8 Ways To Handle A Social Media Crisis

As a business, brand or any organisation you will likely face a public relations crisis at some point, the way you respond to it can either build your image or damage it. It is important to properly handle such, should it occur, so as to maintain a proper relationship with your clients and business partners. Here are 8 ways to handle a crisis:

1. Take responsibility

2. Stay proactive, transparent and accountable

3. Have a strategy in place in case you face a social media backlash

4. Communicate as a brand not as an individual

5. Remember to humanise your messages

6. Include verifiable quotes in your press releases.

7. Apologise where wrong, and take corrective actions.

8. Keep monitoring the situation and communicate regularly. Anyone operating in the public relations sphere needs to be vigilant, proactive and have a strategy in place so as to quickly and effectively handle any PR crisis that might arise. At WildFlower PR we take issues and crisis management seriously; as we are proactive and have a strategy in place to see that our clients are never caught unawares.

HOW TO MAXIMISE YOUR PRESS RELEASES.

A press release is an official statement given to the media to give information about an organisation’s official view or stand on a topic. Press releases have various uses, which range from correcting public information to getting people buzzed about a brand’s new direction and products etc. Press releases are important for any organisation serious about its public perception especially in the social media age where information spreads quickly and public opinion swings like a clock’s pendulum, an apt example would be GTB which recently released an official statement to clarify that they were not asked by the Supreme Court to pay an Automobile company any amount so as to correct an ongoing public rumour about the takeover of the bank.

In the past, brands have relied on print house and traditional media houses to pass across official information to the public, however, in the wake of social media the world has evolved to also using social media influencers and popular social media channels to also push press releases.

Here are tips for maximizing your press releases:

  • Use a catchy topic and introduction.

Your topic and lead paragraph should be interesting enough for the audience to want to read your statement and should also provide a “hook” for the journalist and contain information about the “who”, “what”, “when”, “where”, “why” and “how”.

  • Don’t bore your audience.

Studies show that people prefer to get information as concisely and accurately as possible, so keep your information short, simple and straight to the point. You could refer to this tip as the triple S.

  • Include a quote from the organization.

Make use of at least a quote from a top executive as this lends credibility and legitimacy to your release and this convinces the public of the legitimacy of the official document.

  • Make use of Social Media Influencers.

Influencers have a loyal following and this would help you reach their audience without much convincing needed. It is however vital to make sure the influencer’s brand story aligns perfectly with yours.

  • Honesty still sells.

There’s no substitute for truth. The audience has to trust that whatever comes from you can be depended on as accurate and factual, always.

Overall, keep evolving with the times and ensure that you stay relevant and in touch with innovative ways to reach your target audience.

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 

Chimamanda Adichie joins Bill Clinton, Mother Teresa and Christiane Amanpour as the first African to address the Harvard University Day Speech 
 
 
 
Chimamanda Ngozi Adichie just became the first African ever to deliver the Harvard University Class Day Speech which is a major feature of the university’s annual graduation events. Class Day speakers are selected by the students themselves.
Previous speakers include last year’s speaker, former US Vice President under President Obama, Joe Biden; former President Bill Clinton; Facebook COO, Sheryl Sandberg; Nobel Peace Prize laureate Mother Teresa; legendary music producer Quincy Jones; Federal Reserve Chairman Ben Bernanke; CNN Host Christiane Amampour; and Corretta Scott King, the wife of Dr. Martin Luther King, Jr. who delivered the very first Class Day speech in 1968 (Dr. King accepted the invitation before he was assassinated in April of that year, and his wife spoke in his place.)
Chimamanda’s speech on Wednesday at Harvard, included the importance of seeking to tell the truth in today’s world. She also spoke about while it is very important for people to be outraged, that it is crucial for one to understand the context in which an event took place or a statement was made- and the intent of the protagonist or speaker- before becoming offended or outraged. She exhorted the graduating students to be courageous in speaking the truth, as it may often mean that one is criticised for it, but that they will be able to gain true satisfaction from having maintained their integrity.
‘There is nothing more beautiful than to wake up every day holding in your hand the full measure of your integrity,’ she said. She received a standing ovation from the audience of approximately eight thousand people. 
Click the link below to watch full video 

5 Ways of Improving Your Brand Image with Social Media

When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.

The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.

There are several factors you need to consider  when it comes to image branding:

1. Identify your target audience

The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.

