail in their first 3-5 years. If you want to keep your business alive, then you need to learn what you need to learn and apply your knowledge.

A great idea will never make you rich. It’s what you decide to do with that idea that could make you a fortune.

It’s not too late to start. Get paid for your ideas today!

WIN!

3 PR TRENDS TO LEVERAGE ON IN 2017

 

pr trends

Finally February is here! 💃 in case you’re looking for new ways to make your brand stand out, these PR trends will help you boost your PR activities throughout the rest of the year:

1)Executive Thought Leadership: Thought leadership, when done well and when the executive has something to say that isn’t the same as everyone else, works wonders. If your clients can combine their PR activities with providing relevant information on trending topics, their thought leadership will boom in 2017!

2)Influencer Marketing: According to a Nielsen survey, 92 percent of consumers trust recommendations from individuals they may or may not personally know if such individual is perceived as a “social media star” in the industry. So if you don’t already have a strong influencer marketing program set for 2017, you’ll be way behind. 

3)Contributor Marketing: The more great content you have, the more followers and readers you get and consequently, the more other networks will want to work with you or use your content in order to get more traffic for themselves as well. Contributors always have something new and fresh to say. So if you aren’t a contributor or thought leader in any way, it’s best you find one to latch on to. 

All the above tips will help you secure your spot as a leading PR Agency/Firm in no time!