When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.
The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.
There are several factors you need to consider when it comes to image branding:
1. Identify your target audience
The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.
Have an achievable goal
You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.
3. Create a good brand persona
Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).
4. Key messaging
After defining your brand persona, it is important to document your message to appeal to your target audience.
5. Be consistent
Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.
Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.
When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.
Every February presents communications departments in many organizations an opportunity to creatively weave love discussions around their brands.
When their meals are done we get some good, some bad, some ugly and some really dope campaigns serenading the airwaves.
Well, we’re focusing on the dope side of the campaigns today.
Our article here chronicles five of the campaigns that brought the wow factor to the valentine’s season celebration in recent times.
#1. Cocacola’s couples’ happiness machine 2012
In a tweaked version of its first “Happiness strikes” campaign which was hosted in a New York University in 2010, Cocacola treated couples to a valentine’s day surprise by installing a remote-controlled vending machine specially made for couples in a busy New York shopping mall on the valentine’s day of 2015.
People had to do only one thing to have access to drinks from the vending machine.
And that was to prove that they were actually a couple, viola! they’ll be rewarded with cans of Cocacola drinks from the vending machine.
Awesome creativity, isn’t it?
#2. Flower Council of Holland’s #Cupidrone Love in the air 2015
In order to make people aware of the importance of flower to the celebration of valentine’s day, the organization organized the Love in the air campaign, in which #Cupidrone a real drone stealthily dropped red roses to couples.
When the drone spots his target, he drops them a red rose.
The campaign was set in Verona, the Italian city made famous by William Shakespeare’s Romeo and Juliet.
#3. Coca Cola’s #LoveIsInTheAir 2013
The Cocacola brand never ceases to amaze with awe inspiring creativity for its valentine’s season campaigns and this one was not different either.
Seeking ideas for its 2013 valentine’s day campaign, Cocacola threw open a contest challenging filmmakers around the world to come up with a creative advert to celebrate the day.
At last then 23-year-old Hugh Mitton’s idea was chosen.
The ad was simple but intriguing. Really intriguing.
The idea entailed dropping cans of Cocacola from a height to unsuspecting couples hanging out in a busy cityscape.
Aw! Such a lovely sight to behold.
See the video below.
#4. Swatch’s #ThisIsLove 2015
For its 2015 valentine’s day campaign, Swiss watch making giant Swatch wanted to generate a buzz and sales for its brands and that was how the #ThisIsLove campaign emerged.
For the campaign, Swatch positioned remote controlled display boards in select busy malls at Paris, Zurich, and Madrid.
To get to participate to win a 2,000 euros worth of travel voucher, fans had to find a key hidden in a heap of love themed pictures on the display board; by repeatedly moving their bodies in front of the board while the pictures are picked out to finally unravel the key.
When the key is unraveled, the fan gets an online access to pictures of themselves snapped by the display board when they log in to a portal.
They were expected to send the pictures to their val. When this is done, they get an access to enter for the promo proper.
Not a bad idea at all.
Check out the video below to see the campaign.
#5. Dominos Pizza on Tinder 2014
In 2014 Dominos Pizza decided to do something different from normal for the valentine’s season. Guess what they did? They registered on the dating site Tinder!
Registering a presence on Tinder, Dominos promoted its valentine’s day campaign offering Tinder users an opportunity to swipe right and win delicious meal deals.
This is how they did it.
First, they registered and next they kept swipping right and liked many individuals on the app. At last they got matched to hundreds of Tinder users whom they engaged in chats and made meal deals that finally got delivered to each of the individuals at their doorsteps.
What other thing could be more beautiful than that?
Now you have our five most creative valentine campaigns of recent times. Which other valentine season campaigns do you think is creative enough to grace this list?
Send us your comments.
Before now, the traditional media via TV, newspapers, magazines and radio, played the role of public relations tools for brands. They were regarded the real deal till the appearance of the social media to the Nigerian business scene.
Now we are all hooked and it seems the craze for this communication medium will never cease.
