When you can understand how people view your brand, you can control their opinions using the appropriate medium. Image branding is the method and strategy used in creating impressions in the mind of customers about your brand.
The image of a brand is developed over time through PR and Advertising campaigns with a consistent theme validated through the customer’s experiences with the brand.
There are several factors you need to consider when it comes to image branding:
1. Identify your target audience
The first step is to know your audience. You need to specify who your audiences are as they comprise of customers, partners, industry analysts and employees.
Have an achievable goal
You have to create a feasible goal. Having an attainable goal is critical for image branding, this will let you perform tasks at your own pace.
3. Create a good brand persona
Once the key audiences have been identified and achievable goals have been set, you can now start to build your brand persona (what your brand stands for).
4. Key messaging
After defining your brand persona, it is important to document your message to appeal to your target audience.
5. Be consistent
Customers like knowing what to expect from the interactions they have with your Brand. This means you have to deliver a clear and consistent message through social media channels. Especially during your PR and advertising campaign.