Have an achievable goal

You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.

3. Create a good brand persona

Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).

4. Key messaging

After defining your brand persona, it is important to document your message to appeal to your target audience.

5. Be consistent

Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.

 

 

 

 

 

5 Most Creative Valentine Season Campaigns of Recent Times

 

Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.

When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.

Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.

When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.

Well, we’re focusing on the dope side of the campaigns today.

Our article here chronicles five of the campaigns that brought the wow factor to the valentine’s season celebration in recent times.

 

#1. Cocacola’s couples’ happiness machine 2012

In a tweaked version of its first “Happiness strikes” campaign which was hosted in a New York University in 2010, Cocacola treated couples to a valentine’s day surprise by installing a remote-controlled vending machine specially made for couples in a busy New York shopping mall on the valentine’s day of 2015.

People had to do only one thing to have access to drinks from the vending machine.

And that was to prove that they were actually a couple, viola! they’ll be rewarded with cans of Cocacola drinks from the vending machine.

Awesome creativity, isn’t it?

 

 

#2. Flower Council of Holland’s #Cupidrone Love in the air 2015 

In 2015, Funnyhowflowersdothat.co.uk, an initiative of the Flower Council of Holland an organization in the Netherlands which promotes the use and selling of flowers.

In order to make people aware of the importance of flower to the celebration of valentine’s day, the organization organized the Love in the air campaign, in which #Cupidrone a real drone stealthily dropped red roses to couples.

When the drone spots his target, he drops them a red rose.

The campaign was set in Verona, the Italian city made famous by William Shakespeare’s Romeo and Juliet.

 

 

#3. Coca Cola’s #LoveIsInTheAir 2013

The Cocacola brand never ceases to amaze with awe inspiring creativity for its valentine’s season campaigns and this one was not different either.

Seeking ideas for its 2013 valentine’s day campaign, Cocacola threw open a contest challenging filmmakers around the world to come up with a creative advert to celebrate the day.

At last then 23-year-old Hugh Mitton’s idea was chosen.

The ad was simple but intriguing. Really intriguing.

The idea entailed dropping cans of Cocacola from a height to unsuspecting couples hanging out in a busy cityscape.

Aw! Such a lovely sight to behold.

See the video below.

#4. Swatch’s #ThisIsLove 2015

For its 2015 valentine’s day campaign, Swiss watch making giant Swatch wanted to generate a buzz and sales for its brands and that was how the #ThisIsLove campaign emerged.

For the campaign, Swatch positioned remote controlled display boards in select busy malls at Paris, Zurich, and Madrid.

To get to participate to win a 2,000 euros worth of travel voucher, fans had to find a key hidden in a heap of love themed pictures on the display board; by repeatedly moving their bodies in front of the board while the pictures are picked out to finally unravel the key.

When the key is unraveled, the fan gets an online access to pictures of themselves snapped by the display board when they log in to a portal.

They were expected to send the pictures to their val. When this is done, they get an access to enter for the promo proper.

Not a bad idea at all.

Check out the video below to see the campaign.

 

#5. Dominos Pizza on Tinder 2014

In 2014 Dominos Pizza decided to do something different from normal for the valentine’s season. Guess what they did? They registered on the dating site Tinder!

Registering a presence on Tinder, Dominos promoted its valentine’s day campaign offering Tinder users an opportunity to swipe right and win delicious meal deals.

This is how they did it.

First, they registered and next they kept swipping right and liked many individuals on the app. At last they got matched to hundreds of Tinder users whom they engaged in chats and made meal deals that finally got delivered to each of the individuals at their doorsteps.

What other thing could be more beautiful than that?

 

Now you have our five most creative valentine campaigns of recent times. Which other valentine season campaigns do you think is creative enough to grace this list?

Send us your comments.

7 Reasons to Use the Social Media as a Public Relations Tool For Your Brand

Before now, the traditional media via TV, newspapers, magazines and radio, played the role of public relations tools for brands. They were regarded the real deal till the appearance of the social media to the Nigerian business scene.

Now we are all hooked and it seems the craze for this communication medium will never cease.

Even though they are part of the new craze in town, majority of Nigerian brands still do not understand why (and how) the social media could be used as a PR tool for their brands.

We’ll show you why in this article.

#1. Everybody is on social

That sounds fallacious right? We agree too, but I am sure you’ll change your mind when you read the next lines.