Even though they are part of the new craze in town, majority of Nigerian brands still do not understand why (and how) the social media could be used as a PR tool for their brands.
We’ll show you why in this article.
#1. Everybody is on social
That sounds fallacious right? We agree too, but I am sure you’ll change your mind when you read the next lines.
Now let’s count.
Now you see why we said everybody is on social?
Everybody being on the social media means both your customers and prospective customers are there.
Time to shoot your shot somebody?
#2. No bottlenecks
Before the coming of the social media, you’ll need to go through middle men and bottlenecks which makes it hard to get your message to the right audience quickly.
Social media makes it easy to deliver your message to your target audience without having to go through any individual.
#3. Gather real time data
Compared to the traditional public relations media, using the social media for PR grants you access to the real time data and behavior of your audience. You get to know what is working and what isn’t. You also get a chance to tweek your PR efforts and re-launch them for greater profitability.
#4. Targeting the right Audience
Doing PR on traditional media is like, a soldier at war shooting sporadically into the air without any major target. He will waste his bullets and also kill the innocent.
Even though doing your brand’s PR on traditional media sounds “sexy”, the attendant target audience mis-firings and the financial waste cannot be overlooked.
The traditional media is good, but for this reason, social media serves you better.
Doing adverts on traditional media requires that a brand sets aside a handsome amount of money unlike running same adverts on the social media.
Running ads on social media can cost as less as NGN300 depending on what you plan to achieve for your brand.
#6. Speed of light customer communication
Social media helps you interact with your target audience in the speed of light.
You get immediate feedback from your customers about your brand, and a seamless customer to brand communications.
#7. Fast reach
Whatever content is on the social media takes miliseconds to get to the target audience anywhere around the world.
This is not same with the traditional media which can get limited by location.
We believe you now know why you should take the social media seriously for your brand’s PR efforts.
Need help with running your social media and digital assets efficiently? You can talk to us.
Very few people can explain what people in public relations really do. A lot of people might think that Public relations is just a cute name for people who organize fancy campaigns for brands. These “PR experts” most times have no idea what Public Relations actually is about.
To succeed in the PR space, you have to be willing to ‘put your all’ into it. You must have a ‘proper understanding of the brand(s) you are managing’ and should always ‘think’ before you talk.
Public Relations is a “strategic communication process” that builds ‘mutually beneficial relationships between organizations and their publics’
To survive in PR, please note that “PR is a Persuasion Business”. It involves convincing an audience; inside your building or town and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments.
Most people start out and eventually get sunk in the industry. But we have 5 unique tips to keep you thriving in the PR business;
- RESEARCH: This is the most important part of PR. You must perform a brand survey and audience survey to gauge the awareness and perceptions of your client and public attitudes towards it. It’s extremely important to conduct a research before launching a PR program. This will determine the strategies and tactics that will be used to run the PR campaign.
- UNDERSTAND THE AUDIENCE IS IN CHARGE OF CURRENT LANDSCAPE: Whatever campaign you want to push, understand that the target audience decides if the message is worth it or not. Understand who you are talking to, to enable the message to be sent out via the right medium.
If you understand this, you will always achieve PR Goals, therefore making clients happy.
- THE FOUNDATION OF PR IS MULTITASKING: The beauty and challenge of public relations is found in its broad nature of expectancies. One minute you may be designing a runway show, the next you might be media pitching to local news stations. You should Have the determination and tenacity to complete any task promptly, effectively and with a smile.
PS: Learn the skill of doing more than one thing at the same time and doing it efficiently, this will keep you in the PR business for a very long time.
- THINK OUTSIDE THE BOX: The only difference between you and the other PR guy is the idea you come up with for your clients. Do not limit your thoughts, always think out of the norm and think of breaking bounds. Try not to channel your thought towards some idea that has already been executed. Be unique and creative!
- THINK ON YOUR FEET: Multitasking is a huge part of PR. You should always think on your feet. Think out of the box, save the word with your thoughts, BUT do it as fast as you can. Think on your feet. Come up with the smartest ideas without delays. Because Time is very important in PR and cannot be wasted.
