Social media can be used to achieve lots of objectives like selling products, gaining subscribers and swaying the opinions of your readers and followers but first you have to create awareness about yourself and your brand.
Here are some important tips you need to acknowledge about social media as a means of brand building:
1. Select channels that support your brand image
Facebook is one of the most popular platforms for promoting your brands with over 2 billion users. Facebook is one of the best platforms to promote almost any brand
Instagram is a social network that places focus on images and videos.
Google+, this is a platform that does not have as much users as Facebook or Instagram but is a great medium to reach users affiliated with the technology industry
Pinterest is a social network fixated on women as the dominant users as it is used to promote brands selling jewelry and clothes.
2. Create content with value
Your reputation as a brand will increase with each useful and valuable content you produce.
3. Leverage Influencers
It won’t be enough to write killer content if you have a relatively unknown brand. The fastest means to get recognition for your brand is to sway the existing influencers in the industry.
4. Drive content with social media
A lot of brands use competition based campaigns along with other social media strategy to gain visibility and exposure. Provide incentives to attractive user participants and make sure your campaign provides value for all who participate.