According to United States Census Bureau, the human population in the world is over 7 billion.

Now let’s count.

Facebook has over 2 billion active users worldwide. Twitter has over 310 million users. Pinterest has over 360 million active users. Whatsapp has over 1 billion daily users.

Over 2 billion are active on Youtube. Over 5 million on Google plus and more.

Now you see why we said everybody is on social?

Everybody being on the social media means both your customers and prospective customers are there.

Time to shoot your shot somebody?

 

#2. No bottlenecks

Before the coming of the social media, you’ll need to go through middle men and bottlenecks which makes it hard to get your message to the right audience quickly.

Social media makes it easy to deliver your message to your target audience without having to go through any individual.

No bottlenecks.

 

 

#3. Gather real time data

Compared to the traditional public relations media, using the social media for PR grants you access to the real time data and behavior of your audience. You get to know what is working and what isn’t. You also get a chance to tweek your PR efforts and re-launch them for greater profitability.

 

#4. Targeting the right Audience

Doing PR on traditional media is like, a soldier at war shooting sporadically into the air without any major target. He will waste his bullets and also kill the innocent.

Even though doing your brand’s PR on traditional media sounds “sexy”, the attendant target audience mis-firings and the financial waste cannot be overlooked.

The traditional media is good, but for this reason, social media serves you better.

 

#5. Affordability

Doing adverts on traditional media requires that a brand sets aside a handsome amount of money unlike running same adverts on the social media.

Running ads on social media can cost as less as NGN300 depending on what you plan to achieve for your brand.

 

#6. Speed of light customer communication

Social media helps you interact with your target audience in the speed of light.

You get immediate feedback from your customers about your brand, and a seamless customer to brand communications.

 

#7. Fast reach

Whatever content is on the social media takes miliseconds to get to the target audience anywhere around the world.

This is not same with the traditional media which can get limited by location.

We believe you now know why you should take the social media seriously for your brand’s PR efforts.

Need help with running your social media and digital assets efficiently? You can talk to us.

5 TIPS TO THRIVE IN YOUR CAREER AS A PR PRACTITIONER

Very few people can explain what people in public relations really do. A lot of people might think that Public relations is just a cute name for people who organize fancy campaigns for brands. These “PR experts” most times have no idea what Public Relations actually is about.

To succeed in the PR space, you have to be willing to ‘put your all’ into it. You must have a ‘proper understanding of the brand(s) you are managing’ and should always ‘think’ before you talk.

Public Relations is a “strategic communication process” that builds ‘mutually beneficial relationships between organizations and their publics’

To survive in PR, please note that “PR is a Persuasion Business”. It involves convincing an audience; inside your building or town and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments.

Most people start out and eventually get sunk in the industry. But we have 5 unique tips to keep you thriving in the PR business;

  • RESEARCH: This is the most important part of PR. You must perform a brand survey and audience survey to gauge the awareness and perceptions of your client and public attitudes towards it. It’s extremely important to conduct a research before launching a PR program. This will determine the strategies and tactics that will be used to run the PR campaign.

 

  • UNDERSTAND THE AUDIENCE IS IN CHARGE OF CURRENT LANDSCAPE: Whatever campaign you want to push, understand that the target audience decides if the message is worth it or not. Understand who you are talking to, to enable the message to be sent out via the right medium.

If you understand this, you will always achieve PR Goals, therefore making clients happy.

  • THE FOUNDATION OF PR IS MULTITASKING: The beauty and challenge of public relations is found in its broad nature of expectancies. One minute you may be designing a runway show, the next you might be media pitching to local news stations. You should Have the determination and tenacity to complete any task promptly, effectively and with a smile.

PS: Learn the skill of doing more than one thing at the same time and doing it efficiently, this will keep you in the PR business for a very long time.

  • THINK OUTSIDE THE BOX: The only difference between you and the other PR guy is the idea you come up with for your clients. Do not limit your thoughts, always think out of the norm and think of breaking bounds. Try not to channel your thought towards some idea that has already been executed. Be unique and creative!

 

  • THINK ON YOUR FEET: Multitasking is a huge part of PR. You should always think on your feet. Think out of the box, save the word with your thoughts, BUT do it as fast as you can. Think on your feet. Come up with the smartest ideas without delays. Because Time is very important in PR and cannot be wasted.