To survive and thrive in public relations, it takes Effort, Persistence and a Huge Drive.
ASCEND’S OLU JACOBS, JOKE SILVA, OC UKEJE AND LALA AKINDOJU STAR IN ROMANTIC COMEDY ‘THE ROYAL HIBISCUS HOTEL’
The iconic Olu Jacobs and Joke Silva, our favourite leading man, OC Ukeje and the versatile Lala Akindoju co-star in soon to be released Romcom “The Royal Hibiscus Hotel”
Art imitates life as Olu Jacobs and Joke Silva play a couple; Richard and Augustina who enjoy a passionate love story after 40 years of marriage.
OC Ukeje takes on the role of the dapper Felix who’s in love with ‘Ope’ (Zainab Balogun) who is unable to reciprocate his love. Lala Akindoju is hilarious as Chika, a carefree receptionist whose career goals appear to be getting Deji (Kenneth Okojie) Ope’s boyfriend to fall in love with her.
The Royal Hibiscus hotel is the story of Segun and Rose Adeniyi, who run a hotel in a little town in Lagos, Nigeria. Their daughter, Ope, is living in London, working a dead-end job while trying to open her own restaurant. When Ope decides to return to Nigeria, she meets Deji, a charming young businessman with a secret that threatens her plans to restore the hotel’s fortunes.
The Royal Hibiscus Hotel is a production of Ebonylife Film. It was screened at the Toronto International Film Festival(TIFF)and will be in cinemas from February 9 2018.
After successfully directing the third and fourth season of MTV Base’s ‘Shuga’ and Ebony Life TV’s first legal drama series ‘Castle and castle,’ Ascend’s Tope Oshin is ready to release her latest project; ‘New Money’
New Money is a comedy about a poor girl who unexpectedly stumbles into an inheritance that changes her life forever. The movie was written by Naz Onuzo and features Jemima Osunde, Kate Henshaw, Blossom Chukwujekwu, Osas Ighodaro and Falz amongst others.
Tope Oshin is known and celebrated for her exceptional body of work as a director, with ‘New Money’ she is expected to deliver one of Nollywood’s biggest movies of 2018.
New Money will be in cinemas on the 23rd of March 2018.
[btx_image image_id=”1530″ link=”/” position=”center”][/btx_image]
We can’t believe that 2017 is finally rushing to an end, after all our hard work, we officially close for the year today!
We have been part of some fantastic projects this year, we wrote a mini blog post about it and you can read it at www.wildflowerpr.com.
Special thanks to our clients, partners and friends for their support this year.
Do have an amazing and restful holiday (Yes, take a long nap or two).
We wish you an incredible new year ahead!2017
The year 2017 has been fun, interesting and challenging. At WildFlower PR, we pushed ourselves even harder and achieved greater results.
Here’s a brief review of what we, as well as our clients were up to in 2017.
[btx_image image_id=”1523″ link=”/” position=”center”][/btx_image]
On Thursday January 5, 2017, the GLO CAF Awards was held at the International conference center in Abuja.The event was hosted by Richard Mofe-Damijo and Mimi Fawaz.
This year, Glo organized the biggest music/comedy tour in Nigeria. The tour commenced on April 15th, 2017 and ended on October 15th, 2017. It covered over 27 cities and was hosted by Mercy Johnson-Okojie, Juliet Ibrahim, Uche Jombo and Ebube nwagbo.
The grandmasters of data had numerous user friendly plans this year; the #GloEverydayBonanza, #GloUnfairAdvantage #GloFreeDataDay and #GloJumboSim.
They also did a lot of customer appreciations through their #GloEverydayBonanza!
[btx_image image_id=”1522″ link=”/” position=”center”][/btx_image]
The popular TV comedy series, Professor Johnbull, sponsored by Globacom is on its 5th season. The season started with two actors making their debut on the show; Angela Okorie and Osita Iheme, popularly known as Pawpaw. While Pawpaw comes in for Churchill (Jnr. Pope Odonwodo), the scholar’s son, who has traveled to the United States of America for further studies, Okorie replaces Mercy Johnson-Okojie, who played the role of Caroline, the professor’s housemaid.