 

To survive and thrive in public relations, it takes Effort, Persistence and a Huge Drive.

ASCEND’S OLU JACOBS, JOKE SILVA, OC UKEJE AND LALA AKINDOJU STAR IN ROMANTIC COMEDY ‘THE ROYAL HIBISCUS HOTEL’

The iconic Olu Jacobs and Joke Silva, our favourite leading man, OC Ukeje and the versatile Lala Akindoju co-star in soon to be released Romcom “The Royal Hibiscus Hotel”

Art imitates life as Olu Jacobs and Joke Silva play a couple; Richard and Augustina who enjoy a passionate love story  after 40 years of marriage.

OC Ukeje takes on the role of the dapper Felix who’s  in love with ‘Ope’ (Zainab Balogun) who is unable to reciprocate his love. Lala Akindoju is hilarious as Chika, a carefree receptionist whose career goals appear to be getting Deji (Kenneth Okojie) Ope’s boyfriend to fall in love with her.

The Royal Hibiscus hotel is the story of Segun and Rose Adeniyi, who run a hotel in a little town in Lagos, Nigeria. Their daughter, Ope, is living in London, working a dead-end job while trying to open her own restaurant. When Ope decides to return to Nigeria, she meets Deji, a charming young businessman with a secret that threatens her plans to restore the hotel’s fortunes.

The Royal Hibiscus Hotel is a production of Ebonylife Film. It was screened at the Toronto International Film Festival(TIFF)and will be in cinemas from February 9 2018.

TOPE OSHIN’S ‘NEW MONEY’ SET TO HIT CINEMAS SOON

 

After successfully directing the third and fourth season of  MTV Base’s  ‘Shuga’ and Ebony Life TV’s  first legal drama series ‘Castle and castle,’ Ascend’s Tope Oshin is ready to release her latest project; ‘New Money’

New Money is a comedy about a poor girl who unexpectedly stumbles into an inheritance that changes her life forever. The movie was written by Naz Onuzo and features Jemima Osunde, Kate Henshaw, Blossom Chukwujekwu, Osas Ighodaro and Falz amongst others.

Tope Oshin is known and celebrated for her exceptional body of work as a director, with ‘New Money’ she is expected to deliver one of Nollywood’s biggest movies of 2018.

New Money will be in cinemas on the 23rd of March 2018.

Happy Holidays from all of us at WildFlower PR.

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We can’t believe that 2017 is finally rushing to an end, after all our hard work, we officially close for the year today!

We have been part of some fantastic projects this year, we wrote a mini blog post about it and you can read it at www.wildflowerpr.com.

Special thanks to our clients, partners and friends for their support this year.
Do have an amazing and restful holiday (Yes, take a long nap or two).

We wish you an incredible new year ahead!2017

Hearty Cheers!
Team WildFlower

The Year in Review…

The year 2017 has been fun, interesting and challenging. At WildFlower PR, we pushed ourselves even harder and achieved greater results.

Here’s a brief review of what we, as well as our clients were up to in 2017.

GLOBACOM LIMITED

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On Thursday January 5, 2017, the GLO CAF Awards was held at the International conference center in Abuja.The event was hosted by Richard Mofe-Damijo and Mimi Fawaz.

This year, Glo organized the biggest music/comedy tour in Nigeria. The tour commenced on April 15th, 2017 and ended on October 15th, 2017. It covered over 27 cities and was hosted by Mercy Johnson-Okojie, Juliet Ibrahim, Uche Jombo and Ebube nwagbo.

The grandmasters of data had numerous user friendly plans this year; the #GloEverydayBonanza, #GloUnfairAdvantage #GloFreeDataDay and #GloJumboSim.
They also did a lot of customer appreciations through their #GloEverydayBonanza!

PROFESSOR JOHNBULL

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The popular TV comedy series, Professor Johnbull, sponsored by Globacom is on its 5th season. The season started with two actors making their debut on the show; Angela Okorie and Osita Iheme, popularly known as Pawpaw. While Pawpaw comes in for Churchill (Jnr. Pope Odonwodo), the scholar’s son, who has traveled to the United States of America for further studies, Okorie replaces Mercy Johnson-Okojie, who played the role of Caroline, the professor’s housemaid.

The show runs on   NTA Network (NTA International on DSTV Channel 251 and NTA on StarTimes) by 8.30pm on Tuesdays.
You can binge watch the show on Glo Cafe App or stream on YouTube.

Click on to stream https://www.youtube.com/watch?v=AqqmfqCNJ6c

POTATO POTAHTO

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After several international screenings which won the movie several awards, it was released in Nigerian and South African cinemas on 24th November, 2017 and Ghanaian cinemas on 30th November. One month after and the movie is still being shown in cinemas. It’s safe to say it Potato Potahto is a people favorite.

MERCY JOHNSON-OKOJIE

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Mama Purtiy, the Nollywood star was appointed a Senior Special Assistant(SSA) to the Kwara State Governor on entertainment, arts and culture in March this year.

She organized a talent hunt to give back to the youth of her state and also began shooting of the Kogi indigenous movie ‘INIKPI’.

LINDA OSIFO

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Nollywood Starlet was always in the news for good cause ofcourse! She was a guest on several TV shows, granted print interviews and even had her own cover!

She starred in EbonyLife’s Fifty the series, Jemeji and was very busy on the set of several movies which will be unveiled soon.

Linda has been a co-host of the Give’N’Take National Jackpot Gameshow with Segun Arinze.

 

BOOMSKY SMOOTHIES

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Don’t forget to add Boomsky Smoothies to your festivities this holiday season. It’s our favorite thing to drink and you will love it too.
Boomsky Smoothies was at the international Drinks Festival which held from 1st to 3rd December. it also catered to many events this year and was the smoothie Adesua Etomi(Wellington) chose for her hen party.

You can buy from any of The Place outlets, Shoprite stores, BukaHut, 9 to7 Supermarket. You can also call this number to place an order: 08055555693

TOP FIVE FORECASTS FOR INFLUENCER MARKETING IN 2018

 

In just a few years, influencer marketing has gone from a secondary expense in many brands’ online marketing budgets to its very own digital advertising category.

As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact. While the growing landscape brings with it many exciting opportunities, new challenges will also arise.

Our  top five forecasts for Influencer Marketing in 2018:

  1. Influencer marketing will continues its meteoric rise.

There is no shortage of success stories in influencer marketing, yet some businesses are only now realizing what they’ve been missing out on.

While there was a 90-fold increase in Google searches for the term “influencer marketing” from 2013 to 2016, interest around the topic has doubled in the first nine months of 2017. During the same time, searches for “Instagram influencer” have more than tripled.

The reasons for the growing interest are many, but a key principle underlies all: Influencer marketing is working for all types of brands.

Consistent with year-over-year estimates, businesses are expected to allocate more money toward influencer marketing in 2018.

As the influencer marketplace gets more saturated, however, brands without a clearly defined strategy will find it difficult to break through. Looking at ways to maximize the impact of campaigns, as well as differentiating themselves from their competition, will become key for brands.

2.There will be a surge in  influencer demand and value.

As demand for influencers increases, so does the value of their services.  In Nigeria, there was a surge in influencer marketing with the rise of many influencers on social media. Most of them have doubled the amount they used to charge in 2016, and have become even more selective about the brands they work with. Mathison admits that as his value and costs have increased, so have his rates.

Many online personalities are starting to recognize their value as creators, and businesses would be wise to budget for their services.

  1. Measuring KPIS and ROIs will become even more vital.

While many companies understand the positive impact influencer marketing can have on their brand, some businesses are still nervous about what they perceive as nebulous or anecdotal results.

Fortunately, there are many strategies and techniques that can be implemented to help businesses track key performance indicators (KPIs) and return on investment (ROI).

Tracking KPI and ROI is achieved through an understanding of relevant metric tools for a particular campaign, best practices for integration, and a detailed evaluation of the results.

Whether your methods include tracking pixels, offering coupon codes, or directing users toward custom hashtags, working with marketers who know how to deliver comprehensive analytics can offer insights beyond just measuring campaign reach, providing models for audience behavior.

  1. Video marketing will become essential for reaching online audiences.

In 2018, video will become even more vital to digital outreach as the numbers continue to prove its superiority over other advertising mediums.

According to a study cited in Business Insider, video can be twice as effective in driving sales as text-based ads. Moreover, the report indicated that those influenced by video tend to be active shoppers.

Social media platforms are well aware of the statistics, evidenced by their continued investment in new video services. Last year, Instagram launched “Stories” to compete with the popular, correlative feature available on Snapchat. Facebook, the world’s largest social network, recently announced “Watch,” which will premiere with video channels for celebrities and premium content producers, but eventually be “a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.”