The show runs on NTA Network (NTA International on DSTV Channel 251 and NTA on StarTimes) by 8.30pm on Tuesdays.
You can binge watch the show on Glo Cafe App or stream on YouTube.
Click on to stream https://www.youtube.com/watch?v=AqqmfqCNJ6c
[btx_image image_id=”1524″ link=”/” position=”center” size=”medium”][/btx_image]
After several international screenings which won the movie several awards, it was released in Nigerian and South African cinemas on 24th November, 2017 and Ghanaian cinemas on 30th November. One month after and the movie is still being shown in cinemas. It’s safe to say it Potato Potahto is a people favorite.
[btx_image image_id=”1521″ link=”/” position=”center” size=”medium”][/btx_image]
Mama Purtiy, the Nollywood star was appointed a Senior Special Assistant(SSA) to the Kwara State Governor on entertainment, arts and culture in March this year.
She organized a talent hunt to give back to the youth of her state and also began shooting of the Kogi indigenous movie ‘INIKPI’.
[btx_image image_id=”1519″ link=”/” position=”center”][/btx_image]
Nollywood Starlet was always in the news for good cause ofcourse! She was a guest on several TV shows, granted print interviews and even had her own cover!
She starred in EbonyLife’s Fifty the series, Jemeji and was very busy on the set of several movies which will be unveiled soon.
Linda has been a co-host of the Give’N’Take National Jackpot Gameshow with Segun Arinze.
[btx_image image_id=”1520″ link=”/” position=”center”][/btx_image]
Don’t forget to add Boomsky Smoothies to your festivities this holiday season. It’s our favorite thing to drink and you will love it too.
Boomsky Smoothies was at the international Drinks Festival which held from 1st to 3rd December. it also catered to many events this year and was the smoothie Adesua Etomi(Wellington) chose for her hen party.
You can buy from any of The Place outlets, Shoprite stores, BukaHut, 9 to7 Supermarket. You can also call this number to place an order: 08055555693
In just a few years, influencer marketing has gone from a secondary expense in many brands’ online marketing budgets to its very own digital advertising category.
As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact. While the growing landscape brings with it many exciting opportunities, new challenges will also arise.
Our top five forecasts for Influencer Marketing in 2018:
- Influencer marketing will continues its meteoric rise.
There is no shortage of success stories in influencer marketing, yet some businesses are only now realizing what they’ve been missing out on.
While there was a 90-fold increase in Google searches for the term “influencer marketing” from 2013 to 2016, interest around the topic has doubled in the first nine months of 2017. During the same time, searches for “Instagram influencer” have more than tripled.
The reasons for the growing interest are many, but a key principle underlies all: Influencer marketing is working for all types of brands.
Consistent with year-over-year estimates, businesses are expected to allocate more money toward influencer marketing in 2018.
As the influencer marketplace gets more saturated, however, brands without a clearly defined strategy will find it difficult to break through. Looking at ways to maximize the impact of campaigns, as well as differentiating themselves from their competition, will become key for brands.
2.There will be a surge in influencer demand and value.
As demand for influencers increases, so does the value of their services. In Nigeria, there was a surge in influencer marketing with the rise of many influencers on social media. Most of them have doubled the amount they used to charge in 2016, and have become even more selective about the brands they work with. Mathison admits that as his value and costs have increased, so have his rates.
Many online personalities are starting to recognize their value as creators, and businesses would be wise to budget for their services.
- Measuring KPIS and ROIs will become even more vital.
While many companies understand the positive impact influencer marketing can have on their brand, some businesses are still nervous about what they perceive as nebulous or anecdotal results.
Fortunately, there are many strategies and techniques that can be implemented to help businesses track key performance indicators (KPIs) and return on investment (ROI).
Tracking KPI and ROI is achieved through an understanding of relevant metric tools for a particular campaign, best practices for integration, and a detailed evaluation of the results.
Whether your methods include tracking pixels, offering coupon codes, or directing users toward custom hashtags, working with marketers who know how to deliver comprehensive analytics can offer insights beyond just measuring campaign reach, providing models for audience behavior.
- Video marketing will become essential for reaching online audiences.
In 2018, video will become even more vital to digital outreach as the numbers continue to prove its superiority over other advertising mediums.
According to a study cited in Business Insider, video can be twice as effective in driving sales as text-based ads. Moreover, the report indicated that those influenced by video tend to be active shoppers.
Social media platforms are well aware of the statistics, evidenced by their continued investment in new video services. Last year, Instagram launched “Stories” to compete with the popular, correlative feature available on Snapchat. Facebook, the world’s largest social network, recently announced “Watch,” which will premiere with video channels for celebrities and premium content producers, but eventually be “a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.”
While businesses are expected to up their video ad investments, an ever-crowding marketplace means visibility and engagement are not always proportional to dollars spent. Instead, those who know their audience and can find ways to engage with them directly, will see the greatest ROI.
- Instagram will surpass 1 billion users.
At its current rate of growth, Instagram is set to exceed 1 billion users in 2018.
Influencer marketing on Instagram is currently a $1 billion industry, and it could reach $2 billion by 2019. The mammoth platform offers incredible opportunities for partnerships between influencers and businesses; however, with an estimated 2.7 million sponsored posts, the problem of cutting through the clutter has become a stark reality.
To stand out in the coming year, influencers and brands will have to forge relationships, design campaigns, and create distribution plans that are superior to that of their direct and indirect competitors.
African film Potato Potahto which has been screened to critical acclaim globally is finally set for the cinemas. Potato Potahto will start showing in Nigerian cinemas today.
The film packs a stellar cast including; OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. Directed by Shirley Frimpong-Manso, the movie tells the story of a divorced couple whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.
It will be released in Nigerian and South African cinemas on Friday, November 24th, and on Thursday, November 30th, in Ghana[btx_video type=”self-hosted” video_id=”1234″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-10-16-at-9.25.32-AM.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]
When a divorced couple decides to live together! Watch Joke Silva play Judge to couple in thrilling movie Potato Potahto
Potato Potahto is an African movie that is centered around the life of a divorced couple who decide to cohabit in their dream house.
Tony (OC Ukeje) and Lulu(Joselyn Dumas) take us on a roller-coaster ride of drama, laughter, anger in ‘Potato Potahto’ as they try to live in their matrimonial home with their hot helps.
The award-winning movie will hit Nigerian and South African Cinemas this Friday, November 24th, 2017 and Ghana Thursday, November 30th, 2017.[btx_video type=”self-hosted” video_id=”1237″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-11-22-at-6.47.55-AM-1-1.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]
After several months of sold out, award winning screenings in some of the biggest film festivals across the globe, West African romantic comedy ‘Potato Potahto’ on the 16th of November held a star studded premiere at the IMAX cinema in Lekki.
In attendance were industry icons and a roll call of stars including Olu Jacobs, Mo Abudu, Biola Alabi, Kate Henshaw, Hilda Dokubo, Betty Irabor and others. They joined the film’s A list cast and crew including Shirley Frimpong Manso, Joselyn Dumas, Blossom Chukwujekwu, Lala Akindoju, Nikki Samonas and Inya Lawal. Other stars in attendance included Ufuoma Mc Dermott, Deyemi Okanlawon, Kunle Remi, Tope Tedela, Omoye Uzamere, Lilian Esoro, Ndidi Nwuneli and others.
The premiere was hosted by rising star actress Ade Laoye who opened the screening with a fun rendition of the Potato Potahto chorus off of ‘Louis Armstrong’s ‘Let’s Call it off.’ There were a lot of laughs at the end of the gripping romantic comedy.