While businesses are expected to up their video ad investments, an ever-crowding marketplace means visibility and engagement are not always proportional to dollars spent. Instead, those who know their audience and can find ways to engage with them directly, will see the greatest ROI.

  1. Instagram will surpass 1 billion users.

At its current rate of growth, Instagram is set to exceed 1 billion users in 2018.

Influencer marketing on Instagram is currently a $1 billion industry, and it could reach $2 billion by 2019. The mammoth platform offers incredible opportunities for partnerships between influencers and businesses; however, with an estimated 2.7 million sponsored posts, the problem of cutting through the clutter has become a stark reality.

To stand out in the coming year, influencers and brands will have to forge relationships, design campaigns, and create distribution plans that are superior to that of their direct and indirect competitors.

 

 

Sizzling Movie ‘Potato Potahto’ Out in Nigeria Cinemas today – Watch the Exciting Trailer

African film Potato Potahto which has been screened to critical acclaim globally is finally set for the cinemas. Potato Potahto will start showing in Nigerian cinemas today.

The film packs a stellar cast including; OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. Directed by Shirley Frimpong-Manso, the movie tells the story of a divorced couple whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

It will be released in Nigerian and South African cinemas on Friday, November 24th, and on Thursday, November 30th, in Ghana[btx_video type=”self-hosted” video_id=”1234″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-10-16-at-9.25.32-AM.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]

When a divorced couple decides to live together! Watch Joke Silva play Judge to couple in thrilling movie Potato Potahto

Potato Potahto is an African movie that is centered around the life of a divorced couple who decide to cohabit in their dream house.

Tony (OC Ukeje) and Lulu(Joselyn Dumas) take us on a roller-coaster ride of drama, laughter, anger in ‘Potato Potahto’ as they try to live in their matrimonial home with their hot helps.

The award-winning movie will hit Nigerian and South African Cinemas this FridayNovember 24th, 2017 and Ghana Thursday,  November 30th, 2017.[btx_video type=”self-hosted” video_id=”1237″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-11-22-at-6.47.55-AM-1-1.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]

Bringing The House Down! Laughs All Around as Potato Potahto Holds Star Studded Premiere in Nigeria

After several months of sold out, award winning screenings in some of the biggest film festivals across the globe, West African romantic comedy ‘Potato Potahto’ on the 16th of November held a star studded premiere at the IMAX cinema in Lekki.

In attendance were industry icons and a roll call of stars including Olu Jacobs, Mo Abudu, Biola Alabi, Kate Henshaw, Hilda Dokubo, Betty Irabor and others. They joined the film’s A list cast and crew including Shirley Frimpong Manso, Joselyn Dumas, Blossom Chukwujekwu, Lala Akindoju, Nikki Samonas and Inya Lawal. Other stars in attendance included Ufuoma Mc Dermott, Deyemi Okanlawon, Kunle Remi, Tope Tedela, Omoye Uzamere, Lilian Esoro, Ndidi Nwuneli and others.

The premiere was hosted by rising star actress Ade Laoye who opened the screening with a fun rendition of the Potato Potahto chorus off of ‘Louis Armstrong’s ‘Let’s Call it off.’ There were a lot of laughs at the end of the gripping romantic comedy.

Joke Silva who doubled as costar and producer also expressed her gratitude; “Nigeria finally gets to see our labour of love, I am incredibly grateful for the turnout and the strong support from our colleagues, friends and family, we hit the cinemas next!”

“I am thankful for the support of our amazing cast and crew and all our partners who believed in the vision and supported us in bringing our ideas to life, explained producer Inya Lawal. Thank you, thank you all! She added.

Directed by award winning Ghanaian film maker Shirley Frimpong- Manso; the film stars OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. The movie tells the story of a divorced couple, whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife, Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.

Potato Potahto is a co-production of Ascend Studios, 19 April Entertainment Virgo Sun Ltd and Lufodo Productions . It hits Nigerian and South African cinemas on the 24th of November and makes its way to Ghanaian screens on the 30th of November.

Check out images from the Premiere below:[btx_gallery images=”1214,1215,1216,1217,1210,1219,1220,1223,1222,1225,1224,1218,1213″]Potato Potahto Lagos Premiere[/btx_gallery]