Joke Silva who doubled as costar and producer also expressed her gratitude; “Nigeria finally gets to see our labour of love, I am incredibly grateful for the turnout and the strong support from our colleagues, friends and family, we hit the cinemas next!”
“I am thankful for the support of our amazing cast and crew and all our partners who believed in the vision and supported us in bringing our ideas to life, explained producer Inya Lawal. Thank you, thank you all! She added.
Directed by award winning Ghanaian film maker Shirley Frimpong- Manso; the film stars OC Ukeje, Joselyn Dumas, Joke Silva, Blossom Chukwujekwu, Chris Attoh, Lala Akindoju, Adjetey Anang, Victoria Michaels and Nikki Samonas. The movie tells the story of a divorced couple, whose plans to share their matrimonial home results in chaos after the husband, Tony, brings in an attractive female house help. When his ex-wife, Lulu, then hires an attractive young man to help her out, a roller coaster ride of laughter, jealousy and tears ensues.
Potato Potahto is a co-production of Ascend Studios, 19 April Entertainment Virgo Sun Ltd and Lufodo Productions . It hits Nigerian and South African cinemas on the 24th of November and makes its way to Ghanaian screens on the 30th of November.
Check out images from the Premiere below:[btx_gallery images=”1214,1215,1216,1217,1210,1219,1220,1223,1222,1225,1224,1218,1213″]Potato Potahto Lagos Premiere[/btx_gallery]
Tony gets home to meet his ex wife’s hot help and he really doesn’t find it funny. How impossible can living with your ex spouse be? Especially when there are sexy helps involved!
Potato Potahto is a new movie that centres on the life of a divorced couple who live together. The weirdness, the drama, and the fun all in one roof. Watch how Shirley Frimpong controls the visuals of this beautiful story which stars Oc Ukeje, Joke Silva, Chris Attoh, Nikki Samonas and Lala Akindoju.
Potato Potahto has won many international awards and will hit African cinemas this November. It will be released in Nigerian and South African cinemas on the 24th and in Ghana on 30th November, 2017.
Check out the clip below
[btx_video type=”self-hosted” video_id=”1240″ video_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/11/WhatsApp-Video-2017-10-24-at-11.38.42-AM.mp4″ poster_id=”1183″ poster_url=”http://www.wildflowerpr.com/wp-content/uploads/2017/10/banner-3.jpg”]
Every PR Tactic is tailored to appeal to an audience; this can be a very daunting task because capturing their hearts can sometimes be very difficult. Therefore, in order to appeal to their minds, your brand needs to get a little resourceful by implementing some non-traditional PR tactics.
Ultimately, you want people to buy the relationship and promise rather than just the service or product; your strategies/tactics should tell your stories while also building your repute and reliability.
Here are some public relations tactics you can use to get a competitive edge.
Examine your competition
Study your competitors, what they are offering and what type of media coverage they are achieving. You can make sure that you aren’t talking about the same topics, can see where they are being published so you can emulate, and learn from their mistakes. You should keep an eye on what your competition is up to, but you should never get fixated on it.
Write expert articles
Writing articles is an excellent way to establish yourself as an expert in your field and give you an edge against your competition. Your articles must be relevant, engaging and valuable for your target audience. You can then pitch your articles to the publications you would like to be featured in.
Provide commentary to the media
Since journalists are always on the watch for new story angles, expert opinions and advice, providing commentary to the media is a brilliant way to demonstrate your own expertise and knowledge in your topic area. This could be as simple as offering a response to an article or pitching yourself to a publication for an interview. Reading the news everyday is essential for knowing the right time to provide commentary to the media.
Make the most of speaking opportunities
Speaking at conferences or events is an excellent way to position yourself as an expert with your target audience, build your profile and credibility, and generate brand awareness is to speak at conferences or events. Don’t just be present at industry events, make your presence felt.
Use case studies to your advantage
Case studies describe previous clients your business has worked with. They give potential customers or clients an insight into how your business operates, and how they can benefit from what your business has to offer.
Remember: The power of public relations ultimately lies in its ability to set a business apart.